{"id":8621,"date":"2021-04-13T07:29:00","date_gmt":"2023-06-06T07:29:24","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=8621"},"modified":"2023-07-05T09:44:11","modified_gmt":"2023-07-05T09:44:11","slug":"how-idfc-asset-management-uses-technology-to-enable-seamless-customer-experiences","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/in\/blog\/how-idfc-asset-management-uses-technology-to-enable-seamless-customer-experiences\/","title":{"rendered":"How IDFC Asset Management Uses Tech to Enable Seamless Customer Experiences"},"content":{"rendered":"\n<p>Online customer engagements have seen a rise in the recent past. Digital-first customers demand great experiences and meaningful conversations. However, brands often find it tough to stand out from the noise that surrounds online channels.<\/p>\n\n\n\n<p>So, how can businesses think digital-first to succeed in the new age? Can Chief Marketing Officers (CMOs) efficiently plan communication in a hyper-personalised manner for each customer? Shwetal Kothari, Vice President of Marketing, IDFC Asset Management Company Limited (IDFC AMC) shares her take on the CMO\u2019s changing role and the need for context in every interaction.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69dfbb04ee1c4&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69dfbb04ee1c4\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/shwetal-kothari.jpg?strip=all&#038;quality=95\" alt=\"Shwetal Kothari\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"how-are-customers-engaging-with-brands-today-and-what-does-this-mean-for-the-new-age-cmo\"><span>How are customers engaging with brands today, and what does this mean for the new-age CMO? <\/span> <\/h2>\n\n\n\n<p><b>Kothari<\/b>: Brands all over the world have taken digital to an all-new level over the last few months. We are seeing consumers across age groups adapting to new digital behaviours. They want to imbibe these as a part of their day-to-day lives. So, businesses must think Digital First\u2014in every sense.<\/p>\n\n\n\n<p>Going forward, every customer interface will be digital-first. This is where the marketer\u2019s role becomes extremely critical. We are the business drivers of this transformation. CMOs must proactively identify the needs of customers in such times and fulfil them through our communication and content. As CMOs, we must unlearn our past experiences, and adapt to the new digital age and changes in customer behaviours. While content is King, context is the Queen. You must sound relevant as a brand. Your communication must make a difference.<\/p>\n\n\n\n<p>Today, the key to building long-lasting relationships with customers lies in having meaningful conversations with them. There is a barrage of information out there, being thrown at the customer. You need to break through that noise and clutter to truly engage them and win their loyalty. And I feel you can do that with <b>hyper-personalisation<\/b>, where your meaningful content can make a difference in the customer\u2019s life on a day-to-day basis.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"how-does-idfc-asset-management-engage-with-customers-from-a-hyper-personalised-perspective\"><span>How does IDFC Asset Management engage with customers from a hyper-personalised perspective? <\/span> <\/h2>\n\n\n\n<p><b>Kothari<\/b>: At IDFC Asset Management, technology plays a lead role\u2014not just for our external customers who invest with us, but also our internal customers &#8211; our partners &#8211; who look after our customers\u2019 financial planning and wealth management. Our initiatives centre around data-based interactions that can enable sales process improvements and new cross-sell strategies.<\/p>\n\n\n\n<p>Let me give you the instance of monthly cross-sell and upsell campaigns for our existing investors. The traditional approach relies on the use of just the customer\u2019s portfolio holdings to make product recommendations. This can be a hit-or-miss approach. In our case, we use data analytics models to understand industry behaviour, market trends, and the investor\u2019s past purchase behaviour. This provides predictive analysis about what a customer is most likely to buy. Or what the next best action for this customer could be, even if that means this investor should continue with their current investment products and not buy from you.<\/p>\n\n\n\n<p>In many cases, such capabilities save you from providing irrelevant advice and allow you to truly think about what the customer\u2019s actual need is \u2013 not just what you want to push to them. The power of data and hyper-personalisation come into play here. You are able to interact with your customer using timely advice, with the right kind of information.