{"id":8767,"date":"2021-05-13T07:32:00","date_gmt":"2023-06-06T07:32:00","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=8767"},"modified":"2023-06-16T02:34:14","modified_gmt":"2023-06-16T02:34:14","slug":"debunking-the-top-3-myths-around-the-use-of-ai-in-small-businesses","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/in\/blog\/debunking-the-top-3-myths-around-the-use-of-ai-in-small-businesses\/","title":{"rendered":"Debunking the Top 3 Myths Around the Use of AI in Small Businesses"},"content":{"rendered":"\n<p>Recognised as the drivers of the Indian economy, SMBs contribute about <a href=\"https:\/\/www.livemint.com\/news\/india\/msmes-the-growth-engines-of-the-indian-economy-11597923225239.html\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">30% of the country\u2019s GDP<\/a> and employ around 110 million people. When the pandemic struck, the sector keenly felt the economic impact of disrupted supply chains, loss of man-hours, reduced customer spending, and an overall liquidity crunch. But <a href=\"https:\/\/www.thehindubusinessline.com\/money-and-banking\/covid-19-impact-small-businesses-optimistic-of-recovery-finds-amex-india-survey\/article32670456.ece\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">the sector\u2019s future outlook is rather optimistic<\/a>, and business owners are preparing to adopt a two-pronged strategy:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li> <span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">In the short-term &#8211; overcome the immediate concerns of reduced demand and revenue.<\/span> <\/li>\n\n\n\n<li> <span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">In the long term \u2013 build business resilience and agility to thrive in an uncertain future.<\/span> <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"ai-as-a-business-imperative\"><span>AI as a business imperative <\/span> <\/h2>\n\n\n\n<p>SMB leaders are <a href=\"https:\/\/economictimes.indiatimes.com\/small-biz\/sme-sector\/smbs-banking-on-digital-transformation-to-rebound-from-covid-impact-hp-study\/articleshow\/78034858.cms?from=mdr\" target=\"_blank\" rel=\"noopener\">actively looking to adopt technology<\/a> that strengthens their strategy. And Artificial Intelligence (AI) is a sine qua non in this regard. Here\u2019s why:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li> <span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Many enterprises are already adopting it. In fact, <\/span><a style=\"font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em; background-color: rgb(255, 255, 255);\" href=\"https:\/\/www.pwc.in\/assets\/pdfs\/data-and-analytics\/ai-an-opportunity-amidst-a-crisis.pdf\" target=\"_blank\" rel=\"noopener\">more Indian enterprises are considering AI adoption<\/a><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\"> (24%) compared to the global average (15%). So, AI is now a business imperative for all companies \u2013 including SMBs \u2013 that plan to stay relevant and competitive.<\/span> <\/li>\n\n\n\n<li> <span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">SMBs themselves are looking to <\/span><a style=\"font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em; background-color: rgb(255, 255, 255);\" href=\"https:\/\/www.salesforce.com\/content\/dam\/web\/en_ie\/www\/PDF\/small-business-trends-report-4th-edition.pdf\" target=\"_blank\" rel=\"noopener\">digitise customer interactions, workflows, and internal communications<\/a><span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">, and also to optimise teams as considerations for the future of business in a new normal.<\/span> <\/li>\n<\/ol>\n\n\n\n<p>While <a href=\"https:\/\/economictimes.indiatimes.com\/small-biz\/sme-sector\/73-of-smbs-believe-business-is-ready-for-ai-study\/articleshow\/69367327.cms\" target=\"_blank\" rel=\"noopener\">most<\/a> SMB leaders don\u2019t dispute the benefits of AI, many cite lack of knowledge, investment, and guidance as the top challenges in AI adoption. Their hesitation to adopt AI is increased due to the myths surrounding its use in small businesses.