{"id":8550,"date":"2021-06-03T07:28:00","date_gmt":"2023-06-06T07:28:04","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=8550"},"modified":"2026-04-29T05:13:46","modified_gmt":"2026-04-29T05:13:46","slug":"patient-360-leveraging-technology-to-automate-and-revolutionise-healthcare-in-india","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/in\/blog\/patient-360-leveraging-technology-to-automate-and-revolutionise-healthcare-in-india\/","title":{"rendered":"Patient 360: Using Technology to Automate and Revolutionise Healthcare in India"},"content":{"rendered":"\n<p><em>With inputs from Chandan D.M., Lead Solution Engineer <\/em><\/p>\n\n\n\n<p>Technology is at the core of R&amp;D in medicine and healthcare. But the delivery of healthcare services is still burdened by legacy systems. In the wake of the COVID-19 pandemic, the Indian government increased its <a href=\"https:\/\/timesofindia.indiatimes.com\/business\/india-business\/healthcare-sector-hits-misses-from-budget-2021\/articleshow\/80670474.cms#:~:text=1)%20This%20budget%202021%20increased,spending%20on%20healthcare%20by%20137%25.&amp;text=2)%20India%20will%20spend%20Rs,two%20new%20vaccines%20arriving%20soon.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">healthcare budget by 137% in 2021\u279a<\/a>. While this is a good start, there is a need for massive technological transformation among healthcare providers to improve citizen access to affordable healthcare.<\/p>\n\n\n\n<p>According to <a href=\"https:\/\/www.forbes.com\/sites\/bernardmarr\/2020\/11\/23\/the-5-biggest-healthcare-trends-in-2021-everyone-should-be-ready-for-today\/?sh=7ac1f93521c0\" target=\"_blank\" rel=\"noopener\">Forbes<\/a>, big data, AI-driven automation in healthcare, and remote medicine are among the top healthcare industry trends in 2021. Such technologies can help streamline healthcare solutions by shifting the approach of care delivery from curative to preventative. And this shift will be enabled by access to comprehensive digital patient databases for all relevant stakeholders. A smart <a href=\"https:\/\/www.salesforce.com\/in\/solutions\/industries\/healthcare\/health-cloud\/\" target=\"_blank\" rel=\"noopener\">patient management system<\/a> (PMS) can help healthcare providers combine electronic medical records (EMR) with intelligent analytics, and build a comprehensive Patient 360 view.<\/p>\n\n\n\n<p>As today\u2019s <a href=\"https:\/\/www.financialexpress.com\/lifestyle\/health\/the-impact-of-covid-19-changing-consumer-preferences-towards-health-care-services\/2067148\/\" target=\"_blank\" rel=\"noopener\">digital-first patients<\/a>\u2019 demands evolve, technology can empower all members of a patient\u2019s health journey and help healthcare organisations to deliver more personalised, value-based care.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"start-by-creating-a-single-view-of-the-patient\"><span>Start by creating a single view of the patient <\/span> <\/h2>\n\n\n\n<p>Typically, a patient\u2019s medical details are spread over many disconnected systems, making it difficult for healthcare providers to deliver accurate, contextualised services. To create a 360-degree view of each patient, providers must do away with close-ended local systems and move their patient databases onto the cloud. This can help them deliver data-backed, smarter care decision-making by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Consolidating patient data from across sources \u2013 EMRs, insights from caregivers, wearable devices, etc. \u2013 onto a cloud-based platform<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Equipping patients, providers, caregivers, and partners with access to critical information whenever needed<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Enabling healthcare teams to collaborate seamlessly from a single point of engagement that offers access to all the patients\u2019 data<\/span> <\/li>\n<\/ul>\n\n\n\n<p>Once this &#8216;single source of patient truth&#8217; is in place, technology can transform healthcare systems for the next normal. Here\u2019s how:<\/p>\n\n\n\n<p><b>1. Hyperpersonalise patient care with automation in healthcare<\/b><\/p>\n\n\n\n<p>Every patient has unique needs. Having access to their complete medical histories on a single platform enables healthcare providers to deliver personalised medical services at scale. They can combine patient data with predictive intelligence to: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Segment patient profiles based on factors such as age, medical conditions, health risks, etc.<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Recognise patterns among patient groups to predict illness trends and possible outbreaks<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Proactively provide preventative care based on each patient\u2019s medical history and susceptibilities<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Contact patients on their preferred communication channels<\/span><p><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\"><\/span><\/p><\/li>\n<\/ul>\n\n\n\n<p><b>2. Unify the healthcare ecosystem for a consistent and reliable service delivery<\/b><\/p>\n\n\n\n<p>While governments and providers are continuously striving to improve the delivery of healthcare services, the patient\u2019s journey continues to be complicated. According to the <a href=\"https:\/\/ndhm.gov.in\/home\/ndhm\" target=\"_blank\" rel=\"noopener\">National Health Policy 2017<\/a>, healthcare providers in India can use the technological infrastructure provided by the government to create and share EMRs with patients and access those issued by other providers with patient consent. With access to complete medical histories, healthcare providers can ensure patients get the best care faster.