{"id":8226,"date":"2022-03-28T07:21:00","date_gmt":"2023-06-06T07:21:46","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=8226"},"modified":"2023-07-17T06:43:11","modified_gmt":"2023-07-17T06:43:11","slug":"build-human-to-human-connections-in-b2b-sales-with-pardot","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/in\/blog\/build-human-to-human-connections-in-b2b-sales-with-pardot\/","title":{"rendered":"Build Human-to-Human Connections in B2B Sales with Pardot"},"content":{"rendered":"\n<p>B2B marketing and sales teams target seasoned professionals who deal with high volume, big-ticket transactions. These professionals complete a set ofcomplextasks \u2013 like, problem identification, solution exploration, supplier selection, validation, etc. \u2013 before making a purchase. Theirjourney from awareness to purchase is non-linear, making B2B selling harder.<\/p>\n\n\n\n<p>Even as businesses digitisetheir processes to make selling and buying easier for each stakeholder, B2B buyers seek improved virtual buying experiences like those common in B2C settings. In the end, the B2B buyer too is a human being looking to fulfil individual and business needs.<\/p>\n\n\n\n<p>The key to more fruitful B2B interactions is \u201cbuyer enablement\u201d through digital-first buying experiences that have a human touch.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"b2b-marketing-automation-that-builds-human-to-human-connections\"><span>B2B marketing automation that builds human-to-human connections <\/span> <\/h2>\n\n\n\n<p>B2B marketing automationtools not only help save time; they enable customer-centric engagements and communication by giving marketing and sales teams access to comprehensive customer data and rich insights. This helps B2B marketers have meaningful conversations and enable salespeople to add more value to their customers\u2019 lives. The more context you have, the better you can position your \u201cofferings\u201d as \u201csolutions\u201d, getting to the core of each customer\u2019s needs.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/in\/products\/pardot\/overview\/\" target=\"_blank\" rel=\"noopener\">Pardot<\/a>, for instance, is a B2B marketing automation tool that brings marketing and sales teams on the same page to build deeper human-to-human connections with customers. It \u201caids\u201d human interaction with more customer information rather than \u201creplacing\u201d it.<\/p>\n\n\n\n<p>Here\u2019s how Pardot can help:<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"align-the-b2b-marketing-and-sales-agendas\"><span>Align the B2B marketing and sales agendas <\/span> <\/h2>\n\n\n\n<p> Bring your sales and marketing teams on a single platform with a shared 360-degree view of the customer. Even if you don\u2019t have a dedicated marketing team, Pardot\u2019s marketing automation features enable sales teams to drive personalised customer engagement at scale using marketing-approved templates and nurturing tracks.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"drive-contextual-real-time-engagement\"><span>Drive contextual real-time engagement <\/span> <\/h2>\n\n\n\n<p>Get instant alerts and insights based on customer activity to understand their specific interests and engagement patterns. Having the right information at the right time helps have meaningful, individual-focused conversations that earn trust. Also, targeting your offers towards each customer\u2019s or prospect\u2019s needs helps close more deals.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"launch-one-to-one-email-campaigns-at-scale\"><span>Launch one-to-one email campaigns at scale <\/span> <\/h2>\n\n\n\n<p>Use features like out-of-the-box templates, dynamic content, and custom designing to build attractive emails that inspire action. You can launch effective drip campaigns and nurturing emails to quickly convert prospects into customers. With auto <a href=\"https:\/\/www.salesforce.com\/in\/blog\/2022\/03\/segmentation-targeting-positioning-model.html\" target=\"_blank\" rel=\"noopener\">segmentation<\/a> and scheduling, send highly personalised messages to one or thousands of customers in no time.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"build-landing-pages-that-create-a-connection\"><span>Build landing pages that create a connection <\/span> <\/h2>\n\n\n\n<p>Use templates and the visual editor to build beautifully branded landing pages (without IT support) to drive higher engagement. If you want to lock down certain areas of your landing page for editing, use the lockable content feature to enable advanced customisation control over page templates. Landing pages can also be integrated with sales and marketing workflows to automatically trigger action.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"continuously-improve-your-marketing-and-sales-outreach\"><span>Continuously improve your marketing and sales outreach <\/span> <\/h2>\n\n\n\n<p>Get intelligent Artificial Intelligence (AI)-driven insights into the impact created by your campaigns. Based on past and current campaign performance and an understanding of your customers, Pardot suggests ways to maximise engagement and campaign ROI.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"get-started-with-pardot\"><span>Get started with Pardot <\/span> <\/h2>\n\n\n\n<p> For marketing and sales campaigns that seek to improve one-to-one engagement, you need to make well-informed decisions and have streamlined workflows. Powered by AI and built on the world\u2019s <a href=\"\/in\/crm\/what-is-crm\/\">#1 CRM<\/a> \u2013 Salesforce, Pardot helps align sales and marketing teams to build human-to-human connections with the right prospects and customers, using the right information and tools.<span id=\"authorRoot\" path=\"\/content\/blogs\/in\/en\/authors\/\"><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The rise of digital-first sales &#038; marketing experiences could leave B2B buyers craving for in-person interactions. Learn how Pardot helps build human-to-human connections in B2B settings.<\/p>\n","protected":false},"author":1,"featured_media":8225,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"ec633af74eb74d668704731a3dd3bd86","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[561],"sf_content_type":[],"coauthors":[554],"class_list":["post-8226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-marketing-automation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Build Human-to-Human Connections in B2B Sales with Pardot - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/in\/blog\/build-human-to-human-connections-in-b2b-sales-with-pardot\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Build Human-to-Human Connections in B2B Sales with Pardot\" \/>\n<meta property=\"og:description\" content=\"The rise of digital-first sales &amp; marketing experiences could leave B2B buyers craving for in-person interactions. 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