<\/p>\n\n\n\n<p>Another example is how we create a smooth transaction experience for our customers. <a href=\"https:\/\/www.salesforce.com\/in\/customer-success-stories\/idfc-asset-management-company-limited\/\" target=\"_blank\" rel=\"noopener\">Use of the Salesforce platform and personalised journeys<\/a> created on the platform ensure that customers coming to our website have an uninterrupted experience\u2014they don\u2019t need to fill in data already available with us. We minimise customer inputs and lead them through a quick transaction process.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"could-you-share-more-details-on-the-success-you-have-seen-and-how-you-use-technology-to-engage-with-your-customers\"><span>Could you share more details on the success you have seen? And how you use technology to engage with your customers? <\/span> <\/h2>\n\n\n\n<p><b>Kothari<\/b>: It is important that you reach out to your customer with the same message across different touchpoints. And these messages must come across as more of a soft nudge than a hard sell. At IDFC Asset Management, we do not want to come across as a brand that is trying to sell its products to the customer; we want to be their partners on their wealth creation journey. Through our communication with them, we want our customers to understand the long-term benefits of whatever we recommend.<\/p>\n\n\n\n<p>For consistent, omnichannel communication, we use <a href=\"https:\/\/www.salesforce.com\/in\/products\/marketing-cloud\/digital-advertising\/\" target=\"_blank\" rel=\"noopener\">Salesforce Advertising Studio<\/a>. Our most recent campaign using Advertising Studio has been for our customers whose Systematic Investment Plans have expired with us. We have been able to create a unified customer journey, orchestrating the entire experience\u2014right from the time we send e-mails and SMS, all the way to targeted ads on social media.<\/p>\n\n\n\n<p>The fact that we are sending out uniform and personalised, contextualised messaging has actually resulted in an <b>overall improvement in open and click rates<\/b>. We also saw a <b>significant reduction in the overall unsubscribe rates<\/b>.<\/p>\n\n\n\n<p>Using <a href=\"https:\/\/www.salesforce.com\/in\/products\/marketing-cloud\/overview\/\" target=\"_blank\" rel=\"noopener\">Salesforce Marketing Cloud\u2019s<\/a> analytics, we have also been able to analyse the performance of these campaigns. This has enabled us to make our communication more targeted and meaningful. As a result, we have witnessed an <b>increase in our sales by up to 3x<\/b>. Our story is one example of what is possible when technology meets marketing.<\/p>\n\n\n\n<p>As CMOs tune their marketing efforts to enhance customer experience, contribute more strategically to business revenue, and think digital first, choosing the right technology will be critical. Real-time insights, accurate predictions, omnichannel data analysis, and integrated sales and marketing goals will be every CMOs must-have(s).<\/p>\n\n\n\n<p><em>Find out how the role of the CMO is evolving in these new times and how data-driven technology solutions can help you to create winning customer engagements and superlative experiences that will set you up for growth.<\/em><\/p>\n\n\n\n<p><em>Download our e-book <a href=\"https:\/\/www.salesforce.com\/in\/form\/pdf\/marketers-playbook-for-success-in-post-covid-world\/?d=7013y000002ECAIAA4&amp;nc=7013y000002ECADAA4\" target=\"_blank\" rel=\"noopener\">\u2018The Marketer\u2019s Playbook for Success in a Post-Covid World.\u2019<\/a><\/em><\/p>\n\n\n\n<p> <span id=\"authorRoot\" path=\"\/content\/blogs\/in\/en\/authors\/\"><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IDFC Asset Management\u2019s VP of Marketing, Shweta Kothari talks about how CMOs must think digital-first to drive hyperpersonalisation. Read on to learn how IDFC too stays customer-centric.<\/p>\n","protected":false},"author":1,"featured_media":8619,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"6ac67aa348014361af9cd4e272229b65","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[551,585],"sf_content_type":[],"coauthors":[586],"class_list":["post-8621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-customer-engagement","sf_topic-trailblazer-story"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How IDFC Asset Management Uses Tech to Enable Seamless Customer Experiences - Salesforce<\/title>\n<meta name=\"description\" content=\"IDFC Asset Management\u2019s VP of Marketing, Shweta Kothari talks about how CMOs must think digital-first to drive hyperpersonalisation. Read on to learn how IDFC too stays customer-centric.