{"id":8696,"date":"2022-07-28T07:30:00","date_gmt":"2023-06-06T07:30:46","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=8696"},"modified":"2023-06-27T08:52:04","modified_gmt":"2023-06-27T08:52:04","slug":"net-zero-in-marketing-efforts","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/in\/blog\/net-zero-in-marketing-efforts\/","title":{"rendered":"Are your Marketing Efforts as Green as the Rest of Your Business?"},"content":{"rendered":"\n<p>As sustainability becomes a prominent topic of conversation everywhere \u2013 from board rooms to social media \u2013 many companies are striving to make the green switch.Marketing and comms teams play an important role in driving the sustainability narrative throughout your ecosystem. They can take your values and messaging around sustainability to market in creative and authentic ways through well-crafted communication campaigns.<\/p>\n\n\n\n<p>But traditionally, marketing relies heavily on prints and events that may not always be environment-friendly. If they lead the sustainability drive from the front,it is imperative marketers too follow sustainable practices. How can theysteer clear of greenwashing, and relook at their own processes and activities to align these with the company\u2019s sustainability goals?<\/p>\n\n\n\n<p> <a href=\"https:\/\/www.salesforce.com\/in\/products\/net-zero-cloud\/overview\/\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/net-zero-in-marketing-efforts-infographic.png?strip=all&#038;quality=95\" alt=\"Aligning marketing and sustainability goals\"> <\/a><\/p>\n\n\n\n<p><a href=\"\/in\/blog\/assets\/infographics\/net-zero-in-marketing-efforts.html\" target=\"_blank\" rel=\"noopener\">For details on this infographic, please click here.<\/a> <\/p>\n\n\n\n<p>As consumers and other stakeholders become more socially conscious and environmentally aware, businesses need to become cognisant of their impact on the environment and the communities in which they operate. Net Zero Cloud gives companies a holistic view of their carbon footprint across Scope 1, 2, and 3 emissions so that decision-makers can formulate a climate-action plan based on a single source of truth.<\/p>\n\n\n\n<p>Drawing from these insights, marketers can take action and create inspiring campaigns to prove their sustainability commitment and affect behavioural change across the business ecosystem.<\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">On the journey to Net Zero?<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Watch\u00a0<a href=\"https:\/\/www.salesforce.com\/in\/form\/demo\/net-zero-cloud-demo\/?d=7013y000000ZsrEAAS\" target=\"_blank\" rel=\"noreferrer noopener\">this demo<\/a>\u00a0to know more about Net Zero Cloud.<\/p>\n\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Carbon responsible leads to carbon neutrality. Read our blog to find out how marketing teams can contribute to the green switch<\/p>\n","protected":false},"author":1,"featured_media":8694,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"514d285b12694dab8d8cf0569960daa5","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[568],"sf_content_type":[],"coauthors":[554],"class_list":["post-8696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-business-as-a-platform-for-change"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Are your Marketing Efforts as Green as the Rest of Your Business? - Salesforce<\/title>\n<meta name=\"description\" content=\"Carbon responsible leads to carbon neutrality. Read our blog to find out how marketing teams can contribute to the green switch.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/in\/blog\/net-zero-in-marketing-efforts\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Are your Marketing Efforts as Green as the Rest of Your Business?\" \/>\n<meta property=\"og:description\" content=\"Carbon responsible leads to carbon neutrality. 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