{"id":9005,"date":"2025-12-11T13:24:19","date_gmt":"2025-12-11T13:24:19","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=9005"},"modified":"2026-09-22T09:43:41","modified_gmt":"2026-09-22T09:43:41","slug":"what-does-salesforce-do","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/in\/blog\/what-does-salesforce-do\/","title":{"rendered":"What Does Salesforce Do?"},"content":{"rendered":"\n<section class=\"key-takeaways wp-block-salesforce-blog-key-takeaways\" aria-label=\"Key Takeaways\">\n\t<div class=\"wp-block-salesforce-blog-key-takeaways__inner\">\n\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__header\">\n\t\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__title\">\n\t\t\t\t<h2 class=\"wp-block-salesforce-blog-key-takeaways__title-text\">\n\t\t\t\t\tKey Takeaways\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<button \n\t\t\tid=\"wp-block-salesforce-blog-key-takeaways-button\"\n\t\t\tclass=\"wp-block-salesforce-blog-key-takeaways__button\"\n\t\t\taria-controls=\"wp-block-salesforce-blog-key-takeaways-content\"\n\t\t\taria-expanded=\"false\"\n\t\t\taria-label=\"\n\t\t\tToggle Key Takeaways content\t\t\t\"\n\t\t>\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewbox=\"0 0 22 22\" aria-hidden=\"true\"><path fill=\"url(#a)\" d=\"M17.401 6.445a1.525 1.525 0 0 1 2.153 0 1.517 1.517 0 0 1 0 2.149l-7.977 7.961a1.526 1.526 0 0 1-2.154 0L1.446 8.594a1.517 1.517 0 0 1 0-2.149 1.524 1.524 0 0 1 2.153 0l6.9 6.886z\" \/><defs><linearGradient id=\"a\" x2=\"10.5\" y2=\"17\" gradientunits=\"userSpaceOnUse\"><stop stop-color=\"#BA01FF\" \/><stop offset=\"1\" stop-color=\"#0250D9\" \/><\/linearGradient><\/defs><\/svg>\n\t\t<\/button>\n\n\t\t\t\t\t<div id=\"wp-block-salesforce-blog-key-takeaways-content\" class=\"wp-block-salesforce-blog-key-takeaways__content\" aria-hidden=\"true\">\n\t\t\t\t\n\n<ul class=\"wp-block-list\">\n<li>Salesforce is the world\u2019s #1 agentic CRM, helping humans, AI agents, and platforms drive customer success together.&nbsp;<\/li>\n\n\n\n<li>With Salesforce, you\u2019re getting 27+ years of rules and knowledge that you can use in the apps and tools your team wants to use \u2014 giving you the power of choice.<\/li>\n\n\n\n<li>With Salesforce, companies can use AI, data, and apps to bring trusted agentic AI into every part of their business, including sales, marketing, service, commerce, and more.<\/li>\n\n\n\n<li>Salesforce is different because it gives AI agents and employees a shared, trusted foundation of real business context, rules, and workflows \u2014 so agents can act accurately and employees can move faster on the judgment calls that matter most.<\/li>\n<\/ul>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<footer class=\"wp-block-salesforce-blog-key-takeaways__footer\">\n\t\t\t\t\tThis summary was created with AI and reviewed by an editor.\t\t\t\t<\/footer>\n\t\t\t\t\t\t<\/div>\n<\/section>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"top\">Salesforce is the world\u2019s #1 agentic&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/crm\/what-is-crm\/\">customer relationship management (CRM)<\/a>&nbsp;platform. It unifies your customer and business data, gives you trusted agents that work where your people do, and delivers results that scale. We call this the&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/agentforce\/agentic-enterprise\/\">Agentic Enterprise<\/a>. When you become one, employees can focus on strategy and relationships while AI agents handle scale \u2014 a shift that opens new growth for companies of any size.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There are a lot of great AI models out there that are able to generate good answers. But good isn\u2019t enough when your business depends on it. You need the right answer, which takes into account the deep knowledge and history of your specific company\u2019s rules, data, and workflows, making it correct, auditable, and safe to act on. For example, a model can suggest a price, but it has no sense of your discount policy, margins, approval chain, or prior decisions. Salesforce knows that right answer, because all of that information lives within the&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/products\/what-is-salesforce\/\">Salesforce systems<\/a>&nbsp;you already use. We\u2019ve spent 27 years building and improving them, which is why you get:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Customer intelligence in one unified place.<\/strong>&nbsp;Every AI action is grounded in customer, business, and operational data, so that decisions are based on the truth, not guesses.<\/li>\n\n\n\n<li><strong>Use any AI model.<\/strong>&nbsp;Plug them into our trusted foundation to get agents that act reliably within your enterprise.<\/li>\n\n\n\n<li><strong>Work in any interface.<\/strong>&nbsp;Take action in any place you already use \u2014 like Claude, Teams, Slack \u2014 with the knowledge that there\u2019s one platform that\u2019s tying it all together.<\/li>\n\n\n\n<li><strong>Trust is inherited, not bolted on.