{"id":7976,"date":"2022-11-28T07:17:00","date_gmt":"2023-06-06T07:17:24","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=7976"},"modified":"2023-07-13T01:41:32","modified_gmt":"2023-07-13T01:41:32","slug":"deliver-personalised-customer-experience-the-aha-way","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/in\/blog\/deliver-personalised-customer-experience-the-aha-way\/","title":{"rendered":"MSMEs, Here are 4 Tips for Personalised & Speedy Customer Service"},"content":{"rendered":"\n

Today\u2019s customers expect more from service teams in every business. Even in micro, small, and medium enterprises (MSMEs), there\u2019s a greater demand for empathetic and quality service. Customers don\u2019t want to be treated as a case number, but as a person.They expect agents to be trusted advisors who can anticipate their needs, and provide proactive solutions.<\/p>\n\n\n\n

The rewards for meeting these expectations can be significant. 94% of customers<\/a> say that a positive service experience makes them more likely to purchase again, while 82% have recommended companies for excellent service.<\/p>\n\n\n\n

But can an MSME offer the same quality and level of service as a larger enterprise with more resources and spending power? aha\u2019s story certainly indicates that this is possible.<\/p>\n\n\n\n

aha is one of India\u2019s fastest-growing over-the-top (OTT) platforms<\/b> with more than 20 million downloads. Owned by Arha Media & Broadcasting Pvt. Ltd, the streaming service offers localised Telugu and Tamil content for audiences around the world.<\/p>\n\n\n\n

When it comes to service, aha constantly strives to raise the bar on customer experiences. Despite having just 50 agents that manage over 5,000 queries per day, the company continues to deliver swift and high-quality service with the help of Salesforce.<\/a><\/p>\n\n\n\n

We recently sat down with Dilip Chandra – VP – Product & Analytics, Arha Media<\/b>, to discuss aha\u2019s tips for service success. Here\u2019s what we learned from him:<\/p>\n\n\n\n

1. Put the customer first <\/span> <\/h2>\n\n\n\n

At the heart of exceptional service is a customer-first mindset that focuses on understanding each customer\u2019s unique needs, personalising engagement, and delivering seamless experiences across touchpoints.<\/p>\n\n\n\n

aha has been customer-first since day one.<\/p>\n\n\n\n

\u201cOur service teams and technologies are all heavily focused on the customer,\u201d said Chandra. \u201cIf the customer isn\u2019t happy, the brand can\u2019t progress.\u201d<\/p>\n\n\n\n

2. Automate to improve service productivity and quality <\/span> <\/h2>\n\n\n\n

Growing economic uncertainty and cost pressures present MSME service teams with a conundrum: how to meet higher customer expectations at scale and speed with limited resources and agents? For aha, the answer lies in technology and automation.<\/p>\n\n\n\n

\u201cIn a post-pandemic world, technology isn\u2019t just essential \u2013 it\u2019s the need of the hour, especially for companies like ours that are growing very quickly,\u201d said Chandra.<\/p>\n\n\n\n

Today, aha has 10 million monthly active users. Providing service at that scale requires agents to be highly efficient and productive.<\/p>\n\n\n\n

\u201cAutomation is at the heart of it,\u201d said Chandra. \u201cYou can\u2019t have a handful of agents managing lakhs of queries manually. That\u2019s where technologies like Salesforce help. Service Cloud, in particular, has enabled us to automate a number of processes, and scale with ease.\u201d<\/p>\n\n\n\n

This was evident when the company migrated to aha 2.0. Within two weeks of the launch, almost two lakh customer queries came in. Despite these volumes, a small team of 50 agents was able to process all queries effectively and on time.<\/p>\n\n\n\n

3. Connect your service channels for a seamless customer experience <\/span> <\/h2>\n\n\n\n

As customers embrace a digital way of life, their communication preferences are evolving. They now turn to an average of 9 different channels <\/a>to interact with companies.<\/p>\n\n\n\n

\u201cA few years ago, we were using only chat and emails for customer support,\u201d recalls Chandra. \u201cBut today, our customers are reaching out to us at a scale we could have never imagined and through a variety of channels, including WhatsApp, phone calls, and SMSs.\u201d<\/p>\n\n\n\n

