{"id":8197,"date":"2022-08-09T07:21:00","date_gmt":"2023-06-06T07:21:27","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=8197"},"modified":"2023-07-18T08:44:08","modified_gmt":"2023-07-18T08:44:08","slug":"growth-in-india-telecom-sector-across-customer-competition-channels-cost","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/in\/blog\/growth-in-india-telecom-sector-across-customer-competition-channels-cost\/","title":{"rendered":"The 4Cs: Customer, Competition, Channels, and Cost For India&#8217;s Telecom Sector"},"content":{"rendered":"\n<p>COVID-19 has pushed Indian telcos to evolve into \u2018techcos\u2019. Their focus is no longer just on providing seamless network connectivity, but also on reimagining the way their services are delivered, purchased, and accessed.<\/p>\n\n\n\n<p>India has multiple players in the telecom space that can be broadly categorised as follows:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b>Mobility service providers:<\/b> These companies are capitalising on 4G and upcoming 5G technologies to deliver wireless voice and data services. Many are also looking to wow customers with 100% digital experiences delivered through chatbots, omni-channel customer support, and self-service mobile subscription management apps.<\/li>\n\n\n\n<li><b>DTH providers:<\/b> Direct-to-home (DTH) operators in India face fierce competition from OTT companies like Netflix. To remain relevant, they will have to innovate and adapt.<\/li>\n\n\n\n<li><b>Residential broadband and value-added service providers:<\/b> Their focus is on selling fibre-based internet and streaming service packages. Now that more people are working from home, there is a huge demand for high-speed broadband services. Customers expect a simple ordering, payment, and installation experience, as well as accelerated service delivery.<\/li>\n\n\n\n<li><b>SMB-based service providers: <\/b>India offers fertile ground for small and medium sized businesses to grow and thrive. These companies are looking to telcos for connectivity and communications services, as well as value-added offerings like IoT connectivity, enterprise mobility, and <a href=\"https:\/\/www.salesforce.com\/in\/saas\/\" target=\"_blank\" rel=\"noopener\">SaaS<\/a>.<\/li>\n\n\n\n<li><b>Tower infrastructure providers:<\/b> These providers are actively exploring IT ecosystems that can help them digitalise tower management processes, and streamline costs. They\u2019re also paying more attention to lowering energy consumption, reporting transparently on their carbon footprint, and developing more sustainably. .<\/li>\n\n\n\n<li><b>Global connectivity service providers:<\/b> To increase their revenue, global connectivity service providers are striving to become more lean and efficient. However, they\u2019re often hampered by (1) product, process, and IT complexity which delays time-to-market and frustrates customers, (2) a lack of digital self-service tools for customers , and (3) inefficient processes for sales quotations, contracts, order management, and fulfilment.<\/li>\n<\/ul>\n\n\n\n<p>What\u2019s apparent across all the above<b> communication service providers (CSPs)<\/b> is the intent to redefine business models, reduce complexity, drive automation, and deliver more business value. Competition within the sector is no longer just about price, but also about customer experience, flexibility, and operational ease.<\/p>\n\n\n\n<p>To win more business, CSPs will need to re-strategise, focusing on the <b>4Cs- Customers, Competition, Channels, and Cost.<\/b><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e1a62b656eb&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e1a62b656eb\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/growth-in-india-telecom-sector-across-customer-competition-channels-cost-1.jpg?strip=all&#038;quality=95\" alt=\"Capitalising on the 4Cs to transform and grow\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"capitalising-on-the-4cs-to-transform-and-grow\">Capitalising on the 4Cs to transform and grow<\/h2>\n\n\n\n<p>Here\u2019s a look at the trends in each of the 4Cs, along with some actions that CSPs can take to remain relevant and successful.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-large-font-size\" id=\"customers\">Customers<\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e1a62b6636c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e1a62b6636c\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/growth-in-india-telecom-sector-across-customer-competition-channels-cost-2.jpg?strip=all&#038;quality=95\" alt=\"Trends and actions\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-large-font-size\" id=\"competition\">Competition<\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e1a62b66ed0&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e1a62b66ed0\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/growth-in-india-telecom-sector-across-customer-competition-channels-cost-3.jpg?strip=all&#038;quality=95\" alt=\"Competition\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-large-font-size\" id=\"channels\">Channels<\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e1a62b67a65&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e1a62b67a65\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/growth-in-india-telecom-sector-across-customer-competition-channels-cost-4.jpg?strip=all&#038;quality=95\" alt=\"Channels\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center has-large-font-size\" id=\"cost\">Cost<\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e1a62b685f3&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e1a62b685f3\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/growth-in-india-telecom-sector-across-customer-competition-channels-cost-5.jpg?strip=all&#038;quality=95\" alt=\"Costs\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"how-salesforce-can-help\">How