<\/strong>&nbsp;Governance, security, and data foundations are already built in. AI extends them without reinventing them.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Salesforce is the only company that owns the customer data, business logic, and trust layer \u2014&nbsp;which allows you to put AI to work safely, at an enterprise scale. So what does this look like? What are companies doing?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.salesforce.com\/in\/agentforce\/ai-agents\/\">AI agents<\/a>&nbsp;respond to customer queries 24\/7, recommending products, processing returns, and escalating tough questions to human employees.<\/li>\n\n\n\n<li>Agents autonomously nurture sales leads daily, coach every rep on every deal, and generate quotes in an instant.<\/li>\n\n\n\n<li>Employees get proactive assistance from agents that have full visibility into your customer, business, and operational data.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These are real use cases taking place at businesses worldwide right now. And Salesforce\u2019s products and services are making it possible. Here\u2019s what it looks like in practice: In the&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/products\/resources\/state-of-agentic-ai-in-enterprise\/\">State of Agentic AI in the Enterprise report<\/a>,&nbsp;organizations&nbsp;that have successfully deployed AI agents achieve ROI in about eight months. They also see 53% employee adoption, 29% CSAT improvement, and 29% reduction in operational costs.&nbsp;<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ac1dc8ddd1c7&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ac1dc8ddd1c7\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2025\/12\/image.png?w=1024\" alt=\"\" class=\"wp-image-17880\" srcset=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2025\/12\/image.png 4088w, https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2025\/12\/image.png?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2025\/12\/image.png?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2025\/12\/image.png?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2025\/12\/image.png?w=1536&amp;h=864 1536w, https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2025\/12\/image.png?w=2048&amp;h=1152 2048w, https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2025\/12\/image.png?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h3>Table of contents<\/h3><ul><li><a href=\"#h-how-does-salesforce-work\" data-level=\"2\">How does Salesforce work?<\/a><\/li><li><a href=\"#h-what-is-claudeforce\" data-level=\"2\">What is Claudeforce?<\/a><\/li><li><a href=\"#h-what-is-aiforce\" data-level=\"2\">What is AIforce?<\/a><\/li><li><a href=\"#h-what-is-slack\" data-level=\"2\">What is Slack?<\/a><\/li><li><a href=\"#h-what-is-agentforce\" data-level=\"2\">What is Agentforce?<\/a><\/li><li><a href=\"#h-what-is-headless-360\" data-level=\"2\">What is Headless 360?<\/a><\/li><li><a href=\"#h-salesforce-for-customer-service\" data-level=\"2\">Salesforce for customer service<\/a><\/li><li><a href=\"#h-salesforce-for-sales\" data-level=\"2\">Salesforce for sales<\/a><\/li><li><a href=\"#h-salesforce-for-marketing\" data-level=\"2\">Salesforce for marketing<\/a><\/li><li><a href=\"#h-see-an-example-of-salesforce-in-action\" data-level=\"2\">See an example of Salesforce in action<\/a><\/li><li><a href=\"#h-salesforce-for-small-business\" data-level=\"2\">Salesforce for small business<\/a><\/li><li><a href=\"#h-salesforce-for-it\" data-level=\"2\">Salesforce for IT<\/a><\/li><li><a href=\"#h-salesforce-for-shopping-and-commerce\" data-level=\"2\">Salesforce for shopping and commerce<\/a><\/li><li><a href=\"#h-why-salesforce\" data-level=\"2\">Why Salesforce<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 id=\"h-how-does-salesforce-work\" class=\"wp-block-heading\"><strong>How does Salesforce work?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Salesforce gives every employee, AI agent, and platform a single, shared view of your customer and business data. That matters because it lets agents and employees both work from the same trusted foundation. When that happens, agents can suggest next steps, automate work, and support customers with accuracy. And employees use that same reliable view of your data to move faster and focus on the judgment calls only they can make. It\u2019s all possible because Salesforce\u2019s AI is grounded in real business context, rules, and workflows, so it understands exactly what your business needs and how it operates.