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"popular-myths-around-the-use-of-ai-in-smbs-debunked\"><span>Popular myths around the use of AI in SMBs: Debunked <\/span> <\/h2>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e1fdd1331c5&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e1fdd1331c5\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/debunking-the-top-3-myths-around-the-use-of-AI-in-small-businesses-banner-1.jpg?strip=all&#038;quality=95\" alt=\"AI is for the big businesses\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><i><b>Reality<\/b>:<\/i> AI solutions can offer significant process improvements for all businesses, irrespective of size. In fact, since SMBs operate with limited budgets and talent, AI tools can augment their efforts with quick and automated actionable insights, forecasts, and next-step recommendations. For instance, while SMBs are eager to revive revenues, high-performing sales professionals with a proven record of bringing closed deals home are quite expensive to hire. Instead, <a href=\"https:\/\/www.salesforce.com\/in\/form\/demo\/sales-cloud-einstein\/\" target=\"_blank\" rel=\"noopener\">Sales Cloud Einstein<\/a>, Salesforce\u2019s AI assistant for sales teams, brings out the star performer in your sales reps by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li> <span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Automatically prioritising the leads most likely to convert and close, boosting the win rate.<\/span> <\/li>\n\n\n\n<li> <span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Triggering alerts around any key changes to customer accounts that signal a buying opportunity.<\/span> <\/li>\n\n\n\n<li> <span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Uncovering pipeline trends to predict sales forecasts so reps can exceed their quota.<\/span> <\/li>\n\n\n\n<li> <span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Automating data capture to maximise reps\u2019 \u2018selling time\u2019.<\/span> <\/li>\n<\/ul>\n\n\n\n<p>With Sales Cloud Einstein, SMBs can optimise the performance of their small teams and enable their sales reps to sell smarter and faster.<\/p>\n\n\n\n<p><i><b>Also Read:<\/b> <a href=\"https:\/\/www.salesforce.com\/in\/blog\/2020\/10\/from-push-to-personalisation-how-ai-is-transforming-sales.html\" target=\"_blank\" rel=\"noopener\">From Push to Personalisation: How AI is Transforming Sales<\/a><\/i><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e1fdd134671&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e1fdd134671\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/debunking-the-top-3-myths-around-the-use-of-AI-in-small-businesses-banner-2.jpg?strip=all&#038;quality=95\" alt=\"AI solutions require deep pockets\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><i><b>Reality<\/b>: <\/i>Implementing AI solutions is an investment, not an expenditure. The key lies in identifying the most viable AI use cases and compelling metrics to measure the impact.<\/p>\n\n\n\n<p>For instance, customer experience and customer trust became critical to business success in the pandemic\u2019s aftermath. And here&#8217;s where personalised marketing campaigns that help forge 1-to-1 customer relationships make for a promising AI use case. While larger enterprises spend big bucks to attract customer attention with their advertising and marketing campaigns, SMBs can use AI to launch <a href=\"https:\/\/www.salesforce.com\/in\/resources\/articles\/digital-marketing\/\" target=\"_blank\" rel=\"noopener\">effective digital marketing campaigns<\/a>. With Einstein for Marketing for instance, marketers can use the <a href=\"\/in\/resources\/guides\/role-of-ai-in-marketing\/\">AI-powered Marketing Cloud<\/a> that lets marketing teams:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li> <span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Discover the right audience and the highly-targeted sub-segments within them.<\/span> <\/li>\n\n\n\n<li> <span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Know customers better through insights drawn from customers\u2019 online activities, interactions with other brands, and engagement with marketing communication across channels.<\/span> <\/li>\n\n\n\n<li> <span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Recommend the most relevant products, content, and categories based on customer\u2019s unique characteristics and preferences.<\/span> <\/li>\n\n\n\n<li> <span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Present customers with the next best action or offer.<\/span> <\/li>\n\n\n\n<li> <span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Engage effectively with suggestions on when to reach out to each customer and on which channels.<\/span> <\/li>\n\n\n\n<li> <span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Identify what\u2019s working and course-correct what\u2019s not across campaigns.<\/span> <\/li>\n\n\n\n<li> <span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Take action on day-by-day recommendations for omnichannel campaigns to get the best ROI and to keep KPIs on track.