{"id":8657,"date":"2021-04-07T07:29:00","date_gmt":"2023-06-06T07:29:54","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=8657"},"modified":"2023-09-01T01:19:29","modified_gmt":"2023-09-01T01:19:29","slug":"infographic-hyper-personalisation-a-game-changer-for-financial-services-in-india","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/in\/blog\/infographic-hyper-personalisation-a-game-changer-for-financial-services-in-india\/","title":{"rendered":"Infographic: Hyper-Personalisation As A Game-Changer In Financial Services"},"content":{"rendered":"\n<p>The standards of customer experience are being re-defined and re-established by the likes of Amazon and Google. These digital players have their finger on the pulse of the customer, enabling them to deliver tailored recommendations and superior customer experiences. The result is a radical shift in customer expectations across the board. Hyper-personalised experiences are the new mantra; and many digital disruptors in the financial services space are already leveraging technology to deliver to these expectations. It\u2019s time now for traditional players to up their game!<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69df4ef8950f2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69df4ef8950f2\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/infographic-hyper-personalisation-as-a-game-changer-in-financial-services-final.jpg?strip=all&#038;quality=95\" alt=\"Infographic: Hyper-personalisation as a Game-Changer in Financial Services\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p> <a href=\"https:\/\/www.salesforce.com\/in\/form\/pdf\/fins-hyper-personalisation-ebook\/?d=7013y000002QhuMAAS&amp;nc=7013y000002QhuHAAS\" target=\"_blank\" title=\"Infographic: Hyper-personalisation as a Game-Changer in Financial Services\" rel=\"noopener\">  <\/a> <\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/in\/solutions\/industries\/financial-services\/overview\/\" target=\"_blank\" rel=\"noopener\">Salesforce\u2019s hyper-personalised solutions portfolio<\/a>has enabled several leading financial services companies to differentiate their digital engagements, rise above competitors, win over customers, and generate higher sales.<\/p>\n\n\n\n<p><i>To find out more, download our e-book &#8211;<a href=\"https:\/\/www.salesforce.com\/in\/form\/pdf\/fins-hyper-personalisation-ebook\/?d=7013y000002QhuMAAS&amp;nc=7013y000002QhuHAAS\" target=\"_blank\" rel=\"noopener\"><b>Hyper-personalisation: A Game Changer for Financial Services in India.<\/b><\/a><\/i><\/p>\n\n\n\n<p> <span id=\"authorRoot\" path=\"\/content\/blogs\/in\/en\/authors\/\"><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Read on to know how digital tools can help Indian finance firms compete with tech giants like Google and Amazon that are providing hyperpersonalised financial services.<\/p>\n","protected":false},"author":1,"featured_media":8655,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"1564ebd399ec4bb2a3a9bdcce0684afb","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[551,789],"sf_content_type":[],"coauthors":[554],"class_list":["post-8657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-customer-engagement","sf_topic-financial-services"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Infographic: Hyper-Personalisation As A Game-Changer In Financial Services - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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