<br><\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;6ac1dc8ddddc1&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"6ac1dc8ddddc1\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"984\" height=\"628\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on--pointerdown=\"actions.preloadImage\" data-wp-on--pointerenter=\"actions.preloadImageWithDelay\" data-wp-on--pointerleave=\"actions.cancelPreload\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2025\/12\/image-2.png?strip=all&#038;quality=95\" alt=\"\" class=\"wp-image-17881\" srcset=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2025\/12\/image-2.png 984w, https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2025\/12\/image-2.png?w=300&amp;h=191 300w, https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2025\/12\/image-2.png?w=768&amp;h=490 768w, https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2025\/12\/image-2.png?w=150&amp;h=96 150w\" sizes=\"auto, (max-width: 984px) 100vw, 984px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\tdata-wp-bind--aria-label=\"state.thisImage.triggerButtonAriaLabel\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.thisImage.buttonRight\"\n\t\t\tdata-wp-style--top=\"state.thisImage.buttonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\"><em>Salesforce\u2019s agentic enterprise architecture brings together data, models, workflows, and experiences with trust built in from the start.<\/em><\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Salesforce is built to be operated by humans, agents, and platforms across your entire ecosystem. We ensure that companies of any size can grow and adapt as their needs change \u2014 helping every business on the path to becoming an agentic enterprise. That ecosystem includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.salesforce.com\/in\/headless\/\">Headless 360<\/a>&nbsp;makes every capability your business already uses \u2014 data, business logic, workflows, governance \u2014 accessible from any interface, with permissions and policies traveling with it. There\u2019s no browser required, allowing humans and AI agents to build, manage, and execute processes from external surfaces like Claude, Teams, or Cursor.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/in\/data\/\">Data 360<\/a>&nbsp;connects to data lakes, warehouses, and Salesforce apps to build real-time, unified customer profiles with&nbsp;<a href=\"https:\/\/www.salesforce.com\/blog\/zero-copy\/\">zero-copy connectivity<\/a>&nbsp;(no copied or duplicated data means no added risk).<\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/in\/products\/what-is-customer-360\/\">Customer 360<\/a>&nbsp;is where sales, service, marketing, and commerce apps run \u2014 connecting all of your business logic and workflows directly to unified data and agents.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This ecosystem also reaches directly into the tools your teams already use every day, like&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/slack\/\">Slack<\/a>, and into the AI agents built with&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/agentforce\/\">Agentforce<\/a>&nbsp;to act on your behalf. Here\u2019s a closer look at how each one fits into that picture.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(<a href=\"#top\" data-type=\"internal\" data-id=\"#top\">Back to top<\/a>)<\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Introducing SMB Growth Kit: One Connected Platform for Growing Businesses<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Uniquely built for India&#8217;s growing businesses, the new SMB Growth Kit helps you sell faster, collaborate smarter and make confident decisions. Live in just 4 weeks!*<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/in\/smb-growth-kit\/?d=pb\">Get SMB Growth Kit<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"1440\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2026\/09\/Salesforce_SMB-Campagin-RD-Round_1.webp\" class=\"attachment-full size-full\" alt=\"Salesforce_SMB-Campagin-RD-Round_1\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h2 id=\"h-what-is-claudeforce\" class=\"wp-block-heading\"><strong>What is Claudeforce?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.salesforce.com\/claudeforce\/\">Claudeforce<\/a>&nbsp;is the partnership between Salesforce and Anthropic that brings the #1 AI \u2014 Anthropic\u2019s Claude \u2014 together with the #1 AI CRM, Salesforce. It puts your trusted business data, workflows, and governance to work inside the leading AI model, so the most capable AI can reason over the truth of your business and take action on it.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With Claudeforce, you get an AI CRO for every seller, with 37 built-in sales skills that are backed by 27 years of CRM experience. Claude can reason across Salesforce, \u202aSlack,\u202c and email to take action on the real state of your business. It works out of the box with your existing Salesforce permissions and business rules. Just connect Claude once and you get:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Instant grounded intelligence:&nbsp;<\/strong>Ask complex enterprise questions and get real-time, trusted answers<\/li>\n\n\n\n<li><strong>App &amp; Agent Builders<\/strong>: Deploy custom workflows, agents, and secure apps on the fly.<\/li>\n\n\n\n<li><strong>Action-oriented responses<\/strong>: Trigger live enterprise actions and get work done, not just summaries.