{"id":7681,"date":"2021-08-26T07:10:00","date_gmt":"2023-06-06T07:10:48","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=7681"},"modified":"2023-07-03T00:15:27","modified_gmt":"2023-07-03T00:15:27","slug":"how-technology-helped-byjus-scale-up-to-100-million-users-without-sacrificing-quality","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/in\/blog\/how-technology-helped-byjus-scale-up-to-100-million-users-without-sacrificing-quality\/","title":{"rendered":"How Technology Helped BYJU\u2019S Scale Up to 100 M Users"},"content":{"rendered":"\n<p>BYJU\u2019S is the story of a group of passionate teachers from India who set out to make learning more engaging, accessible, and fun. Knowing that they couldn\u2019t physically be present everywhere teaching everyone at once, the group did the next best thing\u2014build an online learning platform and mobile app.<\/p>\n\n\n\n<p>Today, BYJU\u2019S is the <a href=\"https:\/\/www.businessinsider.in\/business\/startups\/news\/byjus-may-be-worth-15-billion-in-another-week\/articleshow\/81689880.cms\" target=\"_blank\" rel=\"noopener\">world\u2019s most valued edtech company<\/a> with 100 million users and 6.5million subscriptions. Through one-to-one learning journeys, we help students master complex concepts, become expert problem solvers, and develop a lifelong love for learning.<\/p>\n\n\n\n<p>BYJU\u2019S is built on three pillars:<\/p>\n\n\n\n<p> <img decoding=\"async\" alt=\"BYJU\u2019S three pillars\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/how-technology-helped-byjus-scale-up-to-100-million-users-without-sacrificing-quality-big.jpg?strip=all&#038;quality=95\"> Together, these pillars have made BYJU\u2019S one of the most preferred education platforms across the globe. <\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"riding-the-covid-19-wave\"><span>Riding the COVID-19 wave <\/span> <\/h2>\n\n\n\n<p>Since COVID-19 shut schools, the demand for BYJU\u2019S services has soared. Between April and August 2020, we onboarded more than <b>25 million new users<\/b> on our platform. To put that in perspective, it took us about four years to get to our first 40 million users. Now, we\u2019re scaling at an unprecedented rate\u2014but not at the cost of quality.<\/p>\n\n\n\n<p>Our goal is to deliver the best customer experiences at every touchpoint. After all, we aren\u2019t just providing an edtech platform\u2014we\u2019re also supporting and guiding students throughout their learning journey.<\/p>\n\n\n\n<p>To provide these services at scale\u2014and, more importantly, with exceptional quality\u2014we need complete and real-time visibility into the student journey. We need to know that our teams are engaging students effectively across touchpoints and channels. If a parent or student has a query, we need to ensure that it\u2019s addressed on time, every time.<\/p>\n\n\n\n<p>Achieving these insights using traditional spreadsheets and manual processes is next to impossible, given that we have thousands of employees, millions of customers, and multiple touchpoints. But that\u2019s where technology makes a difference. Not only does it automate and speed up our processes, but it also gives us the intelligence we need to make faster, better decisions.<\/p>\n\n\n\n<p>For instance, <a href=\"https:\/\/www.salesforce.com\/in\/products\/service-cloud\/overview\/\" target=\"_blank\" rel=\"noopener\">with Salesforce<\/a>, we have real-time visibility into customer queries, complaints, and service escalations.<\/p>\n\n\n\n<p>We can also track if employees are achieving their post-sales objectives and KRAs within the defined TATs. These daily reports are a boon to our leadership team. Every day, they help us identify how to engage with customers better.<\/p>\n\n\n\n<p>What\u2019s great about Salesforce is that all the core features we need are already built-in. So, implementation has been quick.<\/p>\n\n\n\n<p>We also use other tools for employee onboarding, training, collaboration, and more. Together with Salesforce, these technologies are enabling our business to scale seamlessly without sacrificing quality.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"accelerating-user-adoption-in-3-simple-steps\"><span>Accelerating user adoption in 3 simple steps <\/span> <\/h2>\n\n\n\n<p>Technology is only as useful as its adoption. What helped with our Salesforce adoption was that from day one, we had the buy-in and support of our leadership team, as well as key stakeholders in the post-sales process. All of them knew what to expect from the new system.<\/p>\n\n\n\n<p>Since Salesforce was intuitive and easy-to-use, adoption and training were fairly simple. Today, the team can look back and see just how much manual work has been eliminated by the platform. Many have said they can\u2019t imagine doing CRM without Salesforce.