<\/span> <\/li>\n<\/ul>\n\n\n\n<p>With such an intelligent solution, marketers can optimise their marketing campaigns, make marketing more targeted and thus, boost ROI.<\/p>\n\n\n\n<p><i><b>Also Read:<\/b> <a href=\"https:\/\/www.salesforce.com\/in\/blog\/2020\/11\/the-role-of-ai-in-marketing-beyond-automation-towards-personalisation.html\" target=\"_blank\" rel=\"noopener\">The Role of AI in Marketing: Beyond Automation, Towards Personalisation<\/a><\/i><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69e1fdd135afa&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69e1fdd135afa\" class=\"wp-block-image wp-lightbox-container\"><img decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/debunking-the-top-3-myths-around-the-use-of-AI-in-small-businesses-banner-3.jpg?strip=all&#038;quality=95\" alt=\"Using AI is complex and requires technical knowledge\"\/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><b><i>Reality<\/i>:<\/b> Sophisticated AI tools reduce operational complexities and require little to no human intervention. The right AI solutions are rather intuitive and can be seamlessly built into a company\u2019s service channels and CRM data. Take <a href=\"https:\/\/www.salesforce.com\/in\/products\/service-cloud\/automated-customer-service\/\" target=\"_blank\" rel=\"noopener\">Service Cloud Einstein<\/a> for instance, Salesforce\u2019s AI assistant for customer service teams. This AI assistant makes the use of AI in customer service super-easy while elevating customer service experience and maximising agent productivity. Here\u2019s what Service Einstein does:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li> <span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Instantly helps service agents resolve new cases by recommending relevant knowledge articles that capture learnings from past closed cases.<\/span> <\/li>\n\n\n\n<li> <span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Supports agents by &#8211; analysing the incoming cases to predict case fields, enabling automatic triage and routing, and recommending the next steps.<\/span> <\/li>\n\n\n\n<li> <span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Eliminates hold and handle time by directing the top, routine issues to Einstein Bots \u2013 chatbots that can be built using clicks, not code and leverage a company\u2019s CRM data.<\/span> <\/li>\n\n\n\n<li> <span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Increases customer satisfaction with contextual and intelligent conversation suggestions.<\/span> <\/li>\n\n\n\n<li> <span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Increases the first-time fix rate for on-site or field service agents.<\/span> <\/li>\n\n\n\n<li> <span style=\"color: var(--c-nero); font-family: var(--f-secondary); font-size: 1rem; letter-spacing: 0.0012em;\">Enriches self-service portals with answers, content, and support based on customer profile, interests, and activities to instantly deliver what customers are looking for.<\/span><\/li>\n<\/ul>\n\n\n\n<p>A solution such as Service Cloud has AI inbuilt into the platform. All information that you need is available on one screen to make your interactions smoother and easier, and also the solution easier to use.<\/p>\n\n\n\n<p><i><b>Also Read: <\/b><a href=\"https:\/\/www.salesforce.com\/in\/blog\/2020\/10\/use-ai-in-customer-service-to-make-your-service-agents-super-agents.html\" target=\"_blank\" rel=\"noopener\">Use AI in Customer Service to Make your Service Agents Super Agents<\/a><\/i><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-large-font-size\" id=\"salesforce-customer-360-the-smbs-golden-ticket-to-success\"><span>Salesforce Customer 360: The SMB\u2019s golden ticket to success <\/span> <\/h2>\n\n\n\n<p>A solution like Salesforce Customer 360 has AI capabilities baked right into it, allowing SMBs to <a href=\"https:\/\/www.salesforce.com\/in\/products\/einstein\/roles\/\" target=\"_blank\" rel=\"noopener\">harness the power of AI across sales, service, and marketing<\/a> functions. With this cloud-based, ready-to-use AI-enabled solution, SMBs need not spend a rupee on CAPEX for IT setup. While the solution comes with a highly-intuitive UI, Salesforce further supports <a href=\"https:\/\/trailhead.salesforce.com\/\" target=\"_blank\" rel=\"noopener\">AI self-learning among employees<\/a> with engaging and bite-sized modules on Einstein via Trailhead.