{"id":8878,"date":"2021-05-20T07:33:00","date_gmt":"2023-06-06T07:33:55","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=8878"},"modified":"2023-06-16T08:46:02","modified_gmt":"2023-06-16T08:46:02","slug":"marketing-is-changing-rapidly-see-how-leaders-are-adapting","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/in\/blog\/marketing-is-changing-rapidly-see-how-leaders-are-adapting\/","title":{"rendered":"Marketing is Changing Rapidly. See How Leaders are Adapting."},"content":{"rendered":"\n<p>Last year was epic. While companies struggled irrespective of their size, those who were able to pivot around technology fared better. Whether it was taking businesses online, using data to personalise and have targeted communications, or ensuring seamless customer experience, marketers relied on <a href=\"https:\/\/www.salesforce.com\/in\/products\/marketing-cloud\/overview\/\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">martech tools<\/a> to navigate the crisis better.<\/p>\n\n\n\n<p>Salesforce\u2019s <a href=\"https:\/\/www.salesforce.com\/in\/form\/pdf\/6th-state-of-marketing\/?d=7013y000002ECGfAAO&amp;nc=7013y000002EEAsAAO\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">Sixth Edition State of Marketing Report<\/a> highlights the expectations from, challenges, and priorities of new-age marketers while navigating an unprecedented crisis. The report is based on a survey conducted with nearly 7,000 marketing leaders worldwide, including 300 Indian respondents.<\/p>\n\n\n\n<p>Here are the key findings from an <a href=\"https:\/\/public.tableau.com\/views\/6thStateofMarketingCountryProfile\/CountryProfiles\" target=\"_blank\" adhocenable=\"false\" rel=\"noopener\">India perspective<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><a href=\"https:\/\/www.salesforce.com\/in\/form\/pdf\/6th-state-of-marketing\/?d=7013y000002ECGfAAO&amp;nc=7013y000002EEAsAAO\" target=\"_blank\" rel=\"noreferrer noopener\"><img decoding=\"async\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/marketing-is-changing-rapidly-see-how-leaders-are-adapting-infographic.jpg?strip=all&#038;quality=95\" alt=\"Reimagining Marketing for the New Normal\"\/><\/a><\/figure>\n\n\n\n<p><br><i>For an in-depth analysis of trends and technologies that will help you build marketing strategies for the new normal and gear up for success, download the <a href=\"https:\/\/www.salesforce.com\/in\/form\/pdf\/6th-state-of-marketing\/?d=7013y000002ECGfAAO&amp;nc=7013y000002EEAsAAO\" target=\"_blank\" rel=\"noopener\">Sixth Edition State of Marketing Report<\/a>.<\/i><\/p>\n\n\n\n<p> <span id=\"authorRoot\" path=\"\/content\/blogs\/in\/en\/authors\/\"><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI, Budgeting, Cross-Collaboration are becoming the success formula for marketing in a new normal. Read on to find out how you can succeed at marketing in the next decade.<\/p>\n","protected":false},"author":1,"featured_media":8876,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"0635f79322a94952b17bcd6f3f1b7c7f","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[551],"sf_content_type":[],"coauthors":[554],"class_list":["post-8878","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-customer-engagement"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing is Changing Rapidly. 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