{"id":8508,"date":"2020-05-21T07:27:00","date_gmt":"2023-06-06T07:27:18","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=8508"},"modified":"2023-06-14T08:55:03","modified_gmt":"2023-06-14T08:55:03","slug":"how-to-think-like-a-startup-and-why","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/in\/blog\/how-to-think-like-a-startup-and-why\/","title":{"rendered":"How to Think Like a Startup \u2013 And Why"},"content":{"rendered":"\n<p>All businesses begin as startups. Young and enthusiastic, octane-driven, they attract the right talent. Sometimes, somewhere along their journey, large companies forget this working style and adrenaline-packed culture. Innovation and creativity take a back seat, alongside the agility to adapt and respond to changing market needs.<\/p>\n\n\n\n<p>Wouldn\u2019t it be great if all companies could infuse \u2018a startup way of being\u2019 within their organisational cultures &#8211; so they could continue to drive disruption with their flexibility and focus on constant innovation?<\/p>\n\n\n\n<p>Here\u2019s how you can do that. <\/p>\n\n\n<div class=\"wp-block-quote-article\" style=\"\"><div class=\"wp-block-quote-social-wrapper\"><figure class=\"wp-block-quote-article-quote\">\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><span>\u201c<\/span>You must remain in a constant state of discovery, iteration, experimentation, and agility to continue to create value.\u201d<\/p>\n<cite>~Jeremiah Gardner <\/cite><\/blockquote>\n<span class=\"citation-role\">(The Lean Brand)<\/span>\n<div class=\"post__social post__social--v2 post__social--blockquote\">\n\n\t\n\t<ul class=\"social-nav social-nav-v2\">\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on LinkedIn (Opens in a new tab)\"\n\t\t\t\t\thref=\"http:\/\/www.linkedin.com\/shareArticle?mini=true&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fin%2Fblog%2Fhow-to-think-like-a-startup-and-why%2F%3Futm_source%3DLinkedIn%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;title=How%20to%20Think%20Like%20a%20Startup%20%E2%80%93%20And%20Why\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"21\" height=\"21\" fill=\"none\"><path fill=\"#032D60\" d=\"M16.625 0H4.375A4.375 4.375 0 0 0 0 4.375v12.25A4.375 4.375 0 0 0 4.375 21h12.25A4.375 4.375 0 0 0 21 16.625V4.375A4.375 4.375 0 0 0 16.625 0M7 16.625H4.375V7H7zM5.687 5.89a1.54 1.54 0 0 1-1.53-1.543c0-.852.685-1.544 1.53-1.544.846 0 1.532.692 1.532 1.544S6.534 5.89 5.687 5.89M17.5 16.625h-2.625v-4.903c0-2.947-3.5-2.724-3.5 0v4.903H8.75V7h2.625v1.544c1.222-2.262 6.125-2.43 6.125 2.167z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Twitter (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/x.com\/intent\/tweet?text=How%20to%20Think%20Like%20a%20Startup%20%E2%80%93%20And%20Why&#038;url=https%3A%2F%2Fwww.salesforce.com%2Fin%2Fblog%2Fhow-to-think-like-a-startup-and-why%2F%3Futm_source%3DTwitter%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt&#038;via=salesforce\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" fill=\"#032D60\" viewBox=\"0 0 32 32\"><path d=\"M17.4 14.8 23 8.3h-1.3L16.8 14 13 8.3H8.5l5.9 8.5-5.9 6.8h1.3l5.1-6 4.1 6h4.5zm-1.8 2.1-.6-.8-4.7-6.8h2l3.8 5.5.6.8 5 7.1h-2z\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"social-nav__item\">\n\t\t\t\t<a\n\t\t\t\t\taria-label=\"Share on Facebook (Opens in a new tab)\"\n\t\t\t\t\thref=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.salesforce.com%2Fin%2Fblog%2Fhow-to-think-like-a-startup-and-why%2F%3Futm_source%3DFacebook%26utm_medium%3Dorganic_social%26utm_campaign%3Dus_cbaw%26utm_content%3Dblog-ctt\"\n\t\t\t\t\ttarget=\"_blank\"\n\t\t\t\t>\n\t\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"19\" height=\"19\" fill=\"none\"><path fill=\"#032D60\" d=\"M19 9.5a9.5 9.5 0 0 0-19 0c0 4.742 3.474 8.672 8.016 9.385v-6.639H5.604V9.5h2.412V7.407c0-2.38 1.418-3.696 3.588-3.696 1.04 0 2.127.185 2.127.185v2.338h-1.198c-1.18 0-1.549.733-1.549 1.484V9.5h2.635l-.421 2.746h-2.214v6.639C15.526 18.172 19 14.242 19 9.5\" \/><\/svg>\n\t\t\t\t<\/a>\n\t\t\t<\/li>\n\t\t\n\t\t<li class=\"social-nav__item\">\n\t\t\t<button\n\t\t\t\tclass=\"copy-share js-copy-link\"\n\t\t\t\taria-label=\"Copy link to