<\/p>\n\n\n\n<p>To encourage the adoption of AI-enabled smart tools in SMBs, Salesforce offers <a href=\"https:\/\/www.salesforce.com\/in\/solutions\/small-business-solutions\/overview\/\" target=\"_blank\" rel=\"noopener\">customised pricing and tool bundles<\/a> that small businesses can try for free for the first 14 days!<\/p>\n\n\n\n<p><i><a href=\"https:\/\/www.salesforce.com\/in\/form\/signup\/freetrial-sales-essentials\/\" target=\"_blank\" rel=\"noopener\">Try Salesforce Small Business Solutions today and claim the power of AI to become future-ready.<\/a><\/i><\/p>\n\n\n\n<p> <span id=\"authorRoot\" path=\"\/content\/blogs\/in\/en\/authors\/\"><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many SMBs still hesitate to adopt AI thinking it is costly, complex, and not for small businesses. Check out how we bust these myths to prove AI-based tools as SMBs\u2019 golden ticket to success.<\/p>\n","protected":false},"author":1,"featured_media":8763,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"1e41b2e08ae5463c9f58dd8746c8a263","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[556],"sf_content_type":[],"coauthors":[554],"class_list":["post-8767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-artificial-intelligence"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Debunking the Top 3 Myths Around the Use of AI in Small Businesses - Salesforce<\/title>\n<meta name=\"description\" content=\"Many SMBs still hesitate to adopt AI thinking it is costly, complex, and not for small businesses. Check out how we bust these myths to prove AI-based tools as SMBs\u2019 golden ticket to success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/in\/blog\/debunking-the-top-3-myths-around-the-use-of-ai-in-small-businesses\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Debunking the Top 3 Myths Around the Use of AI in Small Businesses\" \/>\n<meta property=\"og:description\" content=\"Many SMBs still hesitate to adopt AI thinking it is costly, complex, and not for small businesses. Check out how we bust these myths to prove AI-based tools as SMBs\u2019 golden ticket to success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/in\/blog\/debunking-the-top-3-myths-around-the-use-of-ai-in-small-businesses\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-06T07:32:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-16T02:34:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/debunking-the-top-3-myths-around-the-use-of-AI-in-small-businesses.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"281\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Salesforce India\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Salesforce India\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/debunking-the-top-3-myths-around-the-use-of-ai-in-small-businesses\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/debunking-the-top-3-myths-around-the-use-of-ai-in-small-businesses\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/#\/schema\/person\/image\/8070458d6559a5d359525a51587ea7ad\"}],\"headline\":\"Debunking the Top 3 Myths Around the Use of AI in Small Businesses\",\"datePublished\":\"2023-06-06T07:32:00+00:00\",\"dateModified\":\"2023-06-16T02:34:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/debunking-the-top-3-myths-around-the-use-of-ai-in-small-businesses\/\"},\"wordCount\":1028,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/debunking-the-top-3-myths-around-the-use-of-ai-in-small-businesses\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/debunking-the-top-3-myths-around-the-use-of-AI-in-small-businesses.jpg\",\"inLanguage\":\"en-IN\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/in\/blog\/debunking-the-top-3-myths-around-the-use-of-ai-in-small-businesses\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/debunking-the-top-3-myths-around-the-use-of-ai-in-small-businesses\/\",\"url\":\"https:\/\/www.salesforce.com\/in\/blog\/debunking-the-top-3-myths-around-the-use-of-ai-in-small-businesses\/\",\"name\":\"Debunking the Top 3 Myths Around the Use of AI in Small Businesses - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/debunking-the-top-3-myths-around-the-use-of-ai-in-small-businesses\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/debunking-the-top-3-myths-around-the-use-of-ai-in-small-businesses\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/debunking-the-top-3-myths-around-the-use-of-AI-in-small-businesses.jpg\",\"datePublished\":\"2023-06-06T07:32:00+00:00\",\"dateModified\":\"2023-06-16T02:34:14+00:00\",\"author\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3\"},\"description\":\"Many SMBs still hesitate to adopt AI thinking it is costly, complex, and not for small businesses. Check out how we bust these myths to prove AI-based tools as SMBs\u2019 golden ticket to success.