<\/p>\n\n\n\n<p>In my experience, successful user adoption comes down to three best practices:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d969bad3acb&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d969bad3acb\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/how-technology-helped-byjus-scale-up-to-100-million-users-without-sacrificing-quality-3.jpg?strip=all&#038;quality=95\" alt=\"Accelerating user adoption in 3 simple steps\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"online-learning-is-here-to-stay\"><span>Online learning is here to stay <\/span> <\/h2>\n\n\n\n<p>In the past year and a half, millions of parents and students have realised the value that BYJU\u2019S can add to their lives. They\u2019re no longer hesitant about online education or remote learning, especially when it\u2019s as personalised and engaging as at BYJU\u2019S. So even when COVID-19 ends and students return to schools, we anticipate that demand for our services will continue\u2014but perhaps in a different avatar.<\/p>\n\n\n\n<p>Right now, most of our learning programs are \u2018asynchronous\u2019. That means students learn at their own pace and in their own time. We have also piloted \u2018synchronous\u2019 learning program and have ensured that the timings do not clash with school hours when things are back to normal. This means students will learn in real-time with an instructor, and these sessions can be scheduled after school hours i.e., as extra tuition.<\/p>\n\n\n\n<p>Through ideas like this, we\u2019re constantly adapting our offerings to align with the times. That readiness to pivot is one of our biggest strengths. All of us at BYJU\u2019S know that the only constant in the company is change. And we\u2019re prepared for it. We\u2019ve learned to be agile, innovative, and open to new opportunities.<\/p>\n\n\n\n<p>We\u2019re now expanding our use of technologies like AI, analytics, and machine learning. We\u2019re also scaling up our tech teams with 6,000-8,000 new employees. All these efforts are geared towards making learning even more personalised, simple, and accessible. The more effectively children can learn, the better they can fulfil their potential, and contribute towards building a better world.<\/p>\n\n\n\n<p><i>Leading educational institutions and edtech companies are using Salesforce in their sales, service, operations, and more. <a href=\"https:\/\/www.salesforce.com\/in\/form\/contact\/contactme\/?nc=7010M0000022CzBQAU\" target=\"_blank\" rel=\"noopener\">Connect with us<\/a> to discuss your vision, and view a customised demo.<\/i><\/p>\n\n\n\n<p> <span id=\"authorRoot\" path=\"\/content\/blogs\/in\/en\/authors\/\"><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BYJU\u2019S is the story of a group of passionate teachers from India who set out to make learning more engaging, accessible, and fun. Knowing that they couldn\u2019t physically be present everywhere teaching everyone at once, the group did the next best thing\u2014build an online learning platform and mobile app.<\/p>\n","protected":false},"author":1,"featured_media":7678,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"af978f9df2e14f4eba3e064a751ef729","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[555,585],"sf_content_type":[],"coauthors":[595],"class_list":["post-7681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-digital-transformation","sf_topic-trailblazer-story"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Technology Helped BYJU\u2019S Scale Up to 100 M Users - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/in\/blog\/how-technology-helped-byjus-scale-up-to-100-million-users-without-sacrificing-quality\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Technology Helped BYJU\u2019S Scale Up to 100 M Users\" \/>\n<meta property=\"og:description\" content=\"BYJU\u2019S is the story of a group of passionate teachers from India who set out to make learning more engaging, accessible, and fun. Knowing that they couldn\u2019t physically be present everywhere teaching everyone at once, the group did the next best thing\u2014build an online learning platform and mobile app.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/in\/blog\/how-technology-helped-byjus-scale-up-to-100-million-users-without-sacrificing-quality\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-06T07:10:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-03T00:15:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/how-technology-helped-byjus.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"281\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jyothi Kasinath\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jyothi Kasinath\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/how-technology-helped-byjus-scale-up-to-100-million-users-without-sacrificing-quality\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/how-technology-helped-byjus-scale-up-to-100-million-users-without-sacrificing-quality\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/#\/schema\/person\/image\/eb1e3e3586263c687dd838ea82827420\"}],\"headline\":\"How Technology Helped BYJU\u2019S Scale Up to 100 M Users\",\"datePublished\":\"2023-06-06T07:10:48+00:00\",\"dateModified\":\"2023-07-03T00:15:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/how-technology-helped-byjus-scale-up-to-100-million-users-without-sacrificing-quality\/\"},\"wordCount\":842,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/how-technology-helped-byjus-scale-up-to-100-million-users-without-sacrificing-quality\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/how-technology-helped-byjus.jpg\",\"inLanguage\":\"en-IN\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/in\/blog\/how-technology-helped-byjus-scale-up-to-100-million-users-without-sacrificing-quality\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/how-technology-helped-byjus-scale-up-to-100-million-users-without-sacrificing-quality\/\",\"url\":\"https:\/\/www.salesforce.com\/in\/blog\/how-technology-helped-byjus-scale-up-to-100-million-users-without-sacrificing-quality\/\",\"name\":\"How