<\/p>\n\n\n\n<p>Further, by empowering care team members, patients, and partners with the right tools and technologies, providers can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Streamline healthcare solutions by automatically assigning healthcare professionals to the right tasks<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Look into the availability of resources and staff to increase operational efficiencies<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Increase collaboration between hospitals, diagnostic centres, caregivers, supply chain managers, insurance providers, etc.<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Identify and address bottlenecks in the system using interactive reports and dashboards.<\/span><\/li>\n<\/ul>\n\n\n\n<p><b>3. Enhance the patient\u2019s experience through self-service and real-time access to healthcare<\/b><\/p>\n\n\n\n<p>Due to the ongoing pandemic, patients avoid physical visits unless absolutely necessary. They seek <a href=\"https:\/\/home.kpmg\/in\/en\/home\/insights\/2021\/02\/india-healthcare-sector-transformation-in-the-post-covid-19-era.html\" target=\"_blank\" rel=\"noopener\">on-demand healthcare services and quick issue resolution<\/a>. The Indian telemedicine market is expected to reach <a href=\"https:\/\/www.livemint.com\/news\/india\/telemedicine-market-in-india-to-reach-usd-5-5-bn-by-2025-ey-ipa-study-11599562897065.html\" target=\"_blank\" rel=\"noopener\">$5.5 billion by 2025<\/a>, helping reduce the rural-urban healthcare gap. Providers can use technology to empower patients and increase satisfaction by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Deploying chatbots, self-service portals, and video assistance tools to provide instant advice and support.<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Empowering service agents to deliver proactive assistance with recommended next best steps and knowledge resources.<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Allowing patients to take control of their journey towards better health by providing self-service platforms and online communities.<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Automatically transferring data from wearables and medical devices into the PMS to provide real-time patient health status.<\/span> <\/li>\n\n\n\n<li><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Sharing alerts for upcoming appointments, test results, health progress, etc.<\/span> <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"how-smart-patient-management-systems-translate-into-a-connected-patient-journey\"><span>How smart patient management systems translate into a connected patient journey <\/span> <\/h2>\n\n\n\n<p>Smart Patient Management Systems empower healthcare providers to offer connected and hyperpersonalised patient journeys. A patient gets complete 24\/7 access to healthcare facilities through their preferred channels &#8211; mobile apps, WhatsApp, phone calls, websites, or more. So, they are able to access care without delay.<\/p>\n\n\n\n<p>A healthcare ecosystem consolidating data on a single platform offers a single source of patient truth that allows patients to: book tests, book a hospital room, order medicines, fix appointments, access their up-to-date medical history, raise an insurance claim, call for an ambulance, or make payments for any medical services using a single app or portal. No matter which hospital or healthcare provider a patient chooses, the experience and navigation on healthcare apps or portals can be standardised (with the help of APIs). This means patients will experience seamless transitions and connected experiences across service providers and channels of interaction.<\/p>\n\n\n\n<p>An increased awareness of healthcare and lifestyle diseases, rise in income, and increased access to healthcare insurance, is all leading to an Indian healthcare market that is predicted to touch <a href=\"https:\/\/home.kpmg\/in\/en\/home\/insights\/2021\/02\/india-healthcare-sector-transformation-in-the-post-covid-19-era.html\" target=\"_blank\" rel=\"noopener\">$372 billion by 2022<\/a>. To keep up with healthcare trends and improve healthcare administration, public and private players must look to immediately automate and streamline healthcare processes in smart, cost-effective ways.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"how-salesforce-can-help\"><span>How Salesforce can help <\/span> <\/h2>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/in\/solutions\/industries\/healthcare\/health-cloud\/\" target=\"_blank\" rel=\"noopener\">Salesforce Health Cloud<\/a> is an industry-specific CRM that can help provider organisations <b>attract<\/b>, <b>serve<\/b>, and <b>engage<\/b> patients seamlessly across their health journeys.<\/p>\n\n\n\n<p><i>Click <a href=\"https:\/\/www.salesforce.com\/products\/health-cloud\/pricing\/\" target=\"_blank\" rel=\"noopener\">here<\/a> to see how you can transform your healthcare organisation and deliver the experiences your patients deserve.<\/i> <span id=\"authorRoot\" path=\"\/content\/blogs\/in\/en\/authors\/\"><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Evolved patient needs and expectations call for automation in healthcare. Learn how technology can drive this transformation.<\/p>\n","protected":false},"author":1,"featured_media":8549,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"6378b877c1f64211a07029173b6a470a","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[555],"sf_content_type":[],"coauthors":[554],"class_list":["post-8550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-digital-transformation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Patient 360: Using Technology to Automate and Revolutionise Healthcare in India - Salesforce<\/title>\n<meta name=\"description\" content=\"Evolved patient needs and expectations call for automation in healthcare. 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