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/in\/blog\/how-idfc-asset-management-uses-technology-to-enable-seamless-customer-experiences\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How IDFC Asset Management Uses Tech to Enable Seamless Customer Experiences\" \/>\n<meta property=\"og:description\" content=\"IDFC Asset Management\u2019s VP of Marketing, Shweta Kothari talks about how CMOs must think digital-first to drive hyperpersonalisation. Read on to learn how IDFC too stays customer-centric.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/in\/blog\/how-idfc-asset-management-uses-technology-to-enable-seamless-customer-experiences\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-06T07:29:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-05T09:44:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/how-idfc-asset-management-uses-technology-to-enable-seamless-customer-experiences.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"281\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kritika Srinivasan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kritika Srinivasan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/how-idfc-asset-management-uses-technology-to-enable-seamless-customer-experiences\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/how-idfc-asset-management-uses-technology-to-enable-seamless-customer-experiences\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/#\/schema\/person\/image\/e8b7850f14370eb2f109da9baaa1d845\"}],\"headline\":\"How IDFC Asset Management Uses Tech to Enable Seamless Customer Experiences\",\"datePublished\":\"2023-06-06T07:29:24+00:00\",\"dateModified\":\"2023-07-05T09:44:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/how-idfc-asset-management-uses-technology-to-enable-seamless-customer-experiences\/\"},\"wordCount\":977,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/how-idfc-asset-management-uses-technology-to-enable-seamless-customer-experiences\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/how-idfc-asset-management-uses-technology-to-enable-seamless-customer-experiences.jpg\",\"inLanguage\":\"en-IN\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/in\/blog\/how-idfc-asset-management-uses-technology-to-enable-seamless-customer-experiences\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/how-idfc-asset-management-uses-technology-to-enable-seamless-customer-experiences\/\",\"url\":\"https:\/\/www.salesforce.com\/in\/blog\/how-idfc-asset-management-uses-technology-to-enable-seamless-customer-experiences\/\",\"name\":\"How IDFC Asset Management Uses Tech to Enable Seamless Customer Experiences - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/how-idfc-asset-management-uses-technology-to-enable-seamless-customer-experiences\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/how-idfc-asset-management-uses-technology-to-enable-seamless-customer-experiences\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/how-idfc-asset-management-uses-technology-to-enable-seamless-customer-experiences.jpg\",\"datePublished\":\"2023-06-06T07:29:24+00:00\",\"dateModified\":\"2023-07-05T09:44:11+00:00\",\"author\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3\"},\"description\":\"IDFC Asset Management\u2019s VP of Marketing, Shweta Kothari talks about how CMOs must think digital-first to drive hyperpersonalisation. Read on to learn how IDFC too stays customer-centric.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/how-idfc-asset-management-uses-technology-to-enable-seamless-customer-experiences\/#breadcrumb\"},\"inLanguage\":\"en-IN\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/in\/blog\/how-idfc-asset-management-uses-technology-to-enable-seamless-customer-experiences\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-IN\",\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/how-idfc-asset-management-uses-technology-to-enable-seamless-customer-experiences\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/how-idfc-asset-management-uses-technology-to-enable-seamless-customer-experiences.jpg\",\"contentUrl\":\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/how-idfc-asset-management-uses-technology-to-enable-seamless-customer-experiences.jpg\",\"width\":500,\"height\":281,\"caption\":\"How IDFC Asset Management Uses Technology to Enable Seamless Customer