Salesforce can help<\/h2>\n\n\n\n<p>Salesforce empowers CSPs to reinvent their business across all the 4Cs. Through <a href=\"https:\/\/www.salesforce.com\/in\/solutions\/industries\/communications\/overview\/\" target=\"_blank\" rel=\"noopener\">Salesforce Communications Cloud<\/a>, CSPs can unify their entire organisation around the customer. So everyone \u2013 ranging from the call centre, to the sales team \u2013 gets a shared, single view of their subscribers, customers, and partners across B2C and B2B channels. <img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/growth-in-india-telecom-sector-across-customer-competition-channels-cost-7.jpg?strip=all&#038;quality=95\" alt=\"How Salesforce can help\"><\/p>\n\n\n\n<p>Communications Cloud applications have been built on TM Forum and MEF industry standards, and are engineered to integrate flexibly with third-party systems.<\/p>\n\n\n\n<p>Here are some of the benefits that Communications Cloud offers across the four Cs:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create digital-first customer experiences characterised by omni-channel interactions across sales and services<\/li>\n\n\n\n<li>Deliver personalised and intelligent customer service, transforming your service organisation from a cost centre to a revenue-generating powerhouse<\/li>\n\n\n\n<li>Launch products (B2C\/B2B) faster through a catalog-driven approach and a TM Forum aligned data model<\/li>\n\n\n\n<li>Launch a B2B2X marketplace where partners can bring their own products and services, and co-sell them with your connectivity-based products<\/li>\n\n\n\n<li>Enable service agents to gauge subscriber sentiment with an intelligent snapshot of customer interactions and KPIs<\/li>\n\n\n\n<li>Recommend the right services and products with next best action recommendations<\/li>\n\n\n\n<li>Streamline the quote-to-order process for internal sales teams, partners, and end customers through guided journeys with real-time price updates<\/li>\n\n\n\n<li>Standardise and automate quote and order document generation with pre-approved templates<\/li>\n\n\n\n<li>Streamline the process of authoring, negotiating, approving, executing, and activating commercial agreements, while also ensuring compliance with pricing and terms<span id=\"authorRoot\"><\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>As the competition in India\u2019s telecom sector heats up, here\u2019s how communication service providers can win new customers, improve engagement, and optimise costs.<\/p>\n","protected":false},"author":1,"featured_media":8190,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"7ef66a040c104dbca9270196ede0a112","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[555],"sf_content_type":[],"coauthors":[628],"class_list":["post-8197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-digital-transformation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The 4Cs: Customer, Competition, Channels, and Cost For India&#039;s Telecom Sector - Salesforce<\/title>\n<meta name=\"description\" content=\"As the competition in India\u2019s telecom sector heats up, here\u2019s how communication service providers can win new customers, improve engagement, and optimise costs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/in\/blog\/growth-in-india-telecom-sector-across-customer-competition-channels-cost\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 4Cs: Customer, Competition, Channels, and Cost For India&#039;s Telecom Sector\" \/>\n<meta property=\"og:description\" content=\"As the competition in India\u2019s telecom sector heats up, here\u2019s how communication service providers can win new customers, improve engagement, and optimise costs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/in\/blog\/growth-in-india-telecom-sector-across-customer-competition-channels-cost\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-06T07:21:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-18T08:44:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/growth-in-india-telecom-sector-across-customer-competition-channels-cost-main-image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"281\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Deepak Sabharwal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Deepak Sabharwal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/growth-in-india-telecom-sector-across-customer-competition-channels-cost\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/growth-in-india-telecom-sector-across-customer-competition-channels-cost\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/#\/schema\/person\/image\/e0562d6aeaf823c975221e54a9c8f467\"}],\"headline\":\"The 4Cs: Customer, Competition, Channels, and Cost For India&#8217;s Telecom Sector\",\"datePublished\":\"2023-06-06T07:21:27+00:00\",\"dateModified\":\"2023-07-18T08:44:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/growth-in-india-telecom-sector-across-customer-competition-channels-cost\/\"},\"wordCount\":654,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/growth-in-india-telecom-sector-across-customer-competition-channels-cost\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/growth-in-india-telecom-sector-across-customer-competition-channels-cost-main-image.png\",\"inLanguage\":\"en-IN\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/in\/blog\/growth-in-india-telecom-sector-across-customer-competition-channels-cost\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/growth-in-india-telecom-sector-across-customer-competition-channels-cost\/\",\"url\":\"https:\/\/www.salesforce.com\/in\/blog\/growth-in-india-telecom-sector-across-customer-competition-channels-cost\/\",\"name\":\"The 