The challenge for service teams is to deliver a fluid and connected experience across these channels. So, even though a customer raises a query on social media, then reaches out to the call centre, and then continues the conversation over WhatsApp \u2013 they shouldn\u2019t ever feel like they have to repeat themselves. Every interaction should pick up seamlessly from where the previous one left off without a drop in service quality.<\/p>\n\n\n\n

aha has aced these omnichannel experiences. Data from across touchpoints is stitched together into a unified customer view that helps agents deliver consistent service.<\/p>\n\n\n\n

\u201cAll our service channels culminate in a single destination \u2013 Service Cloud \u2013 so that the customer can easily reach out to us with their concerns,\u201d said Chandra.\n<\/b><\/p>\n\n\n\n

aha delivers speedy customer service<\/h2>\n\n\n\n\n<\/b>\n\n\n\n
\n\t
\n\n\t\t
\n\t\t\t

2.5 minutes to resolve queries on calls,
5 minutes to resolve email queries,
60% of queries resolved by chatbots.<\/h2>\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t
\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t
<\/div>\n\t\n\t\t\t\n\t\t\"\"\n\n\t\t\n\t\t\t\t\t\"\"\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t\t\t\"\"\n\t\t\n\t<\/div>\n\n\n\n

4. Deliver empathetic and personalised care with a 360-degree customer view <\/span> <\/h2>\n\n\n\n

73% percent of customers expect companies to understand their unique needs and expectations<\/a>. But that\u2019s hard to do when customer data is scattered across silos. How do you respond to customers with empathy when you don\u2019t know who they are, or how they\u2019ve engaged with your business in the past? How do you personalise service interactions if you have to search through multiple folders just to understand the customer\u2019s order status?<\/p>\n\n\n\n

aha\u2019s solution is to integrate all its customer data into a single, 360-degree customer view. So, agents can personalise service to each customer\u2019s unique needs.<\/p>\n\n\n\n

\u201cFrom the time a customer comes onto our platform, to the time they unsubscribe, the entire customer journey is mapped in a single system,\u201d said Chandra.<\/p>\n\n\n\n

This cohesive customer view doesn\u2019t just benefit service agents – it also helps marketers, sales reps, partners, and executives deliver better customer experiences.<\/p>\n\n\n\n

\u201cOne of our goals is to reduce customer churn,\u201d explains Chandra. \u201cBeing able to connect the dots across the customer journey gives us a brilliant opportunity to build more nuanced customer retention strategies.\u201d<\/p>\n\n\n\n

aha\u2019s story is a prime example of how MSMEs can shine at customer service even with lean budgets and resources. Great service translates into happy, loyal customers. And in a world where customer experience matters just as much as products, service can be your biggest differentiator. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