Experiences\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/how-idfc-asset-management-uses-technology-to-enable-seamless-customer-experiences\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.salesforce.com\/in\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How IDFC Asset Management Uses Tech to Enable Seamless Customer Experiences\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/#website\",\"url\":\"https:\/\/www.salesforce.com\/in\/blog\/\",\"name\":\"Salesforce\",\"description\":\"News, tips, and insights from the global cloud leader\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/in\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-IN\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/#\/schema\/person\/image\/e8b7850f14370eb2f109da9baaa1d845\",\"name\":\"Kritika Srinivasan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-IN\",\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/#\/schema\/person\/image\/5bb7c83fc38ad2bb1835adb430588bb3\",\"url\":\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/kritika-srinivasan.jpg?w=150&h=150&crop=1\",\"contentUrl\":\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/kritika-srinivasan.jpg?w=150&h=150&crop=1\",\"width\":\"150\",\"height\":\"150\",\"caption\":\"Kritika Srinivasan\"},\"description\":\"Kritika leads Customer Marketing in India and also manages the Salesforce India blog. As Customer Marketer, Kritika works with key customers to bring their stories of innovation and digital transformation to life across forums. She also partners with internal and external stakeholders to create meaningful and valuable content for the India blog.\",\"url\":\"https:\/\/www.salesforce.com\/in\/blog\/author\/kritika-srinivasan\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How IDFC Asset Management Uses Tech to Enable Seamless Customer Experiences - Salesforce","description":"IDFC Asset Management\u2019s VP of Marketing, Shweta Kothari talks about how CMOs must think digital-first to drive hyperpersonalisation. Read on to learn how IDFC too stays customer-centric.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/in\/blog\/how-idfc-asset-management-uses-technology-to-enable-seamless-customer-experiences\/","og_type":"article","og_title":"How IDFC Asset Management Uses Tech to Enable Seamless Customer Experiences","og_description":"IDFC Asset Management\u2019s VP of Marketing, Shweta Kothari talks about how CMOs must think digital-first to drive hyperpersonalisation. Read on to learn how IDFC too stays customer-centric.","og_url":"https:\/\/www.salesforce.com\/in\/blog\/how-idfc-asset-management-uses-technology-to-enable-seamless-customer-experiences\/","og_site_name":"Salesforce","article_published_time":"2023-06-06T07:29:24+00:00","article_modified_time":"2023-07-05T09:44:11+00:00","og_image":[{"width":500,"height":281,"url":"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/how-idfc-asset-management-uses-technology-to-enable-seamless-customer-experiences.jpg","type":"image\/jpeg"}],"author":"Kritika Srinivasan","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Kritika Srinivasan","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.salesforce.com\/in\/blog\/how-idfc-asset-management-uses-technology-to-enable-seamless-customer-experiences\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/in\/blog\/how-idfc-asset-management-uses-technology-to-enable-seamless-customer-experiences\/"},"author":[{"@id":"https:\/\/www.salesforce.com\/in\/blog\/#\/schema\/person\/image\/e8b7850f14370eb2f109da9baaa1d845"}],"headline":"How IDFC Asset Management Uses Tech to Enable Seamless Customer Experiences","datePublished":"2023-06-06T07:29:24+00:00","dateModified":"2023-07-05T09:44:11+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/in\/blog\/how-idfc-asset-management-uses-technology-to-enable-seamless-customer-experiences\/"},"wordCount":977,"commentCount":0,"image":{"@id":"https:\/\/www.salesforce.com\/in\/blog\/how-idfc-asset-management-uses-technology-to-enable-seamless-customer-experiences\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/how-idfc-asset-management-uses-technology-to-enable-seamless-customer-experiences.jpg","inLanguage":"en-IN","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.salesforce.com\/in\/blog\/how-idfc-asset-management-uses-technology-to-enable-seamless-customer-experiences\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/in\/blog\/how-idfc-asset-management-uses-technology-to-enable-seamless-customer-experiences\/","url":"https:\/\/www.salesforce.com\/in\/blog\/how-idfc-asset-management-uses-technology-to-enable-seamless-customer-experiences\/","name":"How IDFC Asset Management Uses Tech