{"id":8220,"date":"2021-10-12T07:21:00","date_gmt":"2023-06-06T07:21:43","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=8220"},"modified":"2023-07-18T09:37:32","modified_gmt":"2023-07-18T09:37:32","slug":"help-your-b2b-sales-team-win-more-deals-by-addressing-these-common-sales-mistakes","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/in\/blog\/help-your-b2b-sales-team-win-more-deals-by-addressing-these-common-sales-mistakes\/","title":{"rendered":"Help Your B2B Sales Team Win more Deals by Avoiding These Common Sales Mistakes"},"content":{"rendered":"\n<p>Selling isn\u2019t easy, and it&#8217;s only harder in B2B settings. <a adhocenable=\"false\" href=\"https:\/\/www.salesforce.com\/in\/blog\/2021\/12\/b2b-sales.html\" target=\"_blank\" rel=\"noopener\">B2B sales<\/a>, with its big-ticket deals, can involve complex, long-drawn-out processes and multiple stakeholders. Your business may be doing just fine, but you can always think about small fixes to make your sales teams more effective. Here are some common sales mistakes and how your team can avoid these:<\/p>\n\n\n\n<p><b>1. Chasing the wrong leads<\/b>: If you try selling your offerings to someone who has no real need for them, the deal will never close. And even if it does, they are highly unlikely to buy from you again. Then, why spend time trying to convince low-quality leads, when there are leads that have a higher propensity to convert?<\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Tip: Use a sales qualification tool to prioritise your leads from those most likely to convert to least likely. This increases your chances of closing bigger deals faster.<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\"><\/p>\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<p><b>2. Forgetting about existing fans<\/b>: It is more profitable (and cost-effective) to keep an older customer than acquiring a new one. Repeat purchases help ensure predictable revenue while up- and cross-selling help grow variable revenues.<\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Tip: Continue nurturing your old customers and keep an eye out for up and cross-sell opportunities during discussions.<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\"><\/p>\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<p><b>3. Missing the target<\/b>: Personalisation truly enhances customer experience \u2013 during and after a sale. But if you are not asking the right questions, you may stretch out or lose deals in trying to solve the wrong problem, or focusing on selling the product rather than providing a solution.<\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Tip: Deep dive into your customer data to understand things like who your prospects are, their purchasing processes, business needs and objectives, past interactions, etc. Then, use this information to create personalised, solution-based sales strategies that consider each prospects\u2019 unique needs and challenges.<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\"><\/p>\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<p><b>4. Counting on a single champion<\/b>: If you are only focusing on convincing a single point of contact, you are not addressing the needs of other stakeholders. Tapping into their objectives as well can help you win greater advocacy among them.<\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Tip: Broaden the conversation and get to the root of each stakeholder\u2019s pain points.<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\"><\/p>\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<p><b>5. Not articulating value clearly<\/b>: It is important to articulate the risks and benefits of different situations to help your prospects make informed decisions. Having industry-specific knowledge and understanding your prospects\u2019 business processes can become differentiating factors here.<\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Tip: Show prospects how your offerings can help them grow by using data visualisation tools to demonstrate impact on important KPIs and ROI.<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\"><\/p>\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<p><b>6. Selling in a silo<\/b>: Sales is better as a team. You can win more deals by unifying your entire organisation to achieve the same goals.<\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Tip: Use collaboration tools to unify the entire sales team and other teams on one platform. By sharing information in real-time, you can create a 360-degree view of deals and accounts with your colleagues and collaborate seamlessly. <\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\"><\/p>\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"enable-your-sales-team-to-go-up-and-beyond-with-sales-cloud-360\"><span>Enable your sales team to go up and beyond with Sales Cloud 360 <\/span> <\/h2>\n\n\n\n<p>There is always scope for improvement. And giving your sales teams access to the right tools and information can help them connect with prospects better and close deals faster. Using a <a href=\"https:\/\/www.salesforce.com\/in\/products\/sales-cloud\/overview\/\" target=\"_blank\" rel=\"noopener\">sales CRM tool<\/a> like Sales Cloud can put data and action at your team\u2019s fingertips. With Sales Cloud 360, you can turn your mobile phone into a portable sales office \u2013 manage contacts, follow up, collaborate, automate, access insights, and more.