{"id":8351,"date":"2023-02-23T07:24:00","date_gmt":"2023-06-06T07:24:03","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=8351"},"modified":"2023-06-06T08:56:21","modified_gmt":"2023-06-06T08:56:21","slug":"how-to-impress-your-clients-and-drive-efficient-growth-in-2023","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/in\/blog\/how-to-impress-your-clients-and-drive-efficient-growth-in-2023\/","title":{"rendered":"SMBs, Wow Your Customers and Drive Efficient Growth in 2023"},"content":{"rendered":"\n<p>Over the past few years, so much has changed about the way we work, interact, and do business. But the one constant has been this: when you put customers at the centre of your business, success follows.<\/p>\n<p>Being truly customer-centric starts with knowing what your customers want. According to the fifth edition of <a href=\"https:\/\/www.salesforce.com\/in\/resources\/research-reports\/state-of-the-connected-customer\/?d=7013y000002ZNW6AAO\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">Salesforce State of Connected Customer Report<\/a>:<\/p>\n<ul>\n<li>73% of customers expect companies to understand their unique needs and expectations <\/li>\n<li>74% of customers say communicating honestly and transparently is more important now than before the pandemic <\/li>\n<li>57% of customers prefer to engage through digital channels <\/li>\n<li>85% of customers expect consistent interactions across departments <\/li>\n<\/ul>\n<p>Clearly, companies have multiple opportunities &#8211; and channels &#8211; to delight customers.<\/p>\n<p>So, what&rsquo;s holding them back?<\/p>\n<p>One reason is that customer information is often scattered across multiple systems. And without a unified customer view, teams aren&rsquo;t able to deliver the connected, personalised experiences that customers expect.<\/p>\n<p>Many companies also struggle to meet their digital-first customers on the right channels at the right times. It&rsquo;s no longer enough to simply have a digital presence &ndash; be it on social media, messenger apps, or even the Metaverse. Customers want a seamless experience across these touchpoints.<\/p>\n<p>Meanwhile, the future of work is here, and it&rsquo;s all about empowering your employees to succeed-from-anywhere &ndash; be it at home, in the field, or on the road. But <a href=\"https:\/\/www.salesforce.com\/in\/blog\/2023\/01\/myths-about-remote-work.html\" target=\"_blank\" rel=\"noopener\">how do you keep a distributed workforce connected, engaged, and productive?<\/a><\/p>\n<p>The good news is that <a href=\"https:\/\/www.salesforce.com\/in\/customer-success-stories\/\" target=\"_blank\" rel=\"noopener\">many companies have taken vital steps towards successfully overcoming these challenges<\/a>. They&rsquo;ve digitally transformed their CRM to deliver exceptional customer and employee experiences that are translating into higher sales and profitability.<\/p>\n<p>These success stories demonstrate that you don&rsquo;t have to compromise on customer or employee satisfaction to cut costs. Because let&rsquo;s face it &ndash; cost pressures are high in today&rsquo;s world of increasing economic uncertainty and rising inflation. But with a CRM like Salesforce, you can do more with less, while still meeting and even exceeding customer expectations.<\/p>\n<p>Here&rsquo;s how Salesforce can help.<\/p>\n<ul>\n<li><b>Lower costs with one trusted platform<\/b>: Reduce complexity by consolidating multiple systems into one. Unite your entire company around a shared customer view that helps teams deliver seamless customer experiences across digital and physical touchpoints.<\/li>\n<li><b>Increase productivity through automation<\/b>: Empower your teams with automated workflows and powerful productivity tools to market, sell, and serve customers faster and smarter &ndash; from anywhere.<\/li>\n<li><b>Wow your customers and catalyse growth with real-time insights<\/b>: Get all the customer data and apps you need at your fingertips to know what your customers want, personalise their experiences, and build lasting relationships.<\/li>\n<\/ul>\n<p>Find out more about Salesforce and what makes us different in our new handbook &#8211; <a href=\"https:\/\/www.salesforce.com\/in\/resources\/research-reports\/connect-and-grow-ebook\/?d=7013y000002ZNWBAA4\" target=\"_blank\" rel=\"noopener\">Prepare your Business for a Digital Future.<\/a> It&rsquo;s got everything you need to know about the benefits of a CRM, why a cloud CRM solution is better, and what to consider before buying such a solution.<\/p>\n<\/p>\n<p><i>Bonus: Also get a glimpse into the future of work and what it could mean for you.<\/i><\/p>\n<h3 id=\"read-the-guide-to-discover\" > <span > Read the guide to discover: <\/span> <\/h3>\n<ul >\n<li><b>7 signs you might need a cloud-based CRM solution<\/b><\/li>\n<li><b>6 ways to prepare for the future of work<\/b><\/li>\n<li><b>How AI can help you sell, market, and service more efficiently<\/b><\/li>\n<li><b>Why businesses of various sizes and from various industries continue to choose Salesforce<\/b><\/li>\n<li><b>Customer stories: 2 Trailblazing customers that are using Salesforce to succeed<\/b><\/li>\n<\/ul>\n<p> <i><a href=\"https:\/\/www.salesforce.com\/in\/resources\/research-reports\/connect-and-grow-ebook\/?d=7013y000002ZNWBAA4\" target=\"_blank\" rel=\"noopener\">Download the ebook today<\/a>.<\/i> <span id=\"authorRoot\" path=\"\/content\/blogs\/in\/en\/authors\/\"><\/span> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Customers today expect so much more from your business. Learn how a CRM like Salesforce can help you meet and even exceed those expectations cost-efficiently.<\/p>\n","protected":false},"author":1,"featured_media":8350,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"4267545180bf4a359fafa1408230eca1","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[555],"sf_content_type":[],"coauthors":[554],"class_list":["post-8351","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-digital-transformation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>SMBs, Wow Your Customers and Drive Efficient Growth in 2023 - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/in\/blog\/how-to-impress-your-clients-and-drive-efficient-growth-in-2023\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SMBs, Wow Your Customers and Drive Efficient Growth in 2023\" \/>\n<meta property=\"og:description\" content=\"Customers today expect so much more from your business. 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