4Cs: Customer, Competition, Channels, and Cost For India's Telecom Sector - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/growth-in-india-telecom-sector-across-customer-competition-channels-cost\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/growth-in-india-telecom-sector-across-customer-competition-channels-cost\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/growth-in-india-telecom-sector-across-customer-competition-channels-cost-main-image.png\",\"datePublished\":\"2023-06-06T07:21:27+00:00\",\"dateModified\":\"2023-07-18T08:44:08+00:00\",\"author\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3\"},\"description\":\"As the competition in India\u2019s telecom sector heats up, here\u2019s how communication service providers can win new customers, improve engagement, and optimise costs.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/growth-in-india-telecom-sector-across-customer-competition-channels-cost\/#breadcrumb\"},\"inLanguage\":\"en-IN\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/in\/blog\/growth-in-india-telecom-sector-across-customer-competition-channels-cost\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-IN\",\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/growth-in-india-telecom-sector-across-customer-competition-channels-cost\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/growth-in-india-telecom-sector-across-customer-competition-channels-cost-main-image.png\",\"contentUrl\":\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/growth-in-india-telecom-sector-across-customer-competition-channels-cost-main-image.png\",\"width\":500,\"height\":281,\"caption\":\"Revitalising India\u2019s Telecom Sector across the 4Cs: Customer, Competition, Channels, and Cost\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/growth-in-india-telecom-sector-across-customer-competition-channels-cost\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.salesforce.com\/in\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The 4Cs: Customer, Competition, Channels, and Cost For India&#8217;s Telecom Sector\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/#website\",\"url\":\"https:\/\/www.salesforce.com\/in\/blog\/\",\"name\":\"Salesforce\",\"description\":\"News, tips, and insights from the global cloud leader\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/in\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-IN\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/#\/schema\/person\/image\/e0562d6aeaf823c975221e54a9c8f467\",\"name\":\"Deepak Sabharwal\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-IN\",\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/#\/schema\/person\/image\/0c6a474d63ecc00018e524d2e8166f1d\",\"url\":\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/deepak-sabharwal.jpg?w=150&h=150&crop=1\",\"contentUrl\":\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/deepak-sabharwal.jpg?w=150&h=150&crop=1\",\"width\":\"150\",\"height\":\"150\",\"caption\":\"Deepak Sabharwal\"},\"description\":\"Deepak is a Principal Solution Engineer at Salesforce. He has over 20 years of rich experience in the Telecom domain, particularly in BSS (Business Support Systems) and OSS (Operation Support Systems). Deepak has handled multiple result-oriented roles across end-to-end system integrators and solution providers (Infosys, Wipro Technologies, and IBM), as well as software OEMs (Amdocs, Nokia, and Ericsson). He has also worked across multiple telco business applications for both B2B and B2C communication service providers, covering the entire digital customer journey, lead to cash process,\u00a0 enterprise product catalogs, and provisioning and activation.\",\"url\":\"https:\/\/www.salesforce.com\/in\/blog\/author\/deepak-sabharwal\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The 4Cs: Customer, Competition, Channels, and Cost For India's Telecom Sector - Salesforce","description":"As the competition in India\u2019s telecom sector heats up, here\u2019s how communication service providers can win new customers, improve engagement, and optimise costs.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/in\/blog\/growth-in-india-telecom-sector-across-customer-competition-channels-cost\/","og_type":"article","og_title":"The 4Cs: Customer, Competition, Channels, and Cost For India's Telecom Sector","og_description":"As the competition in India\u2019s telecom sector heats up, here\u2019s how communication service providers can win new customers, improve engagement, and optimise costs.","og_url":"https:\/\/www.salesforce.com\/in\/blog\/growth-in-india-telecom-sector-across-customer-competition-channels-cost\/","og_site_name":"Salesforce","article_published_time":"2023-06-06T07:21:27+00:00","article_modified_time":"2023-07-18T08:44:08+00:00","og_image":[{"width":500,"height":281,"url":"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/growth-in-india-telecom-sector-across-customer-competition-channels-cost-main-image.png","type":"image\/png"}],"author":"Deepak Sabharwal","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Deepak Sabharwal","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.salesforce.com\/in\/blog\/growth-in-india-telecom-sector-across-customer-competition-channels-cost\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/in\/blog\/growth-in-india-telecom-sector-across-customer-competition-channels-cost\/"},"author":[{"@id":"https:\/\/www.salesforce.com\/in\/blog\/#\/schema\/person\/image\/e0562d6aeaf823c975221e54a9c8f467"}],"headline":"The 4Cs: Customer, Competition, Channels, and Cost For India&#8217;s Telecom