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/debunking-the-top-3-myths-around-the-use-of-ai-in-small-businesses\/#breadcrumb\"},\"inLanguage\":\"en-IN\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/in\/blog\/debunking-the-top-3-myths-around-the-use-of-ai-in-small-businesses\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-IN\",\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/debunking-the-top-3-myths-around-the-use-of-ai-in-small-businesses\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/debunking-the-top-3-myths-around-the-use-of-AI-in-small-businesses.jpg\",\"contentUrl\":\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/debunking-the-top-3-myths-around-the-use-of-AI-in-small-businesses.jpg\",\"width\":500,\"height\":281,\"caption\":\"Debunking the Top 3 Myths Around the Use of AI in Small Businesses\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/debunking-the-top-3-myths-around-the-use-of-ai-in-small-businesses\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.salesforce.com\/in\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Debunking the Top 3 Myths Around the Use of AI in Small Businesses\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/#website\",\"url\":\"https:\/\/www.salesforce.com\/in\/blog\/\",\"name\":\"Salesforce\",\"description\":\"News, tips, and insights from the global cloud leader\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/in\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-IN\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/#\/schema\/person\/image\/8070458d6559a5d359525a51587ea7ad\",\"name\":\"Salesforce India\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-IN\",\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/#\/schema\/person\/image\/6083f57fd43de7791e364de67290cdb6\",\"url\":\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/Salesforce-logo.webp?w=150&h=150&crop=1\",\"contentUrl\":\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/Salesforce-logo.webp?w=150&h=150&crop=1\",\"width\":\"150\",\"height\":\"150\",\"caption\":\"Salesforce India\"},\"url\":\"https:\/\/www.salesforce.com\/in\/blog\/author\/salesforce\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Debunking the Top 3 Myths Around the Use of AI in Small Businesses - Salesforce","description":"Many SMBs still hesitate to adopt AI thinking it is costly, complex, and not for small businesses. Check out how we bust these myths to prove AI-based tools as SMBs\u2019 golden ticket to success.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/in\/blog\/debunking-the-top-3-myths-around-the-use-of-ai-in-small-businesses\/","og_type":"article","og_title":"Debunking the Top 3 Myths Around the Use of AI in Small Businesses","og_description":"Many SMBs still hesitate to adopt AI thinking it is costly, complex, and not for small businesses. Check out how we bust these myths to prove AI-based tools as SMBs\u2019 golden ticket to success.","og_url":"https:\/\/www.salesforce.com\/in\/blog\/debunking-the-top-3-myths-around-the-use-of-ai-in-small-businesses\/","og_site_name":"Salesforce","article_published_time":"2023-06-06T07:32:00+00:00","article_modified_time":"2023-06-16T02:34:14+00:00","og_image":[{"width":500,"height":281,"url":"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/debunking-the-top-3-myths-around-the-use-of-AI-in-small-businesses.jpg","type":"image\/jpeg"}],"author":"Salesforce India","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Salesforce India","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.salesforce.com\/in\/blog\/debunking-the-top-3-myths-around-the-use-of-ai-in-small-businesses\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/in\/blog\/debunking-the-top-3-myths-around-the-use-of-ai-in-small-businesses\/"},"author":[{"@id":"https:\/\/www.salesforce.com\/in\/blog\/#\/schema\/person\/image\/8070458d6559a5d359525a51587ea7ad"}],"headline":"Debunking the Top 3 Myths Around the Use of AI in Small