{"id":8824,"date":"2021-04-22T07:33:00","date_gmt":"2023-06-06T07:33:02","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=8824"},"modified":"2023-06-26T02:30:48","modified_gmt":"2023-06-26T02:30:48","slug":"infographic-the-mid-market-boardroom-agenda-growth-viability-and-digital-transformation","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/in\/blog\/infographic-the-mid-market-boardroom-agenda-growth-viability-and-digital-transformation\/","title":{"rendered":"The Mid-Market Boardroom Agenda: Growth, Viability, and Digital Transformation"},"content":{"rendered":"\n<p>The mid-market space in India offers challenges and opportunities in equal measure. Companies in this space look for solutions that complement their aggressive growth plans and are also financially viable and technologically adaptive.<\/p>\n\n\n\n<p>This infographic visualises the boardroom conversations that take place among key stakeholders in a typical mid-market company &#8211; their needs, priorities, and challenges; and how technology delivers solutions on all fronts.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.salesforce.com\/in\/solutions\/customer-360\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/the-mid-market-boardroom-agenda-infographic.jpg?strip=all&#038;quality=95\" alt=\"What mid-market companies need?\"\/><\/a><\/figure>\n\n\n\n<p><i>Try <a href=\"https:\/\/www.salesforce.com\/in\/solutions\/customer-360\/\" target=\"_blank\" rel=\"noopener\">Customer 360<\/a> today to build high-performing teams, increase revenue, and grow your business.<\/i><\/p>\n\n\n\n<p> <span id=\"authorRoot\" path=\"\/content\/blogs\/in\/en\/authors\/\"><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This infographic summarises the goals and challenges of business leaders from across the board and how technology can provide solutions for them all.<\/p>\n","protected":false},"author":1,"featured_media":8822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"91c871e9653d417886dadba7c3552652","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[555,553,552],"sf_content_type":[],"coauthors":[554],"class_list":["post-8824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-digital-transformation","sf_topic-smb-spotlight","sf_topic-small-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Mid-Market Boardroom Agenda: Growth, Viability, and Digital Transformation - Salesforce<\/title>\n<meta name=\"description\" content=\"This infographic summarises the goals and challenges of business leaders from across the board and how technology can provide solutions for them all.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/in\/blog\/infographic-the-mid-market-boardroom-agenda-growth-viability-and-digital-transformation\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Mid-Market Boardroom Agenda: Growth, Viability, and Digital Transformation\" \/>\n<meta property=\"og:description\" content=\"This infographic summarises the goals and challenges of business leaders from across the board and how technology can provide solutions for them all.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.salesforce.com\/in\/blog\/infographic-the-mid-market-boardroom-agenda-growth-viability-and-digital-transformation\/\" \/>\n<meta property=\"og:site_name\" content=\"Salesforce\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-06T07:33:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-26T02:30:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/the-mid-market-boardroom-agenda.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"281\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Salesforce India\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Salesforce India\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/infographic-the-mid-market-boardroom-agenda-growth-viability-and-digital-transformation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/infographic-the-mid-market-boardroom-agenda-growth-viability-and-digital-transformation\/\"},\"author\":[{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/#\/schema\/person\/image\/8070458d6559a5d359525a51587ea7ad\"}],\"headline\":\"The Mid-Market Boardroom Agenda: Growth, Viability, and Digital Transformation\",\"datePublished\":\"2023-06-06T07:33:02+00:00\",\"dateModified\":\"2023-06-26T02:30:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/infographic-the-mid-market-boardroom-agenda-growth-viability-and-digital-transformation\/\"},\"wordCount\":86,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/infographic-the-mid-market-boardroom-agenda-growth-viability-and-digital-transformation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/the-mid-market-boardroom-agenda.jpg\",\"inLanguage\":\"en-IN\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.salesforce.com\/in\/blog\/infographic-the-mid-market-boardroom-agenda-growth-viability-and-digital-transformation\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/infographic-the-mid-market-boardroom-agenda-growth-viability-and-digital-transformation\/\",\"url\":\"https:\/\/www.salesforce.com\/in\/blog\/infographic-the-mid-market-boardroom-agenda-growth-viability-and-digital-transformation\/\",\"name\":\"The