<\/li>\n\n\n\n<li><strong>Ironclad governance<\/strong>: Zero data retention and a full trust boundary, all Salesforce-certified by default.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Probabilistic models alone can\u2019t run a company and deterministic systems alone can\u2019t reason. Claudeforce fuses Claude\u2019s reasoning with Salesforce\u2019s trusted data and controls to do both.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(<a href=\"#top\" data-type=\"internal\" data-id=\"#top\">Back to top<\/a>)<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"The #1 AI meets the #1 CRM. Welcome to Claudeforce.\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/RZMj7C41AuQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 id=\"h-what-is-aiforce\" class=\"wp-block-heading\">What is AIforce?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">AIforce is Salesforce\u2019s layer of trusted governance that brings all your business data and workflows to any agent through MCP servers, APIs, and CLI tools, without complicated and costly integrations. For decades, enterprise software required users to manually navigate static UI to get work done. Now that agents can access the data, workflows, and rules directly, software is a system that powers every interface. The first product of the partnership is Salesforce in Claude, focused on bringing your sales and revenue team\u2019s data and workflows into Claude.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(<a href=\"#top\" data-type=\"internal\" data-id=\"#top\">Back to top<\/a>)<\/p>\n\n\n\n<div class=\"layout-four wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">Get hands on with our products<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">In this interactive Salesforce demo, you\u2019ll explore real AI use cases and solutions built for agentic enterprises.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/in\/products\/demos\/interactive-portfolio\/\">See for yourself<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-four.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-four.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-four.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 id=\"h-what-is-slack\" class=\"wp-block-heading\"><strong>What is Slack?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.salesforce.com\/in\/slack\/\">Slack<\/a>&nbsp;is where work happens. It\u2019s Salesforce\u2019s AI-powered workspace \u2014 a searchable hub for communication, knowledge, and work tools, used by humans and AI agents alike. Slack integrates with Salesforce apps, and many other tools, to&nbsp;centralize&nbsp;your team\u2019s activity. With scattered email chains replaced with conversations you can&nbsp;organize&nbsp;by topic, project, department, and more, you can keep track of current progress and find older discussions. But it\u2019s more than just a place to chat.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It connects to all your CRM data and workflows, so you can direct agents, review outputs, make decisions, and take action without leaving the app.<\/li>\n\n\n\n<li>With headless architecture, that same conversational interface extends beyond Slack to Teams, voice, or any surface where work happens.<\/li>\n\n\n\n<li>It\u2019s also the home of&nbsp;<a href=\"https:\/\/slack.com\/features\/slackbot\" target=\"_blank\" rel=\"noreferrer noopener\">Slackbot\u279a<\/a>: Your personal AI&nbsp; teammate that helps everyone get more done.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Most AI agents only know what you tell them, but Slackbot understands how your business works. Since it lives in Slack, there\u2019s no setup needed. Slackbot already knows each employees\u2019 role, past interactions, and projects, and can access Google Drive, Salesforce, OneDrive, and other tools your team already uses. You simply give Slackbot instructions or ask it a question and it figures out which information and tools it needs to take action. That means every employee has an intelligent assistant to&nbsp;summarize&nbsp;past conversations, draft messages, generate meeting prep documents, automate tasks, and execute workflows.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(<a href=\"#top\" data-type=\"internal\" data-id=\"#top\">Back to top<\/a>)<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Slackbot isn&amp;apos;t just AI. It&amp;apos;s a teammate.\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/f_KJ4tSq6p8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 id=\"h-what-is-agentforce\" class=\"wp-block-heading\"><strong>What is Agentforce?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.salesforce.com\/in\/agentforce\/\">Agentforce<\/a>&nbsp;is Salesforce\u2019s AI agent platform where you can build, test, deploy, and govern AI agents that work 24\/7, within the guardrails you set. And, it comes with pre-built agents that address your most pressing business needs right out of the box.