For MSMEs that want to transform their customer service delivery for good, here are some essential tips and tricks from a successful OTT platform, aha.<\/p>\n","protected":false},"author":1,"featured_media":7975,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"609c20b0a2f74d85b905c0662980f1f1","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[551,553,585,552],"sf_content_type":[],"coauthors":[586],"class_list":["post-7976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-customer-engagement","sf_topic-smb-spotlight","sf_topic-trailblazer-story","sf_topic-small-business"],"yoast_head":"\nMSMEs, Here are 4 Tips for Personalised & Speedy Customer Service - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/in\/blog\/deliver-personalised-customer-experience-the-aha-way\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MSMEs, Here are 4 Tips for Personalised & Speedy Customer Service\" \/>\n<meta property=\"og:description\" content=\"For MSMEs that want to transform their customer service delivery for good, here are some essential tips and tricks from a successful OTT platform, aha.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/in\/blog\/deliver-personalised-customer-experience-the-aha-way\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-06T07:17:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-13T01:41:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/aha-webinar-banner.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"281\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Kritika Srinivasan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kritika Srinivasan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/deliver-personalised-customer-experience-the-aha-way\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/deliver-personalised-customer-experience-the-aha-way\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/#\/schema\/person\/image\/e8b7850f14370eb2f109da9baaa1d845\"}],\"headline\":\"MSMEs, Here are 4 Tips for Personalised & Speedy Customer Service\",\"datePublished\":\"2023-06-06T07:17:24+00:00\",\"dateModified\":\"2023-07-13T01:41:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/deliver-personalised-customer-experience-the-aha-way\/\"},\"wordCount\":925,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/deliver-personalised-customer-experience-the-aha-way\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/aha-webinar-banner.png\",\"inLanguage\":\"en-IN\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/in\/blog\/deliver-personalised-customer-experience-the-aha-way\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/deliver-personalised-customer-experience-the-aha-way\/\",\"url\":\"https:\/\/www.salesforce.com\/in\/blog\/deliver-personalised-customer-experience-the-aha-way\/\",\"name\":\"MSMEs, Here are 4 Tips for Personalised & Speedy Customer Service - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/deliver-personalised-customer-experience-the-aha-way\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/deliver-personalised-customer-experience-the-aha-way\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/aha-webinar-banner.png\",\"datePublished\":\"2023-06-06T07:17:24+00:00\",\"dateModified\":\"2023-07-13T01:41:32+00:00\",\"author\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/deliver-personalised-customer-experience-the-aha-way\/#breadcrumb\"},\"inLanguage\":\"en-IN\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/in\/blog\/deliver-personalised-customer-experience-the-aha-way\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-IN\",\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/deliver-personalised-customer-experience-the-aha-way\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/aha-webinar-banner.png\",\"contentUrl\":\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/aha-webinar-banner.png\",\"width\":500,\"height\":281,\"caption\":\"MSMEs, Deliver the Personalised, Speedy Service Your Customers Love with These 4 Tips from OTT Player aha\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/deliver-personalised-customer-experience-the-aha-way\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.salesforce.com\/in\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MSMEs, Here are 4 Tips for Personalised & Speedy Customer Service\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/#website\",\"url\":\"https:\/\/www.salesforce.com\/in\/blog\/\",\"name\":\"Salesforce\",\"description\":\"News, tips, and insights from the global cloud leader\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/in\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-IN\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/#\/schema\/person\/image\/e8b7850f14370eb2f109da9baaa1d845\",\"name\":\"Kritika Srinivasan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-IN\",\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/#\/schema\/person\/image\/5bb7c83fc38ad2bb1835adb430588bb3\",\"url\":\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/kritika-srinivasan.jpg?w=150&h=150&crop=1\",\"contentUrl\":\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/kritika-srinivasan.jpg?w=150&h=150&crop=1\",\"width\":\"150\",\"height\":\"150\",\"caption\":\"Kritika Srinivasan\"},\"description\":\"Kritika leads Customer Marketing in India and also manages the Salesforce India blog. As Customer Marketer, Kritika works with key customers to bring their stories of innovation and digital transformation to life across forums. She also partners with internal and external stakeholders to create meaningful and valuable content for the India blog.