Sector","datePublished":"2023-06-06T07:21:27+00:00","dateModified":"2023-07-18T08:44:08+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/in\/blog\/growth-in-india-telecom-sector-across-customer-competition-channels-cost\/"},"wordCount":654,"commentCount":0,"image":{"@id":"https:\/\/www.salesforce.com\/in\/blog\/growth-in-india-telecom-sector-across-customer-competition-channels-cost\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/growth-in-india-telecom-sector-across-customer-competition-channels-cost-main-image.png","inLanguage":"en-IN","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.salesforce.com\/in\/blog\/growth-in-india-telecom-sector-across-customer-competition-channels-cost\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/in\/blog\/growth-in-india-telecom-sector-across-customer-competition-channels-cost\/","url":"https:\/\/www.salesforce.com\/in\/blog\/growth-in-india-telecom-sector-across-customer-competition-channels-cost\/","name":"The 4Cs: Customer, Competition, Channels, and Cost For India's Telecom Sector - Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/in\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/in\/blog\/growth-in-india-telecom-sector-across-customer-competition-channels-cost\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/in\/blog\/growth-in-india-telecom-sector-across-customer-competition-channels-cost\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/growth-in-india-telecom-sector-across-customer-competition-channels-cost-main-image.png","datePublished":"2023-06-06T07:21:27+00:00","dateModified":"2023-07-18T08:44:08+00:00","author":{"@id":"https:\/\/www.salesforce.com\/in\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3"},"description":"As the competition in India\u2019s telecom sector heats up, here\u2019s how communication service providers can win new customers, improve engagement, and optimise costs.","breadcrumb":{"@id":"https:\/\/www.salesforce.com\/in\/blog\/growth-in-india-telecom-sector-across-customer-competition-channels-cost\/#breadcrumb"},"inLanguage":"en-IN","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/in\/blog\/growth-in-india-telecom-sector-across-customer-competition-channels-cost\/"]}]},{"@type":"ImageObject","inLanguage":"en-IN","@id":"https:\/\/www.salesforce.com\/in\/blog\/growth-in-india-telecom-sector-across-customer-competition-channels-cost\/#primaryimage","url":"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/growth-in-india-telecom-sector-across-customer-competition-channels-cost-main-image.png","contentUrl":"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/growth-in-india-telecom-sector-across-customer-competition-channels-cost-main-image.png","width":500,"height":281,"caption":"Revitalising India\u2019s Telecom Sector across the 4Cs: Customer, Competition, Channels, and Cost"},{"@type":"BreadcrumbList","@id":"https:\/\/www.salesforce.com\/in\/blog\/growth-in-india-telecom-sector-across-customer-competition-channels-cost\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.salesforce.com\/in\/blog\/"},{"@type":"ListItem","position":2,"name":"The 4Cs: Customer, Competition, Channels, and Cost For India&#8217;s Telecom Sector"}]},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/in\/blog\/#website","url":"https:\/\/www.salesforce.com\/in\/blog\/","name":"Salesforce","description":"News, tips, and insights from the global cloud leader","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/in\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-IN"},{"@type":"Person","@id":"https:\/\/www.salesforce.com\/in\/blog\/#\/schema\/person\/image\/e0562d6aeaf823c975221e54a9c8f467","name":"Deepak Sabharwal","image":{"@type":"ImageObject","inLanguage":"en-IN","@id":"https:\/\/www.salesforce.com\/in\/blog\/#\/schema\/person\/image\/0c6a474d63ecc00018e524d2e8166f1d","url":"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/deepak-sabharwal.jpg?w=150&h=150&crop=1","contentUrl":"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/deepak-sabharwal.jpg?w=150&h=150&crop=1","width":"150","height":"150","caption":"Deepak Sabharwal"},"description":"Deepak is a Principal Solution Engineer at Salesforce. He has over 20 years of rich experience in the Telecom domain, particularly in BSS (Business Support Systems) and OSS (Operation Support Systems). Deepak has handled multiple result-oriented roles across end-to-end system integrators and solution providers (Infosys, Wipro Technologies, and IBM), as well as software OEMs (Amdocs, Nokia, and Ericsson). He has also worked across multiple telco business applications for both B2B and B2C communication service providers, covering the entire digital customer journey, lead to cash process,\u00a0 enterprise product catalogs, and provisioning and activation.","url":"https:\/\/www.salesforce.com\/in\/blog\/author\/deepak-sabharwal\/"}]}},"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/growth-in-india-telecom-sector-across-customer-competition-channels-cost-main-image.png","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/in\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/posts\/8197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/comments?post=8197"}],"version-history":[{"count":3,"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/posts\/8197\/revisions"}],"predecessor-version":[{"id":10574,"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/posts\/8197\/revisions\/10574"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/media\/8190"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/media?parent=8197"}],"wp:term":[{"taxonomy":"sf_topic","embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/sf_topic?post=8197"},{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/sf_content_type?post=8197"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/coauthors?post=8197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}