{"id":8702,"date":"2021-05-06T07:30:00","date_gmt":"2023-06-06T07:30:53","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=8702"},"modified":"2023-06-16T01:18:25","modified_gmt":"2023-06-16T01:18:25","slug":"why-startups-should-be-hyper-automating-to-address-their-business-needs","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/in\/blog\/why-startups-should-be-hyper-automating-to-address-their-business-needs\/","title":{"rendered":"Why Startups Should be Automating to Address Their Business Needs"},"content":{"rendered":"\n

India\u2019s startup ecosystem is the third-largest<\/a> in the world in terms of the number of tech startups. Almost every day, a new startup emerges in India, but 90% do not cross the 5-year mark<\/a>. To beat the competition and thrive, startups need to invest in the right technology \u2013 one that helps them to create a market for their products, stay customer-obsessed, and make the right business decisions at the right time.<\/p>\n\n\n\n

Take marketing, for example. For a boot-strapped startup, there is probably one marketing resource who does everything – from sending out emails to prospective clients, to following up on prospects who have shown interest. Not to mention creating marketing content that must be periodically published on the blog, website, and social media handles.<\/p>\n\n\n\n

Now, what if some of these processes were to be automated without the need for heavy time or capital investment? What if the marketer could harness the power of business process automation<\/a> and focus on tasks that deserve their attention the most?<\/p>\n\n\n\n

The age of hyperautomation: How can it help startups rise above their challenges?<\/h2>\n\n\n\n

Hyperautomation can be the backbone for startups looking to ride the digital wave. Gartner<\/a> rated hyperautomation as the #1 tech trend of 2020, and rightly so, as hyperautomation has become the next frontier for Industry 4.0<\/a>.<\/p>\n\n\n\n

Hyperautomation goes beyond the automation of manual tasks. A mix of technologies like Artificial Intelligence (AI) and Machine Learning (ML), hyperautomation lends sophistication and efficiency to the way business processes transform digitally. AI\u2019s data processing and analytical capabilities enable data-driven decision-making. And ML ensures continuous improvement of business processes. <\/p>\n\n\n\n

Here\u2019s how <\/a>business automation<\/a> can help startups gear up for success:<\/h2>\n\n\n\n

1. Discover insights for data-based decision-making <\/strong><\/p>\n\n\n\n

Startups are inherently agile, selling innovative products that solve very specific customer problems, or introducing a new service in a previously lagging market. Those startups that navigate changing customer needs succeed. But when startup leaders are struck with analysis-paralysis, they skip or delay decisions that could make or break their chances of survival. 

Leaning on AI to analyse massive datasets and extract actionable insights can help a startup balance analysis with action. While the leadership can continue to brainstorm, hyperautomation will streamline decision-making for the team members, so there is never a period of a business lull on account of indecisiveness. 

For example, with readily available insights on customer profiles, targeted and personalised marketing campaigns<\/a> can quickly be deployed at scale. Similarly, if the inside sales rep at a startup has easy access to a list of leads that are most likely to convert, they can dive right into it, saving time and maximising the ability to win deals<\/a>.

Customer service is no different. With hyperautomation, AI-enabled chatbots<\/a> can service most of your customer\u2019s top, routine issues and enable a smooth handoff to an agent only for more complex requests. And with Salesforce Einstein, building such customised bots is a matter of clicks, not code<\/a>.

2. Predict outcomes and optimise investments   <\/strong><\/p>\n\n\n\n

With hyperautomation, startups can leverage predictive analysis to make data-backed sales forecasts and measure the anticipated impact of their marketing efforts. Dollars can then be invested in activities with the highest ROI. For instance, when a startup adopts hyperautomation driven by Salesforce Einstein<\/a>: <\/p>\n\n\n\n