{"id":8601,"date":"2023-01-05T07:29:00","date_gmt":"2023-06-06T07:29:05","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=8601"},"modified":"2023-07-12T06:04:41","modified_gmt":"2023-07-12T06:04:41","slug":"prioritise-personalisation-tech-based-customer-experiences","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/in\/blog\/prioritise-personalisation-tech-based-customer-experiences\/","title":{"rendered":"How Personalisation &#038; Tech-Driven Customer Experiences Lead To Success"},"content":{"rendered":"\n<p>The current market environment is impacted by economic stressors and hectic pace of emerging technologies.. The key to business resilience and efficient growth is to build high-value customer relationships through digitisation and the intelligent use of data. Accelerated digitisation that is in sync with evolving customer preferences is at the core of future-focused investments and marketers play a critical role in this process. They use the right tools and technologies to effectively connect brands with customers, and balance personalisation and privacy to enhance the customer experience, optimise costs and increase business productivity.<\/p>\n\n\n\n<p>The 8th <a adhocenable=\"false\" href=\"https:\/\/www.salesforce.com\/in\/resources\/research-reports\/state-of-marketing\/?d=7013y000002ly1OAAQ\" target=\"_blank\" rel=\"noopener\">Salesforce State of Marketing report<\/a> surveyed 6000+ marketing leaders globally, including 240 from India, to identify the role of marketing in driving improved, lasting customer satisfaction. The report revealed the evolving focus areas of marketers and how it is leading them to realign priorities and challenges.<\/p>\n\n\n\n<p>Indian marketing leaders identified their top priorities and challenges that are shaping new, customer-centric marketing trends:<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69d5428bb3078&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69d5428bb3078\" class=\"wp-block-image aligncenter wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/top-priorities.jpg?strip=all&#038;quality=95\" alt=\"Top priorities and challenges for Indian Marketing leaders\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"marketing-trends-that-are-set-to-redefine-customer-experience-in-india\"><span>Marketing trends that are set to re-define customer experience in India <\/span> <\/h2>\n\n\n\n<p>The State of Marketing report highlights that marketers today have better technology and the power of data at their disposal.Therefore, even as companies relook at budgets and fine-tune their tech stacks, marketers are optimistic about their role and the value it provides.<\/p>\n\n\n\n<p>Let\u2019s look at how marketers are evolving in the face of external and internal challenges.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"balancing-personalisation-needs-with-privacy-concerns\"><span>Balancing personalisation needs with privacy concerns <\/span> <\/h3>\n\n\n\n<p> Engaging effectively with customers throughout their journey calls for knowing their needs and motivation behind buying your product or service. You need to collect as much data as possible for ensuring personalisation in your messaging and offering and also post-sales service. But you have to make sure you do so without infringing on their privacy. By striking a balance, you can win both customer attention and trust. To achieve this, marketers leverage tools and technologies that can collate, compile, analyse and present data efficiently, letting organisations create holistic customer profiles and implement personalisation at scale. <\/p>\n\n\n\n<p><i><b>13% of B2B<\/b> and <b>16% of B2C marketing budgets<\/b> in the Asia-Pacific region have been allocated towards <b>data-related tools and technology<\/b>.<\/i> <\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"leveraging-new-ways-of-data-gathering-in-a-cookie-free-future\"><span>Leveraging new ways of data gathering in a cookie-free future <\/span> <\/h3>\n\n\n\n<p>Marketers unanimously acknowledge that data remains at the centre of hyper-personalised customer experiences. An integrated, real-time approach to data is needed throughout the customer journey to drive high-value interactions and create positive customer sentiment.<\/p>\n\n\n\n<p>With a <a href=\"https:\/\/www.salesforce.com\/in\/blog\/2022\/05\/using-cookie-less-first-party-data.html\" target=\"_blank\" rel=\"noopener\">cookie-less future<\/a> looming, marketers are exploring newer ways to get first-party and second-party data with consent. These include using intelligent data tools like <a href=\"https:\/\/www.salesforce.com\/in\/blog\/2022\/11\/what-is-a-cdp.html\" target=\"_blank\" rel=\"noopener\">CDP<\/a> and tactics like <a href=\"https:\/\/www.salesforce.com\/in\/blog\/2022\/08\/location-based-marketing-wth-salesforce-mobile-studio.html\" target=\"_blank\" rel=\"noopener\">location-based marketing<\/a>.