{"id":8799,"date":"2021-09-14T07:32:00","date_gmt":"2023-06-06T07:32:33","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=8799"},"modified":"2024-02-26T00:44:22","modified_gmt":"2024-02-26T00:44:22","slug":"how-can-you-reimagine-sales-in-a-sell-from-anywhere-world","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/in\/blog\/how-can-you-reimagine-sales-in-a-sell-from-anywhere-world\/","title":{"rendered":"How Can You Reimagine Sales in a Sell-from-Anywhere World?"},"content":{"rendered":"\n

Eighteen months into the COVID-19 pandemic, the nature of B2B buying and selling has changed. In-person sales meetings have morphed into Zoom calls. Live marketing events have become virtual webinars. Service call centres have given way to home offices. And buying has shifted from brick-and-mortar stores to ecommerce portals.<\/p>\n\n\n\n

Many of these shifts are here to stay. For instance, about 70%-80% of B2B buyers<\/a> now prefer digital self-service or remote interactions with sales reps. Only about 20% hope to return to in-person sales, even in sectors where field-sales models have traditionally dominated, such as pharma and medical products.<\/p>\n\n\n\n

With these shifts in buying, most sales reps (79%)<\/a> have had to quickly adapt to new ways of selling. The majority of B2B companies<\/a> have shifted their go-to-market sales models from traditional to digital. And close to nine in ten of them expect digital sales practices to be a fixture throughout 2021.<\/p>\n\n\n\n

But let\u2019s face it\u2014digital transformation can be hard. So many things need to be rethought\u2014be it sales planning, forecasting, quote management, or customer engagement. How do you move all of it online\u2014fast? How do you make digital purchases seamless? How do you replicate the personal touch of in-person sales interactions online?<\/p>\n\n\n\n

Given these challenges, it\u2019s no wonder that 74% of sales leaders<\/a> don\u2019t feel completely capable of adapting their team culture to change. And yet, as the following Trailblazers demonstrate, sales teams can find ways to adapt and thrive in a fast-changing, all-digital, work-from-anywhere world:<\/p>\n\n\n\n