{"id":8113,"date":"2021-05-25T07:19:00","date_gmt":"2023-06-06T07:19:40","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=8113"},"modified":"2023-07-17T06:09:09","modified_gmt":"2023-07-17T06:09:09","slug":"how-startups-can-succeed-with-an-integrated-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/in\/blog\/how-startups-can-succeed-with-an-integrated-marketing-strategy\/","title":{"rendered":"How Startups can Succeed with an Integrated Marketing Strategy"},"content":{"rendered":"\n

Startups are innovative disruptive forces that plug unique gaps in the market. However, most of them operate with limited budgets and resources (think of the bootstrapped startups in their nascent stages). Such constraints often cause startups to focus most of their resources \u2013 time, money, and talent \u2013 on product development. Unfortunately, crucial functions such as marketing often get overlooked in the process.<\/p>\n\n\n\n

It is seen that 14 percentof startups fail<\/a> due to poor marketing strategies. When startups strike marketing off their priority list, it creates an \u2018awareness gap\u2019, preventing their products from reaching the right audiences. To survive in highly crowded and competitive ecosystems, startups need to build brand awareness and familiarity through consistent communication across channels.We need an integrated marketing strategy for startups.<\/p>\n\n\n\n

Leveraging marketing to capture customer mind space and spur growth <\/span> <\/h2>\n\n\n\n

Marketing does not require you to burn through your pockets. Using the right tools and technologies can significantly bring down costs, amplify brand outreach, and increase the ROI of any marketing activity.Here are some key areas in marketing strategy for startups, where they can leverage technology for quick wins.
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  1. Deploy automated email marketing for personalised conversations at scale<\/b> <\/li>\n<\/ol>\n\n\n\n

    According to Forbes<\/a>, email is still one of the most effective ways to reach people. It also promises to deliver the highest ROI (42x<\/a>) among all marketing channels. Using email marketing tools<\/a>, startups can drive 1-to-1 engagement at scale and convert more prospects with no to low awareness about their brands into loyal customers. They can:<\/p>\n\n\n\n