Technology Helped BYJU\u2019S Scale Up to 100 M Users - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/how-technology-helped-byjus-scale-up-to-100-million-users-without-sacrificing-quality\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/how-technology-helped-byjus-scale-up-to-100-million-users-without-sacrificing-quality\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/how-technology-helped-byjus.jpg\",\"datePublished\":\"2023-06-06T07:10:48+00:00\",\"dateModified\":\"2023-07-03T00:15:27+00:00\",\"author\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/how-technology-helped-byjus-scale-up-to-100-million-users-without-sacrificing-quality\/#breadcrumb\"},\"inLanguage\":\"en-IN\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/in\/blog\/how-technology-helped-byjus-scale-up-to-100-million-users-without-sacrificing-quality\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-IN\",\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/how-technology-helped-byjus-scale-up-to-100-million-users-without-sacrificing-quality\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/how-technology-helped-byjus.jpg\",\"contentUrl\":\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/how-technology-helped-byjus.jpg\",\"width\":500,\"height\":281,\"caption\":\"How Technology Helped BYJU\u2019S Scale Up to 100 Million Users Without Sacrificing Quality\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/how-technology-helped-byjus-scale-up-to-100-million-users-without-sacrificing-quality\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.salesforce.com\/in\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Technology Helped BYJU\u2019S Scale Up to 100 M Users\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/#website\",\"url\":\"https:\/\/www.salesforce.com\/in\/blog\/\",\"name\":\"Salesforce\",\"description\":\"News, tips, and insights from the global cloud leader\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/in\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-IN\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/#\/schema\/person\/image\/eb1e3e3586263c687dd838ea82827420\",\"name\":\"Jyothi Kasinath\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-IN\",\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/#\/schema\/person\/image\/9e1bfd3ec3015d8f47de0972e5a29885\",\"url\":\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/jyothi-kasinath.jpg?w=150&h=150&crop=1\",\"contentUrl\":\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/jyothi-kasinath.jpg?w=150&h=150&crop=1\",\"width\":\"150\",\"height\":\"150\",\"caption\":\"Jyothi Kasinath\"},\"description\":\"Jyothi K is the Associate Vice President, Student Experience at BYJU\u2019S and has been associated with the company for more than 3 years. At BYJU\u2019S she is responsible for managing the operations of BYJU\u2019S online classes and closely works with the founding team to drive strategic innovations within the Student Experience vertical. With over 8+ years of experience in the past she has been involved in Finance, Business Operations, and Strategy across multiple industries including the startup ecosystem. Jyothi is an alumnus of IIT- Bombay, and IIM- Ahmedabad.\",\"url\":\"https:\/\/www.salesforce.com\/in\/blog\/author\/jyothi-kasinath\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How Technology Helped BYJU\u2019S Scale Up to 100 M Users - Salesforce","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/in\/blog\/how-technology-helped-byjus-scale-up-to-100-million-users-without-sacrificing-quality\/","og_type":"article","og_title":"How Technology Helped BYJU\u2019S Scale Up to 100 M Users","og_description":"BYJU\u2019S is the story of a group of passionate teachers from India who set out to make learning more engaging, accessible, and fun. Knowing that they couldn\u2019t physically be present everywhere teaching everyone at once, the group did the next best thing\u2014build an online learning platform and mobile app.","og_url":"https:\/\/www.salesforce.com\/in\/blog\/how-technology-helped-byjus-scale-up-to-100-million-users-without-sacrificing-quality\/","og_site_name":"Salesforce","article_published_time":"2023-06-06T07:10:48+00:00","article_modified_time":"2023-07-03T00:15:27+00:00","og_image":[{"width":500,"height":281,"url":"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/how-technology-helped-byjus.jpg","type":"image\/jpeg"}],"author":"Jyothi Kasinath","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jyothi Kasinath","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.salesforce.com\/in\/blog\/how-technology-helped-byjus-scale-up-to-100-million-users-without-sacrificing-quality\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/in\/blog\/how-technology-helped-byjus-scale-up-to-100-million-users-without-sacrificing-quality\/"},"author":[{"@id":"https:\/\/www.salesforce.com\/in\/blog\/#\/schema\/person\/image\/eb1e3e3586263c687dd838ea82827420"}],"headline":"How Technology Helped BYJU\u2019S Scale Up to 100 M