{"id":8311,"date":"2022-04-14T07:23:00","date_gmt":"2023-06-06T07:23:13","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=8311"},"modified":"2023-09-01T02:02:22","modified_gmt":"2023-09-01T02:02:22","slug":"5-retail-and-consumer-goods-trailblazers-success-stories","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/in\/blog\/5-retail-and-consumer-goods-trailblazers-success-stories\/","title":{"rendered":"Why Indian Shoppers Love These 5 Retail and Consumer Goods Trailblazers"},"content":{"rendered":"\n

Things are looking up for India\u2019s retail and fast-moving consumer goods (FMCG) industry. The Economic Times reports<\/a> that in Q3 2021, sales at top retailers such as Titan, Reliance Retail, Shoppers Stop, Aditya Birla Fashion & Retail, Avenue Supermarts, and Bata surpassed pre-Covid levels.<\/p>\n\n\n\n

Meanwhile, the FMCG market expanded 10% in January<\/a>, year-on-year from 2021. Even with discretionary products like televisions and refrigerators, leading companies saw double-digit sales growth.<\/p>\n\n\n\n

Clearly, consumer confidence is rebounding. Yet a lot has also changed. Entire shopping journeys \u2013 from discovery, to buying, to service \u2013 have moved online. Purchases are being made across a variety of digital channels, from brand websites and apps, to social media and messaging platforms, to online marketplaces.<\/p>\n\n\n\n

Yet, physical stores haven\u2019t lost their appeal. Shoppers want to be able to touch and feel merchandise, make purchases immediately, and avoid shipping costs<\/a> \u2013 all benefits that physical stores provide.<\/p>\n\n\n\n

Shoppers have also become more conscious about what they purchase. They\u2019re choosing healthier products, searching out the best prices, and buying locally wherever possible.<\/p>\n\n\n\n

Most of all, they value great experiences. Sixty-six percent of consumers expect companies to understand their unique needs and expectations<\/a>. And 80% of shoppers will abandon a retailer after three bad experiences<\/a>.<\/p>\n\n\n\n

So, what can companies do to up their game and create shopping journeys that customers love?<\/p>\n\n\n\n

Take a leaf out of the books of these five retail and consumer goods Trailblazer<\/a> who are setting new standards for customer engagement with Salesforce. They\u2019re personalising in-store shopping experiences, simplifying online shopping, bridging physical and digital channels, and more.<\/p>\n\n\n\n

\n\t
\n\n\t\t
\n\t\t\t

Want to discover these stories of innovation?<\/span><\/h2>\n\t\t\t\t\t\t\t

Download<\/a> your copy of the ebook today. <\/p>\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t

\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t
<\/div>\n\t\n\t\t\t\n\t\t\"\"\n\n\t\t\n\t\t\t\t\t\"\"\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\t\t\t\"\"\n\t\t\n\t<\/div>\n\n\n\n

Take, for instance, Titan Company<\/b>. The retail colossus has unified the data of 20 million+ customers across 1,900+ stores and 18 brands<\/b> onto Salesforce. So, the moment a customer walks into a Titan store, relationship officers can instantly pull up their data to provide personalised attention and recommendations. This has increased conversions by 3-4%<\/b>.<\/p>\n\n\n\n

Meanwhile, Praxis Home Retail Limited<\/b> is delivering seamless, omni-channel experiences using Salesforce. Teams now have a 360-degree customer view. So, sales reps can tailor conversations to customer needs. And service agents can resolve cases faster. Already, net promoter scores (NPS) have increased 10%, while call time has reduced 40%<\/b>.<\/p>\n\n\n\n

Learn more about these other success stories, including:<\/p>\n\n\n\n