<\/p>\n\n\n\n<p class=\"has-text-align-center\"> <img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/riding-high.jpg?strip=all&#038;quality=95\" alt=\"Riding high on technology wave\"> <\/p>\n\n\n\n<p class=\"has-text-align-left\">Apart from delivering an enhanced customer experience, these data-gathering methods significantly impact campaign optimisation and spending efficiency, critical factors in the current business environment. <\/p>\n\n\n\n<h3 class=\"wp-block-heading has-medium-font-size\" id=\"leading-customer-experience-initiatives-to-create-long-term-value\"><span>Leading customer experience initiatives to create long term value <\/span> <\/h3>\n\n\n\n<p>Dedicated customer experience initiatives are only set to grow as marketers look to create that \u2018wow\u2019 factor for high-affinity relationships. <b>92% of marketers said that the marketing function leads customer experience initiatives <\/b>across the business, coordinating efforts across marketing, sales, service, and commerce.<\/p>\n\n\n\n<p>To ensure the success of these initiatives, real-time performance data becomes crucial. <b>79% of respondents said they could analyse marketing performance in real time<\/b>.<\/p>\n\n\n\n<p>However, successful campaigns require data-driven marketing strategies and data management in the face of operational silos remains a hurdle.<\/p>\n\n\n\n<p>As shared in the report, with the average number of data sources set to double from an average of 6 in 2021 to 12 in 2023, marketers might need help to tap into valuable cross-functional data sets.<\/p>\n\n\n\n<p><i>33% of marketers said unifying data was a challenge for their organisation.<\/i> <\/p>\n\n\n\n<p>However, with the help of an integrated, customer-centric CRM like <a href=\"https:\/\/www.salesforce.com\/in\/form\/contact\/contact-marketing-effectiveness-bundle\/\" target=\"_blank\" rel=\"noopener\">Salesforce Marketing Effectiveness Bundle<\/a>, marketers can easily collate data from various sources and manage, store and analyse it effectively to meet the moment for every single customer. <\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"marketing-is-transforming-to-navigate-a-changing-world\"><span>Marketing is transforming to navigate a changing world <\/span> <\/h2>\n\n\n\n<p>Businesses are looking to their CMOs and marketing teams to deliver on consumers\u2019 digital-first expectations, do more with less in the face of economic challenges, and adapt to changing data privacy rules to get ready for a world without cookies. Meanwhile, marketers are optimistic about their roles and the value they can add to an organisation with smart tools and technologies and an in-depth customer understanding.  <span id=\"authorRoot\" path=\"\/content\/blogs\/in\/en\/authors\/\"><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What are the top priorities and challenges for marketers as they juggle personalisation and customer privacy? How do they find ways to do more with less in a challenging business environment?<\/p>\n","protected":false},"author":1,"featured_media":8598,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"2dcc454d71474b0296547593f95356ce","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[642],"sf_content_type":[],"coauthors":[554],"class_list":["post-8601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-customer-journey"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Personalisation &amp; Tech-Driven Customer Experiences Lead To Success - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/in\/blog\/prioritise-personalisation-tech-based-customer-experiences\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Personalisation &amp; Tech-Driven Customer Experiences Lead To Success\" \/>\n<meta property=\"og:description\" content=\"What are the top priorities and challenges for marketers as they juggle personalisation and customer privacy? How do they find ways to do more with less in a challenging business environment?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/in\/blog\/prioritise-personalisation-tech-based-customer-experiences\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-06T07:29:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-12T06:04:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/prioritise-personalisation-tech-based-customer-experiences-main-image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"281\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Salesforce India\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Salesforce India\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/prioritise-personalisation-tech-based-customer-experiences\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/prioritise-personalisation-tech-based-customer-experiences\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/#\/schema\/person\/image\/8070458d6559a5d359525a51587ea7ad\"}],\"headline\":\"How Personalisation &#038; Tech-Driven Customer Experiences