Mid-Market Boardroom Agenda: Growth, Viability, and Digital Transformation - Salesforce\",\"isPartOf\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/infographic-the-mid-market-boardroom-agenda-growth-viability-and-digital-transformation\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/infographic-the-mid-market-boardroom-agenda-growth-viability-and-digital-transformation\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/the-mid-market-boardroom-agenda.jpg\",\"datePublished\":\"2023-06-06T07:33:02+00:00\",\"dateModified\":\"2023-06-26T02:30:48+00:00\",\"author\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3\"},\"description\":\"This infographic summarises the goals and challenges of business leaders from across the board and how technology can provide solutions for them all.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/infographic-the-mid-market-boardroom-agenda-growth-viability-and-digital-transformation\/#breadcrumb\"},\"inLanguage\":\"en-IN\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.salesforce.com\/in\/blog\/infographic-the-mid-market-boardroom-agenda-growth-viability-and-digital-transformation\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-IN\",\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/infographic-the-mid-market-boardroom-agenda-growth-viability-and-digital-transformation\/#primaryimage\",\"url\":\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/the-mid-market-boardroom-agenda.jpg\",\"contentUrl\":\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/the-mid-market-boardroom-agenda.jpg\",\"width\":500,\"height\":281,\"caption\":\"The Mid-Market Boardroom Agenda: Growth, Viability, and Digital Transformation\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/infographic-the-mid-market-boardroom-agenda-growth-viability-and-digital-transformation\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.salesforce.com\/in\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Mid-Market Boardroom Agenda: Growth, Viability, and Digital Transformation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/#website\",\"url\":\"https:\/\/www.salesforce.com\/in\/blog\/\",\"name\":\"Salesforce\",\"description\":\"News, tips, and insights from the global cloud leader\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.salesforce.com\/in\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-IN\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/#\/schema\/person\/image\/8070458d6559a5d359525a51587ea7ad\",\"name\":\"Salesforce India\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-IN\",\"@id\":\"https:\/\/www.salesforce.com\/in\/blog\/#\/schema\/person\/image\/6083f57fd43de7791e364de67290cdb6\",\"url\":\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/Salesforce-logo.webp?w=150&h=150&crop=1\",\"contentUrl\":\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/Salesforce-logo.webp?w=150&h=150&crop=1\",\"width\":\"150\",\"height\":\"150\",\"caption\":\"Salesforce India\"},\"url\":\"https:\/\/www.salesforce.com\/in\/blog\/author\/salesforce\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Mid-Market Boardroom Agenda: Growth, Viability, and Digital Transformation - Salesforce","description":"This infographic summarises the goals and challenges of business leaders from across the board and how technology can provide solutions for them all.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.salesforce.com\/in\/blog\/infographic-the-mid-market-boardroom-agenda-growth-viability-and-digital-transformation\/","og_type":"article","og_title":"The Mid-Market Boardroom Agenda: Growth, Viability, and Digital Transformation","og_description":"This infographic summarises the goals and challenges of business leaders from across the board and how technology can provide solutions for them all.","og_url":"https:\/\/www.salesforce.com\/in\/blog\/infographic-the-mid-market-boardroom-agenda-growth-viability-and-digital-transformation\/","og_site_name":"Salesforce","article_published_time":"2023-06-06T07:33:02+00:00","article_modified_time":"2023-06-26T02:30:48+00:00","og_image":[{"width":500,"height":281,"url":"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/the-mid-market-boardroom-agenda.jpg","type":"image\/jpeg"}],"author":"Salesforce India","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Salesforce India","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.salesforce.com\/in\/blog\/infographic-the-mid-market-boardroom-agenda-growth-viability-and-digital-transformation\/#article","isPartOf":{"@id":"https:\/\/www.salesforce.com\/in\/blog\/infographic-the-mid-market-boardroom-agenda-growth-viability-and-digital-transformation\/"},"author":[{"@id":"https:\/\/www.salesforce.com\/in\/blog\/#\/schema\/person\/image\/8070458d6559a5d359525a51587ea7ad"}],"headline":"The Mid-Market Boardroom Agenda: Growth, Viability, and Digital