<\/p>\n\n\n\n<p><i>Check out Sales Cloud\u2019s <a href=\"https:\/\/www.salesforce.com\/in\/products\/sales-cloud\/pricing\/\" target=\"_blank\" rel=\"noopener\">pricing editions<\/a> to explore available features and benefits.<\/i>  <span id=\"authorRoot\" path=\"\/content\/blogs\/in\/en\/authors\/\"><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avoid b2b sales team mistakes to win more deals. B2b sales team with small fixes can do a great job in a productive way.<\/p>\n","protected":false},"author":1,"featured_media":8219,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"33bad0ee6dff41f28d64ecef0e48b091","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[551],"sf_content_type":[],"coauthors":[554],"class_list":["post-8220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-customer-engagement"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Help Your B2B Sales Team Win more Deals by Avoiding These Common Sales Mistakes - Salesforce<\/title>\n<meta name=\"description\" content=\"Avoid b2b sales team mistakes to win more deals. B2b sales team with small fixes can do a great job in a productive way.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/in\/blog\/help-your-b2b-sales-team-win-more-deals-by-addressing-these-common-sales-mistakes\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Help Your B2B Sales Team Win more Deals by Avoiding These Common Sales Mistakes\" \/>\n<meta property=\"og:description\" content=\"Avoid b2b sales team mistakes to win more deals. B2b sales team with small fixes can do a great job in a productive way.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/in\/blog\/help-your-b2b-sales-team-win-more-deals-by-addressing-these-common-sales-mistakes\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-06T07:21:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-18T09:37:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/help-your-b2b-sales-team-win-more-deals-by-addressing-these-common-sales-mistakes.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"281\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Salesforce India\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Salesforce India\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/help-your-b2b-sales-team-win-more-deals-by-addressing-these-common-sales-mistakes\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/help-your-b2b-sales-team-win-more-deals-by-addressing-these-common-sales-mistakes\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/#\/schema\/person\/image\/8070458d6559a5d359525a51587ea7ad\"}],\"headline\":\"Help Your B2B Sales Team Win more Deals by Avoiding These Common Sales Mistakes\",\"datePublished\":\"2023-06-06T07:21:43+00:00\",\"dateModified\":\"2023-07-18T09:37:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/help-your-b2b-sales-team-win-more-deals-by-addressing-these-common-sales-mistakes\/\"},\"wordCount\":415,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/help-your-b2b-sales-team-win-more-deals-by-addressing-these-common-sales-mistakes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/help-your-b2b-sales-team-win-more-deals-by-addressing-these-common-sales-mistakes.jpg\",\"inLanguage\":\"en-IN\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/in\/blog\/help-your-b2b-sales-team-win-more-deals-by-addressing-these-common-sales-mistakes\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/help-your-b2b-sales-team-win-more-deals-by-addressing-these-common-sales-mistakes\/\",\"url\":\"https:\/\/www.salesforce.com\/in\/blog\/help-your-b2b-sales-team-win-more-deals-by-addressing-these-common-sales-mistakes\/\",\"name\":\"Help Your B2B Sales Team Win more Deals by Avoiding These Common Sales Mistakes - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/help-your-b2b-sales-team-win-more-deals-by-addressing-these-common-sales-mistakes\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/help-your-b2b-sales-team-win-more-deals-by-addressing-these-common-sales-mistakes\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/help-your-b2b-sales-team-win-more-deals-by-addressing-these-common-sales-mistakes.jpg\",\"datePublished\":\"2023-06-06T07:21:43+00:00\",\"dateModified\":\"2023-07-18T09:37:32+00:00\",\"author\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3\"},\"description\":\"Avoid b2b sales team mistakes to win more deals. 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