clipboard\"\n\t\t\t\thref=\"#\"\n\t\t\t\tdata-clipboard-text='\"How to Think Like a Startup \u2013 And Why\" https:\/\/www.salesforce.com\/in\/blog\/how-to-think-like-a-startup-and-why\/'\n\t\t\t>\n\t\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"20\" height=\"10\" fill=\"none\"><path fill=\"#032D60\" d=\"M14.586.406h-3.667V2.24h3.667a2.76 2.76 0 0 1 2.75 2.75 2.76 2.76 0 0 1-2.75 2.75h-3.667v1.833h3.667a4.585 4.585 0 0 0 4.583-4.583A4.585 4.585 0 0 0 14.586.406m-5.5 7.334H5.419a2.76 2.76 0 0 1-2.75-2.75 2.76 2.76 0 0 1 2.75-2.75h3.667V.406H5.419A4.585 4.585 0 0 0 .836 4.99a4.585 4.585 0 0 0 4.583 4.583h3.667zm-2.75-3.667h7.333v1.833H6.336z\" \/><\/svg>\n\t\t\t<\/button>\n\t\t<\/li>\n\t<\/ul>\n<\/div>\n<\/figure><\/div><\/div>\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-1-foster-innovation\"><b>1. Foster innovation<\/b><\/h2>\n\n\n\n<p>Bob Iger famously said, \u201c<i>The riskiest thing we can do is just maintain the status quo.<\/i>\u201d<\/p>\n\n\n\n<p>Encourage curiosity. Incite dissent. Urge your teams to ask \u2018why?\u2019 or, even better, \u2018why not?\u2019 When your teams ask new questions, you are bound to discover new solutions and uncover the path to disruption.<\/p>\n\n\n\n<p><a href=\"https:\/\/www2.deloitte.com\/us\/en\/insights\/topics\/talent\/business-performance-improvement\/GE-FirstBuild.html\" target=\"_blank\" rel=\"noopener\">Look at how GE pushes the envelope<\/a> in its innovation processes through its initiative, FirstBuild. This online and physical community of co-creators includes designers, engineers, builders, and sellers of next-gen home appliances, who work together to bring products to market faster.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-2-encourage-risk-taking\"><b>2. Encourage risk-taking<\/b><\/h2>\n\n\n\n<p>As Jillian Michaels has said, \u201c<i>If you\u2019re not failing, you\u2019re not trying hard enough.<\/i>\u201d<\/p>\n\n\n\n<p>Let&#8217;s not equate entrepreneurial risk-taking with gambling. When you eliminate the fear of failure, your organisation can, in fact, de-risk the innovation process and experiment with new ideas. <a href=\"https:\/\/startupmindset.com\/5-companies-that-made-comebacks-after-big-fails\/\" target=\"_blank\" rel=\"noopener\">Take the example of Starbucks<\/a>, which took a hard knock in 2008. It realised it had over-expanded, damaging its brand as the quality of coffee went down. The company\u2019s CEO Howard Schultz stepped in, closed down all the stores, and retrained employees on how to make good coffee. He ingrained his love for the brand in his colleagues, and today Starbucks boasts of more than 31,000 stores worldwide.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-3-build-trust\"><b>3. Build trust<\/b><\/h2>\n\n\n\n<p>Honesty, integrity, and transparency \u2013 these are the three cornerstones of a safe working environment. When your employees feel secure, they are more confident about sharing new ideas. Be transparent about all aspects of the company, especially when it\u2019s not all good news. But most importantly, listen. Conduct regular one-on-one or virtual meetings and town halls where anyone can raise questions, even to top management. Foster an environment of psychological safety, where no question or suggestion is penalised.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-4-empower-decision-making\"><b>4. Empower decision-making<\/b><\/h2>\n\n\n\n<p>A top-down structure is what most baby boomers and GenXers are used to. With millennial and GenZ employees, a bottom-up approach works better. There is a greater sense of ownership when you involve the whole organisation in the decision-making process. Yes, it might feel uncomfortable in the beginning, but the learning will be exponential. You may even fast track the process of identifying potential leaders.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"h-5-be-customer-obsessed\"><b>5. Be customer-obsessed<\/b><\/h2>\n\n\n\n<p>Small businesses aren\u2019t just different on the inside. Their USP: delivering a personalised experience to customers. Align your teams to find innovative ways to reach out to customers. And place high importance on customer feedback. Acknowledge feedback immediately and follow up with action. Also, in an age where chatbots are ubiquitous, it\u2019s important to stay \u2018human.