{"id":7849,"date":"2021-10-04T07:14:00","date_gmt":"2023-06-06T07:14:47","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=7849"},"modified":"2023-07-18T09:29:35","modified_gmt":"2023-07-18T09:29:35","slug":"cut-through-the-marketing-clutter-three-tips-from-pvr-limited-at-trailblazer-talks","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/in\/blog\/cut-through-the-marketing-clutter-three-tips-from-pvr-limited-at-trailblazer-talks\/","title":{"rendered":"Cut through the Marketing Clutter: 3 Tips from PVR Limited at Trailblazer Talks"},"content":{"rendered":"\n

In a digital world, customers are just a click away. But capturing their attention is tough when you\u2019re up against multiple other marketers, each flooding the customer\u2019s inbox with new content. How do you make your voice heard over all the noise?<\/p>\n\n\n\n

We turned to marketing Trailblazer, PVR Limited for some answers at Trailblazer Talks<\/a>. As the company brings customers back to its cinema halls post-lockdown, and reminds them of the magic of movie-going, here are their tips for marketing success:<\/p>\n\n\n\n

Know your customers in depth <\/span> <\/h2>\n\n\n\n

No longer is it enough to merely know your customers\u2019 names and contact details. If you want to truly grab their attention, you have to dig deeper and understand them at a granular level.<\/p>\n\n\n\n

One of PVR\u2019s biggest goals is to achieve a \u201cunit of one\u201d \u2013 an in-depth understanding of every single customer, including the movies they watch, the cinematic experiences they prefer, the company they keep at a movie hall, the foods they eat, and the amount they\u2019re willing to spend on the entire experience.<\/p>\n\n\n\n

\u201cOnce we know our customer, we can engage with them better by reminding them of our brand presence and content pipeline, as well as the experiences they\u2019ve enjoyed at our cinema halls,\u201d says Ranjith Melarkode, Strategic Technical Officer, PVR Limited.<\/p>\n\n\n\n

Hyper-personalise customer experiences with technology <\/span> <\/h2>\n\n\n\n

Most customers want to be treated like a person, not a marketing statistic. True personalisation is about delivering experiences that are uniquely relevant to each customer.<\/p>\n\n\n\n

PVR Limited uses Salesforce Marketing Cloud<\/a> to create hyper-personalised content and offers across multiple channels, including emails and SMSes. All customer data is available at the click of a button. So, if a customer walks into a PVR cinema hall, teams can instantly see that the customer\u2019s last visit was three months ago to watch an action movie while enjoying a pizza and soda. Based on these insights, they can formulate a personalised offer that delights the customer.<\/p>\n\n\n

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\u201c<\/span>Salesforce helps us deliver highly personalised, one-on-one customer experiences at scale in a very efficient manner.\u201d<\/p>\nRANJITH MELARKODE<\/cite><\/blockquote>\nSTRATEGIC TECHNICAL OFFICER, PVR LIMITED<\/span>\n