Businesses","datePublished":"2023-06-06T07:32:00+00:00","dateModified":"2023-06-16T02:34:14+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/in\/blog\/debunking-the-top-3-myths-around-the-use-of-ai-in-small-businesses\/"},"wordCount":1028,"commentCount":0,"image":{"@id":"https:\/\/www.salesforce.com\/in\/blog\/debunking-the-top-3-myths-around-the-use-of-ai-in-small-businesses\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/debunking-the-top-3-myths-around-the-use-of-AI-in-small-businesses.jpg","inLanguage":"en-IN","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.salesforce.com\/in\/blog\/debunking-the-top-3-myths-around-the-use-of-ai-in-small-businesses\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/in\/blog\/debunking-the-top-3-myths-around-the-use-of-ai-in-small-businesses\/","url":"https:\/\/www.salesforce.com\/in\/blog\/debunking-the-top-3-myths-around-the-use-of-ai-in-small-businesses\/","name":"Debunking the Top 3 Myths Around the Use of AI in Small Businesses - Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/in\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/in\/blog\/debunking-the-top-3-myths-around-the-use-of-ai-in-small-businesses\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/in\/blog\/debunking-the-top-3-myths-around-the-use-of-ai-in-small-businesses\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/debunking-the-top-3-myths-around-the-use-of-AI-in-small-businesses.jpg","datePublished":"2023-06-06T07:32:00+00:00","dateModified":"2023-06-16T02:34:14+00:00","author":{"@id":"https:\/\/www.salesforce.com\/in\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3"},"description":"Many SMBs still hesitate to adopt AI thinking it is costly, complex, and not for small businesses. Check out how we bust these myths to prove AI-based tools as SMBs\u2019 golden ticket to success.","breadcrumb":{"@id":"https:\/\/www.salesforce.com\/in\/blog\/debunking-the-top-3-myths-around-the-use-of-ai-in-small-businesses\/#breadcrumb"},"inLanguage":"en-IN","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/in\/blog\/debunking-the-top-3-myths-around-the-use-of-ai-in-small-businesses\/"]}]},{"@type":"ImageObject","inLanguage":"en-IN","@id":"https:\/\/www.salesforce.com\/in\/blog\/debunking-the-top-3-myths-around-the-use-of-ai-in-small-businesses\/#primaryimage","url":"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/debunking-the-top-3-myths-around-the-use-of-AI-in-small-businesses.jpg","contentUrl":"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/debunking-the-top-3-myths-around-the-use-of-AI-in-small-businesses.jpg","width":500,"height":281,"caption":"Debunking the Top 3 Myths Around the Use of AI in Small Businesses"},{"@type":"BreadcrumbList","@id":"https:\/\/www.salesforce.com\/in\/blog\/debunking-the-top-3-myths-around-the-use-of-ai-in-small-businesses\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.salesforce.com\/in\/blog\/"},{"@type":"ListItem","position":2,"name":"Debunking the Top 3 Myths Around the Use of AI in Small Businesses"}]},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/in\/blog\/#website","url":"https:\/\/www.salesforce.com\/in\/blog\/","name":"Salesforce","description":"News, tips, and insights from the global cloud leader","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/in\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-IN"},{"@type":"Person","@id":"https:\/\/www.salesforce.com\/in\/blog\/#\/schema\/person\/image\/8070458d6559a5d359525a51587ea7ad","name":"Salesforce India","image":{"@type":"ImageObject","inLanguage":"en-IN","@id":"https:\/\/www.salesforce.com\/in\/blog\/#\/schema\/person\/image\/6083f57fd43de7791e364de67290cdb6","url":"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/Salesforce-logo.webp?w=150&h=150&crop=1","contentUrl":"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/Salesforce-logo.webp?w=150&h=150&crop=1","width":"150","height":"150","caption":"Salesforce India"},"url":"https:\/\/www.salesforce.com\/in\/blog\/author\/salesforce\/"}]}},"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/debunking-the-top-3-myths-around-the-use-of-AI-in-small-businesses.jpg","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/in\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/posts\/8767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/comments?post=8767"}],"version-history":[{"count":4,"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/posts\/8767\/revisions"}],"predecessor-version":[{"id":9787,"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/posts\/8767\/revisions\/9787"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/media\/8763"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/media?parent=8767"}],"wp:term":[{"taxonomy":"sf_topic","embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/sf_topic?post=8767"},{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/sf_content_type?post=8767"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/coauthors?post=8767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}