\",\"url\":\"https:\/\/www.salesforce.com\/in\/blog\/author\/kritika-srinivasan\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"MSMEs, Here are 4 Tips for Personalised & Speedy Customer Service - Salesforce","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/in\/blog\/deliver-personalised-customer-experience-the-aha-way\/","og_type":"article","og_title":"MSMEs, Here are 4 Tips for Personalised & Speedy Customer Service","og_description":"For MSMEs that want to transform their customer service delivery for good, here are some essential tips and tricks from a successful OTT platform, aha.","og_url":"https:\/\/www.salesforce.com\/in\/blog\/deliver-personalised-customer-experience-the-aha-way\/","og_site_name":"Salesforce","article_published_time":"2023-06-06T07:17:24+00:00","article_modified_time":"2023-07-13T01:41:32+00:00","og_image":[{"width":500,"height":281,"url":"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/aha-webinar-banner.png","type":"image\/png"}],"author":"Kritika Srinivasan","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Kritika Srinivasan","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.salesforce.com\/in\/blog\/deliver-personalised-customer-experience-the-aha-way\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/in\/blog\/deliver-personalised-customer-experience-the-aha-way\/"},"author":[{"@id":"https:\/\/www.salesforce.com\/in\/blog\/#\/schema\/person\/image\/e8b7850f14370eb2f109da9baaa1d845"}],"headline":"MSMEs, Here are 4 Tips for Personalised & Speedy Customer Service","datePublished":"2023-06-06T07:17:24+00:00","dateModified":"2023-07-13T01:41:32+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/in\/blog\/deliver-personalised-customer-experience-the-aha-way\/"},"wordCount":925,"commentCount":0,"image":{"@id":"https:\/\/www.salesforce.com\/in\/blog\/deliver-personalised-customer-experience-the-aha-way\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/aha-webinar-banner.png","inLanguage":"en-IN","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.salesforce.com\/in\/blog\/deliver-personalised-customer-experience-the-aha-way\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/in\/blog\/deliver-personalised-customer-experience-the-aha-way\/","url":"https:\/\/www.salesforce.com\/in\/blog\/deliver-personalised-customer-experience-the-aha-way\/","name":"MSMEs, Here are 4 Tips for Personalised & Speedy Customer Service - Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/in\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/in\/blog\/deliver-personalised-customer-experience-the-aha-way\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/in\/blog\/deliver-personalised-customer-experience-the-aha-way\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/aha-webinar-banner.png","datePublished":"2023-06-06T07:17:24+00:00","dateModified":"2023-07-13T01:41:32+00:00","author":{"@id":"https:\/\/www.salesforce.com\/in\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3"},"breadcrumb":{"@id":"https:\/\/www.salesforce.com\/in\/blog\/deliver-personalised-customer-experience-the-aha-way\/#breadcrumb"},"inLanguage":"en-IN","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/in\/blog\/deliver-personalised-customer-experience-the-aha-way\/"]}]},{"@type":"ImageObject","inLanguage":"en-IN","@id":"https:\/\/www.salesforce.com\/in\/blog\/deliver-personalised-customer-experience-the-aha-way\/#primaryimage","url":"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/aha-webinar-banner.png","contentUrl":"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/aha-webinar-banner.png","width":500,"height":281,"caption":"MSMEs, Deliver the Personalised, Speedy Service Your Customers Love with These 4 Tips from OTT Player aha"},{"@type":"BreadcrumbList","@id":"https:\/\/www.salesforce.com\/in\/blog\/deliver-personalised-customer-experience-the-aha-way\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.salesforce.com\/in\/blog\/"},{"@type":"ListItem","position":2,"name":"MSMEs, Here are 4 Tips for Personalised & Speedy Customer Service"}]},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/in\/blog\/#website","url":"https:\/\/www.salesforce.com\/in\/blog\/","name":"Salesforce","description":"News, tips, and insights from the global cloud leader","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/in\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-IN"},{"@type":"Person","@id":"https:\/\/www.salesforce.com\/in\/blog\/#\/schema\/person\/image\/e8b7850f14370eb2f109da9baaa1d845","name":"Kritika Srinivasan","image":{"@type":"ImageObject","inLanguage":"en-IN","@id":"https:\/\/www.salesforce.com\/in\/blog\/#\/schema\/person\/image\/5bb7c83fc38ad2bb1835adb430588bb3","url":"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/kritika-srinivasan.jpg?w=150&h=150&crop=1","contentUrl":"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/kritika-srinivasan.jpg?w=150&h=150&crop=1","width":"150","height":"150","caption":"Kritika Srinivasan"},"description":"Kritika leads Customer Marketing in India and also manages the Salesforce India blog. As Customer Marketer, Kritika works with key customers to bring their stories of innovation and digital transformation to life across forums. She also partners with internal and external stakeholders to create meaningful and valuable content for the India blog.","url":"https:\/\/www.salesforce.com\/in\/blog\/author\/kritika-srinivasan\/"}]}},"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/aha-webinar-banner.png","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/in\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/posts\/7976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/comments?post=7976"}],"version-history":[{"count":7,"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/posts\/7976\/revisions"}],"predecessor-version":[{"id":10484,"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/posts\/7976\/revisions\/10484"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/media\/7975"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/media?parent=7976"}],"wp:term":[{"taxonomy":"sf_topic","embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/sf_topic?post=7976"},{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/sf_content_type?post=7976"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/coauthors?post=7976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}