Lead To Success\",\"datePublished\":\"2023-06-06T07:29:05+00:00\",\"dateModified\":\"2023-07-12T06:04:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/prioritise-personalisation-tech-based-customer-experiences\/\"},\"wordCount\":701,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/prioritise-personalisation-tech-based-customer-experiences\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/prioritise-personalisation-tech-based-customer-experiences-main-image.png\",\"inLanguage\":\"en-IN\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/in\/blog\/prioritise-personalisation-tech-based-customer-experiences\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/prioritise-personalisation-tech-based-customer-experiences\/\",\"url\":\"https:\/\/www.salesforce.com\/in\/blog\/prioritise-personalisation-tech-based-customer-experiences\/\",\"name\":\"How Personalisation & Tech-Driven Customer Experiences Lead To Success - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/prioritise-personalisation-tech-based-customer-experiences\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/prioritise-personalisation-tech-based-customer-experiences\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/prioritise-personalisation-tech-based-customer-experiences-main-image.png\",\"datePublished\":\"2023-06-06T07:29:05+00:00\",\"dateModified\":\"2023-07-12T06:04:41+00:00\",\"author\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/prioritise-personalisation-tech-based-customer-experiences\/#breadcrumb\"},\"inLanguage\":\"en-IN\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/in\/blog\/prioritise-personalisation-tech-based-customer-experiences\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-IN\",\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/prioritise-personalisation-tech-based-customer-experiences\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/prioritise-personalisation-tech-based-customer-experiences-main-image.png\",\"contentUrl\":\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/prioritise-personalisation-tech-based-customer-experiences-main-image.png\",\"width\":500,\"height\":281,\"caption\":\"Here are Some Powerful Customer Experience Metrics you Should Monitor\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/prioritise-personalisation-tech-based-customer-experiences\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.salesforce.com\/in\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How Personalisation &#038; Tech-Driven Customer Experiences Lead To Success\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/#website\",\"url\":\"https:\/\/www.salesforce.com\/in\/blog\/\",\"name\":\"Salesforce\",\"description\":\"News, tips, and insights from the global cloud leader\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/in\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-IN\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/#\/schema\/person\/image\/8070458d6559a5d359525a51587ea7ad\",\"name\":\"Salesforce India\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-IN\",\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/#\/schema\/person\/image\/6083f57fd43de7791e364de67290cdb6\",\"url\":\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/Salesforce-logo.webp?w=150&h=150&crop=1\",\"contentUrl\":\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/Salesforce-logo.webp?w=150&h=150&crop=1\",\"width\":\"150\",\"height\":\"150\",\"caption\":\"Salesforce India\"},\"url\":\"https:\/\/www.salesforce.com\/in\/blog\/author\/salesforce\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How Personalisation & Tech-Driven Customer Experiences Lead To Success - Salesforce","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/in\/blog\/prioritise-personalisation-tech-based-customer-experiences\/","og_type":"article","og_title":"How Personalisation & Tech-Driven Customer Experiences Lead To Success","og_description":"What are the top priorities and challenges for marketers as they juggle personalisation and customer privacy? How do they find ways to do more with less in a challenging business environment?","og_url":"https:\/\/www.salesforce.com\/in\/blog\/prioritise-personalisation-tech-based-customer-experiences\/","og_site_name":"Salesforce","article_published_time":"2023-06-06T07:29:05+00:00","article_modified_time":"2023-07-12T06:04:41+00:00","og_image":[{"width":500,"height":281,"url":"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/prioritise-personalisation-tech-based-customer-experiences-main-image.png","type":"image\/png"}],"author":"Salesforce India","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Salesforce India","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.salesforce.com\/in\/blog\/prioritise-personalisation-tech-based-customer-experiences\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/in\/blog\/prioritise-personalisation-tech-based-customer-experiences\/"},"author":[{"@id":"https:\/\/www.salesforce.com\/in\/blog\/#\/schema\/person\/image\/8070458d6559a5d359525a51587ea7ad"}],"headline":"How