\u2019 Train your customer service and support teams to care and be empathetic.<\/p>\n\n\n\n<p>Start implementing these measures in your enterprise today and stay relevant. Don&#8217;t just outlast disruption, disrupt it.<\/p>\n\n\n\n<p>And find out how Salesforce inculcates an <a href=\"https:\/\/trailhead.salesforce.com\/en\/content\/learn\/modules\/manage_the_sfdc_way_ohana\/msfw_ohana_explor_vals\" target=\"_blank\" rel=\"noopener\">innovative and disruptive employee culture<\/a>.<\/p>\n\n\n\n<p> <span id=\"authorRoot\" path=\"\/content\/blogs\/in\/en\/authors\/\"><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When big companies think like a startup, they can innovate and disrupt with agility. Here are 5 tips for corporations to emulate the startup culture and stay ahead of the curve.<\/p>\n","protected":false},"author":1,"featured_media":8507,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"10b10250946e4080a8a0d7935626786e","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[551],"sf_content_type":[],"coauthors":[554],"class_list":["post-8508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-customer-engagement"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Think Like a Startup \u2013 And Why - Salesforce<\/title>\n<meta name=\"description\" content=\"When big companies think like a startup, they can innovate and disrupt with agility. Here are 5 tips for corporations to emulate the startup culture and stay ahead of the curve.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/in\/blog\/how-to-think-like-a-startup-and-why\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Think Like a Startup \u2013 And Why\" \/>\n<meta property=\"og:description\" content=\"When big companies think like a startup, they can innovate and disrupt with agility. Here are 5 tips for corporations to emulate the startup culture and stay ahead of the curve.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/in\/blog\/how-to-think-like-a-startup-and-why\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-06T07:27:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-14T08:55:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/winning-startup-culture.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"281\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Salesforce India\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Salesforce India\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/how-to-think-like-a-startup-and-why\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/how-to-think-like-a-startup-and-why\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/#\/schema\/person\/image\/8070458d6559a5d359525a51587ea7ad\"}],\"headline\":\"How to Think Like a Startup \u2013 And Why\",\"datePublished\":\"2023-06-06T07:27:18+00:00\",\"dateModified\":\"2023-06-14T08:55:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/how-to-think-like-a-startup-and-why\/\"},\"wordCount\":572,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/how-to-think-like-a-startup-and-why\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/winning-startup-culture.png\",\"inLanguage\":\"en-IN\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/in\/blog\/how-to-think-like-a-startup-and-why\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/how-to-think-like-a-startup-and-why\/\",\"url\":\"https:\/\/www.salesforce.com\/in\/blog\/how-to-think-like-a-startup-and-why\/\",\"name\":\"How to Think Like a Startup \u2013 And Why - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/how-to-think-like-a-startup-and-why\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/how-to-think-like-a-startup-and-why\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/winning-startup-culture.png\",\"datePublished\":\"2023-06-06T07:27:18+00:00\",\"dateModified\":\"2023-06-14T08:55:03+00:00\",\"author\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3\"},\"description\":\"When big companies think like a startup, they can innovate and disrupt with agility. 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