to Enable Seamless Customer Experiences - Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/in\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/in\/blog\/how-idfc-asset-management-uses-technology-to-enable-seamless-customer-experiences\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/in\/blog\/how-idfc-asset-management-uses-technology-to-enable-seamless-customer-experiences\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/how-idfc-asset-management-uses-technology-to-enable-seamless-customer-experiences.jpg","datePublished":"2023-06-06T07:29:24+00:00","dateModified":"2023-07-05T09:44:11+00:00","author":{"@id":"https:\/\/www.salesforce.com\/in\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3"},"description":"IDFC Asset Management\u2019s VP of Marketing, Shweta Kothari talks about how CMOs must think digital-first to drive hyperpersonalisation. Read on to learn how IDFC too stays customer-centric.","breadcrumb":{"@id":"https:\/\/www.salesforce.com\/in\/blog\/how-idfc-asset-management-uses-technology-to-enable-seamless-customer-experiences\/#breadcrumb"},"inLanguage":"en-IN","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/in\/blog\/how-idfc-asset-management-uses-technology-to-enable-seamless-customer-experiences\/"]}]},{"@type":"ImageObject","inLanguage":"en-IN","@id":"https:\/\/www.salesforce.com\/in\/blog\/how-idfc-asset-management-uses-technology-to-enable-seamless-customer-experiences\/#primaryimage","url":"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/how-idfc-asset-management-uses-technology-to-enable-seamless-customer-experiences.jpg","contentUrl":"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/how-idfc-asset-management-uses-technology-to-enable-seamless-customer-experiences.jpg","width":500,"height":281,"caption":"How IDFC Asset Management Uses Technology to Enable Seamless Customer Experiences"},{"@type":"BreadcrumbList","@id":"https:\/\/www.salesforce.com\/in\/blog\/how-idfc-asset-management-uses-technology-to-enable-seamless-customer-experiences\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.salesforce.com\/in\/blog\/"},{"@type":"ListItem","position":2,"name":"How IDFC Asset Management Uses Tech to Enable Seamless Customer Experiences"}]},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/in\/blog\/#website","url":"https:\/\/www.salesforce.com\/in\/blog\/","name":"Salesforce","description":"News, tips, and insights from the global cloud leader","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/in\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-IN"},{"@type":"Person","@id":"https:\/\/www.salesforce.com\/in\/blog\/#\/schema\/person\/image\/e8b7850f14370eb2f109da9baaa1d845","name":"Kritika Srinivasan","image":{"@type":"ImageObject","inLanguage":"en-IN","@id":"https:\/\/www.salesforce.com\/in\/blog\/#\/schema\/person\/image\/5bb7c83fc38ad2bb1835adb430588bb3","url":"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/kritika-srinivasan.jpg?w=150&h=150&crop=1","contentUrl":"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/kritika-srinivasan.jpg?w=150&h=150&crop=1","width":"150","height":"150","caption":"Kritika Srinivasan"},"description":"Kritika leads Customer Marketing in India and also manages the Salesforce India blog. As Customer Marketer, Kritika works with key customers to bring their stories of innovation and digital transformation to life across forums. She also partners with internal and external stakeholders to create meaningful and valuable content for the India blog.","url":"https:\/\/www.salesforce.com\/in\/blog\/author\/kritika-srinivasan\/"}]}},"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/how-idfc-asset-management-uses-technology-to-enable-seamless-customer-experiences.jpg","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/in\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/posts\/8621","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/comments?post=8621"}],"version-history":[{"count":3,"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/posts\/8621\/revisions"}],"predecessor-version":[{"id":10273,"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/posts\/8621\/revisions\/10273"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/media\/8619"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/media?parent=8621"}],"wp:term":[{"taxonomy":"sf_topic","embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/sf_topic?post=8621"},{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/sf_content_type?post=8621"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/coauthors?post=8621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}