Personalisation &#038; Tech-Driven Customer Experiences Lead To Success","datePublished":"2023-06-06T07:29:05+00:00","dateModified":"2023-07-12T06:04:41+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/in\/blog\/prioritise-personalisation-tech-based-customer-experiences\/"},"wordCount":701,"commentCount":0,"image":{"@id":"https:\/\/www.salesforce.com\/in\/blog\/prioritise-personalisation-tech-based-customer-experiences\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/prioritise-personalisation-tech-based-customer-experiences-main-image.png","inLanguage":"en-IN","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.salesforce.com\/in\/blog\/prioritise-personalisation-tech-based-customer-experiences\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/in\/blog\/prioritise-personalisation-tech-based-customer-experiences\/","url":"https:\/\/www.salesforce.com\/in\/blog\/prioritise-personalisation-tech-based-customer-experiences\/","name":"How Personalisation & Tech-Driven Customer Experiences Lead To Success - Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/in\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/in\/blog\/prioritise-personalisation-tech-based-customer-experiences\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/in\/blog\/prioritise-personalisation-tech-based-customer-experiences\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/prioritise-personalisation-tech-based-customer-experiences-main-image.png","datePublished":"2023-06-06T07:29:05+00:00","dateModified":"2023-07-12T06:04:41+00:00","author":{"@id":"https:\/\/www.salesforce.com\/in\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3"},"breadcrumb":{"@id":"https:\/\/www.salesforce.com\/in\/blog\/prioritise-personalisation-tech-based-customer-experiences\/#breadcrumb"},"inLanguage":"en-IN","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/in\/blog\/prioritise-personalisation-tech-based-customer-experiences\/"]}]},{"@type":"ImageObject","inLanguage":"en-IN","@id":"https:\/\/www.salesforce.com\/in\/blog\/prioritise-personalisation-tech-based-customer-experiences\/#primaryimage","url":"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/prioritise-personalisation-tech-based-customer-experiences-main-image.png","contentUrl":"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/prioritise-personalisation-tech-based-customer-experiences-main-image.png","width":500,"height":281,"caption":"Here are Some Powerful Customer Experience Metrics you Should Monitor"},{"@type":"BreadcrumbList","@id":"https:\/\/www.salesforce.com\/in\/blog\/prioritise-personalisation-tech-based-customer-experiences\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.salesforce.com\/in\/blog\/"},{"@type":"ListItem","position":2,"name":"How Personalisation &#038; Tech-Driven Customer Experiences Lead To Success"}]},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/in\/blog\/#website","url":"https:\/\/www.salesforce.com\/in\/blog\/","name":"Salesforce","description":"News, tips, and insights from the global cloud leader","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/in\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-IN"},{"@type":"Person","@id":"https:\/\/www.salesforce.com\/in\/blog\/#\/schema\/person\/image\/8070458d6559a5d359525a51587ea7ad","name":"Salesforce India","image":{"@type":"ImageObject","inLanguage":"en-IN","@id":"https:\/\/www.salesforce.com\/in\/blog\/#\/schema\/person\/image\/6083f57fd43de7791e364de67290cdb6","url":"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/Salesforce-logo.webp?w=150&h=150&crop=1","contentUrl":"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/Salesforce-logo.webp?w=150&h=150&crop=1","width":"150","height":"150","caption":"Salesforce India"},"url":"https:\/\/www.salesforce.com\/in\/blog\/author\/salesforce\/"}]}},"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/prioritise-personalisation-tech-based-customer-experiences-main-image.png","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/in\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/posts\/8601","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/comments?post=8601"}],"version-history":[{"count":5,"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/posts\/8601\/revisions"}],"predecessor-version":[{"id":10433,"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/posts\/8601\/revisions\/10433"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/media\/8598"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/media?parent=8601"}],"wp:term":[{"taxonomy":"sf_topic","embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/sf_topic?post=8601"},{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/sf_content_type?post=8601"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/coauthors?post=8601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}