{"id":8591,"date":"2020-12-10T07:28:00","date_gmt":"2023-06-06T07:28:54","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=8591"},"modified":"2023-07-13T00:52:19","modified_gmt":"2023-07-13T00:52:19","slug":"using-technology-across-touchpoints-for-a-digital-first-customer-insurance-journey","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/in\/blog\/using-technology-across-touchpoints-for-a-digital-first-customer-insurance-journey\/","title":{"rendered":"Infographic: Leveraging Technology in Customer Insurance Journeys"},"content":{"rendered":"\n<p>COVID-19 has led to changed perspectives on the importance of insurance. India has witnessed the <a href=\"https:\/\/www.moneycontrol.com\/news\/business\/buying-insurance-during-covid-19-india-second-most-active-in-apac-survey-5424491.html\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">second-largest surge<\/a> in the APAC region in buying insurance during the pandemic. While the situation creates a strong opportunity for insurance companies, they must also study the changing customer journey. With most customers preferring to go digital with their insurance purchase, <a href=\"https:\/\/www.cnbctv18.com\/personal-finance\/facebook-bcg-report-outlines-opportunities-for-insurance-sector-to-leverage-the-increased-digital-and-social-influencer-in-consumer-path-to-purchase-post-covid-19-6514951.htm\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">technology is becoming critical<\/a> to creating a successful customer experience in this sector.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69de9d6ca6e2c&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69de9d6ca6e2c\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/infographic-using-technology-across-touchpoints-for-a-digital-first-customer.jpg?strip=all&#038;quality=95\" alt=\"Using Technology across Touchpoints for a Digital-First Customer Insurance Journey\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p>Alleviating customer anxiety and helping them feel supported will make all the difference in the insurance sector. To do this, insurance companies need to create a customer journey that reflects personalisation, empathy, and context.<\/p>\n\n\n\n<p><i><a href=\"https:\/\/www.salesforce.com\/in\/solutions\/industries\/financial-services\/insurance\/?d=7010M000001y6x7\" target=\"_blank\" rel=\"noopener\">With Salesforce<\/a>, insurance companies can create a seamless, omnichannel customer journey that supports customers 24\/7 in real-time.<\/i><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p> <span id=\"authorRoot\" path=\"\/content\/blogs\/in\/en\/authors\/\"><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>More Indians have been actively looking for health insurance since the pandemic. To help customers study, compare, and buy policies without stepping out, insurance companies must provide a seamless omnichannel experience by leveraging technology.<\/p>\n","protected":false},"author":1,"featured_media":8589,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"842d4465a5f348c9848ba15e7d497f52","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[555],"sf_content_type":[],"coauthors":[554],"class_list":["post-8591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-digital-transformation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Infographic: Leveraging Technology in Customer Insurance Journeys - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/in\/blog\/using-technology-across-touchpoints-for-a-digital-first-customer-insurance-journey\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Infographic: Leveraging Technology in Customer Insurance Journeys\" \/>\n<meta property=\"og:description\" content=\"More Indians have been actively looking for health insurance since the pandemic. 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