Users","datePublished":"2023-06-06T07:10:48+00:00","dateModified":"2023-07-03T00:15:27+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/in\/blog\/how-technology-helped-byjus-scale-up-to-100-million-users-without-sacrificing-quality\/"},"wordCount":842,"commentCount":0,"image":{"@id":"https:\/\/www.salesforce.com\/in\/blog\/how-technology-helped-byjus-scale-up-to-100-million-users-without-sacrificing-quality\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/how-technology-helped-byjus.jpg","inLanguage":"en-IN","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.salesforce.com\/in\/blog\/how-technology-helped-byjus-scale-up-to-100-million-users-without-sacrificing-quality\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/in\/blog\/how-technology-helped-byjus-scale-up-to-100-million-users-without-sacrificing-quality\/","url":"https:\/\/www.salesforce.com\/in\/blog\/how-technology-helped-byjus-scale-up-to-100-million-users-without-sacrificing-quality\/","name":"How Technology Helped BYJU\u2019S Scale Up to 100 M Users - Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/in\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/in\/blog\/how-technology-helped-byjus-scale-up-to-100-million-users-without-sacrificing-quality\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/in\/blog\/how-technology-helped-byjus-scale-up-to-100-million-users-without-sacrificing-quality\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/how-technology-helped-byjus.jpg","datePublished":"2023-06-06T07:10:48+00:00","dateModified":"2023-07-03T00:15:27+00:00","author":{"@id":"https:\/\/www.salesforce.com\/in\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3"},"breadcrumb":{"@id":"https:\/\/www.salesforce.com\/in\/blog\/how-technology-helped-byjus-scale-up-to-100-million-users-without-sacrificing-quality\/#breadcrumb"},"inLanguage":"en-IN","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/in\/blog\/how-technology-helped-byjus-scale-up-to-100-million-users-without-sacrificing-quality\/"]}]},{"@type":"ImageObject","inLanguage":"en-IN","@id":"https:\/\/www.salesforce.com\/in\/blog\/how-technology-helped-byjus-scale-up-to-100-million-users-without-sacrificing-quality\/#primaryimage","url":"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/how-technology-helped-byjus.jpg","contentUrl":"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/how-technology-helped-byjus.jpg","width":500,"height":281,"caption":"How Technology Helped BYJU\u2019S Scale Up to 100 Million Users Without Sacrificing Quality"},{"@type":"BreadcrumbList","@id":"https:\/\/www.salesforce.com\/in\/blog\/how-technology-helped-byjus-scale-up-to-100-million-users-without-sacrificing-quality\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.salesforce.com\/in\/blog\/"},{"@type":"ListItem","position":2,"name":"How Technology Helped BYJU\u2019S Scale Up to 100 M Users"}]},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/in\/blog\/#website","url":"https:\/\/www.salesforce.com\/in\/blog\/","name":"Salesforce","description":"News, tips, and insights from the global cloud leader","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/in\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-IN"},{"@type":"Person","@id":"https:\/\/www.salesforce.com\/in\/blog\/#\/schema\/person\/image\/eb1e3e3586263c687dd838ea82827420","name":"Jyothi Kasinath","image":{"@type":"ImageObject","inLanguage":"en-IN","@id":"https:\/\/www.salesforce.com\/in\/blog\/#\/schema\/person\/image\/9e1bfd3ec3015d8f47de0972e5a29885","url":"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/jyothi-kasinath.jpg?w=150&h=150&crop=1","contentUrl":"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/jyothi-kasinath.jpg?w=150&h=150&crop=1","width":"150","height":"150","caption":"Jyothi Kasinath"},"description":"Jyothi K is the Associate Vice President, Student Experience at BYJU\u2019S and has been associated with the company for more than 3 years. At BYJU\u2019S she is responsible for managing the operations of BYJU\u2019S online classes and closely works with the founding team to drive strategic innovations within the Student Experience vertical. With over 8+ years of experience in the past she has been involved in Finance, Business Operations, and Strategy across multiple industries including the startup ecosystem. Jyothi is an alumnus of IIT- Bombay, and IIM- Ahmedabad.","url":"https:\/\/www.salesforce.com\/in\/blog\/author\/jyothi-kasinath\/"}]}},"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/how-technology-helped-byjus.jpg","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/in\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/posts\/7681","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/comments?post=7681"}],"version-history":[{"count":3,"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/posts\/7681\/revisions"}],"predecessor-version":[{"id":10158,"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/posts\/7681\/revisions\/10158"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/media\/7678"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/media?parent=7681"}],"wp:term":[{"taxonomy":"sf_topic","embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/sf_topic?post=7681"},{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/sf_content_type?post=7681"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/coauthors?post=7681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}