Transformation","datePublished":"2023-06-06T07:33:02+00:00","dateModified":"2023-06-26T02:30:48+00:00","mainEntityOfPage":{"@id":"https:\/\/www.salesforce.com\/in\/blog\/infographic-the-mid-market-boardroom-agenda-growth-viability-and-digital-transformation\/"},"wordCount":86,"commentCount":0,"image":{"@id":"https:\/\/www.salesforce.com\/in\/blog\/infographic-the-mid-market-boardroom-agenda-growth-viability-and-digital-transformation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/the-mid-market-boardroom-agenda.jpg","inLanguage":"en-IN","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.salesforce.com\/in\/blog\/infographic-the-mid-market-boardroom-agenda-growth-viability-and-digital-transformation\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.salesforce.com\/in\/blog\/infographic-the-mid-market-boardroom-agenda-growth-viability-and-digital-transformation\/","url":"https:\/\/www.salesforce.com\/in\/blog\/infographic-the-mid-market-boardroom-agenda-growth-viability-and-digital-transformation\/","name":"The Mid-Market Boardroom Agenda: Growth, Viability, and Digital Transformation - Salesforce","isPartOf":{"@id":"https:\/\/www.salesforce.com\/in\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.salesforce.com\/in\/blog\/infographic-the-mid-market-boardroom-agenda-growth-viability-and-digital-transformation\/#primaryimage"},"image":{"@id":"https:\/\/www.salesforce.com\/in\/blog\/infographic-the-mid-market-boardroom-agenda-growth-viability-and-digital-transformation\/#primaryimage"},"thumbnailUrl":"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/the-mid-market-boardroom-agenda.jpg","datePublished":"2023-06-06T07:33:02+00:00","dateModified":"2023-06-26T02:30:48+00:00","author":{"@id":"https:\/\/www.salesforce.com\/in\/blog\/#\/schema\/person\/601f410a2801f4ddcf6f00cb182e69d3"},"description":"This infographic summarises the goals and challenges of business leaders from across the board and how technology can provide solutions for them all.","breadcrumb":{"@id":"https:\/\/www.salesforce.com\/in\/blog\/infographic-the-mid-market-boardroom-agenda-growth-viability-and-digital-transformation\/#breadcrumb"},"inLanguage":"en-IN","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.salesforce.com\/in\/blog\/infographic-the-mid-market-boardroom-agenda-growth-viability-and-digital-transformation\/"]}]},{"@type":"ImageObject","inLanguage":"en-IN","@id":"https:\/\/www.salesforce.com\/in\/blog\/infographic-the-mid-market-boardroom-agenda-growth-viability-and-digital-transformation\/#primaryimage","url":"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/the-mid-market-boardroom-agenda.jpg","contentUrl":"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/the-mid-market-boardroom-agenda.jpg","width":500,"height":281,"caption":"The Mid-Market Boardroom Agenda: Growth, Viability, and Digital Transformation"},{"@type":"BreadcrumbList","@id":"https:\/\/www.salesforce.com\/in\/blog\/infographic-the-mid-market-boardroom-agenda-growth-viability-and-digital-transformation\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.salesforce.com\/in\/blog\/"},{"@type":"ListItem","position":2,"name":"The Mid-Market Boardroom Agenda: Growth, Viability, and Digital Transformation"}]},{"@type":"WebSite","@id":"https:\/\/www.salesforce.com\/in\/blog\/#website","url":"https:\/\/www.salesforce.com\/in\/blog\/","name":"Salesforce","description":"News, tips, and insights from the global cloud leader","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.salesforce.com\/in\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-IN"},{"@type":"Person","@id":"https:\/\/www.salesforce.com\/in\/blog\/#\/schema\/person\/image\/8070458d6559a5d359525a51587ea7ad","name":"Salesforce India","image":{"@type":"ImageObject","inLanguage":"en-IN","@id":"https:\/\/www.salesforce.com\/in\/blog\/#\/schema\/person\/image\/6083f57fd43de7791e364de67290cdb6","url":"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/Salesforce-logo.webp?w=150&h=150&crop=1","contentUrl":"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/Salesforce-logo.webp?w=150&h=150&crop=1","width":"150","height":"150","caption":"Salesforce India"},"url":"https:\/\/www.salesforce.com\/in\/blog\/author\/salesforce\/"}]}},"jetpack_featured_media_url":"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/the-mid-market-boardroom-agenda.jpg","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Salesforce","distributor_original_site_url":"https:\/\/www.salesforce.com\/in\/blog","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/posts\/8824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/comments?post=8824"}],"version-history":[{"count":3,"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/posts\/8824\/revisions"}],"predecessor-version":[{"id":10032,"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/posts\/8824\/revisions\/10032"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/media\/8822"}],"wp:attachment":[{"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/media?parent=8824"}],"wp:term":[{"taxonomy":"sf_topic","embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/sf_topic?post=8824"},{"taxonomy":"sf_content_type","embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/sf_content_type?post=8824"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.salesforce.com\/in\/blog\/wp-json\/wp\/v2\/coauthors?post=8824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}