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI agents built on Agentforce can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reach out to sales pipeline leads with&nbsp;personalized&nbsp;emails, follow up, and book meetings.<\/li>\n\n\n\n<li>Answer customer questions, resolve cases, and act as a personal shopper across ecommerce channels.<\/li>\n\n\n\n<li>Power&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/agentforce\/coworker\/\">Agentforce Coworker<\/a>&nbsp;in Salesforce apps to ask plain-language questions wherever your work happens. Just ask \u201cWhich deals are at risk this quarter?\u201d and get instant, actionable answers without switching tools or digging through reports.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Because agents are powered by secure data, their actions are always relevant to the needs of your company and your customers. Agents adapt in real time as new information flows in, while operating within your business guardrails.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That real-time adaptability depends on Salesforce being reachable wherever agents actually work \u2014 not locked inside a single interface. That\u2019s where Headless 360 comes in.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(<a href=\"#top\" data-type=\"internal\" data-id=\"#top\">Back to top<\/a>)<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/BnUu5y9ptP2UvynS2LzLFc.jpg\"  data-uuid=\"BnUu5y9ptP2UvynS2LzLFc\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"281\"\/>\n<\/div><\/figure>\n\n\n\n<h2 id=\"h-what-is-headless-360\" class=\"wp-block-heading\">What is Headless 360?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.salesforce.com\/in\/headless\/\">Headless 360<\/a>&nbsp;extends every Salesforce product beyond the application. It makes your trusted business capabilities available wherever AI agents work. Think of traditional Salesforce like a bank, where you could only access your money by walking into one specific branch. Headless 360 keeps that same bank, same accounts and same rules, but it multiplies the access points.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The vault didn\u2019t move, the access points multiplied. But their governance stays in place: fraud rules, transaction limits, and&nbsp;authorization&nbsp;checks still apply exactly the same way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With Headless 360, Salesforce\u2019s native permissions, sharing rules, and audit logs travel with the platform wherever it is accessed. This means developers can build with any coding agent, teams can deploy on any surface they already use, and IT leaders can govern and scale securely with native enterprise rules.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whether it\u2019s a service team resolving customer issues directly inside Microsoft Teams, a developer building a workflow in Claude Code, or a seller getting account updates via Gemini, it\u2019s the same platform, same business logic, and same governance. Only the entry point is different.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Headless 360 isn\u2019t the removal of the interface. It\u2019s the liberation of the Salesforce platform because while the interface becomes flexible, the enterprise intelligence underneath stays constant.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So whether you use Salesforce within our platform, or pull it into your interface of choice, you have access to all of the apps, governance, and logic that has defined Salesforce for 27 years. Apps that help you run your enterprise and provide a level of service your customers deserve.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(<a href=\"#top\" data-type=\"internal\" data-id=\"#top\">Back to top<\/a>)<\/p>\n\n\n\n<h2 id=\"h-salesforce-for-customer-service\" class=\"wp-block-heading\"><strong>Salesforce for customer service<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"http:\/\/www.salesforce.com\/in\/service\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce Service\u279a<\/a>&nbsp;connects customer service, field service, and employee service on one platform \u2014 uniting AI agents, human expertise, and trusted data for one seamless experience.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-salesforce-blog-stats\">\n\t<div class=\"wp-block-salesforce-blog-stats__container\">\n\t\t<header class=\"wp-block-salesforce-blog-stats__stat\">\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__number\">38%<\/p>\n\t\t<\/header>\n\n\t\t<div class=\"wp-block-salesforce-blog-stats__content\">\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__headline\">improvement in customer satisfaction (CSAT)*<\/p>\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__description\"><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-salesforce-blog-stats\">\n\t<div class=\"wp-block-salesforce-blog-stats__container\">\n\t\t<header class=\"wp-block-salesforce-blog-stats__stat\">\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__number\">30%<\/p>\n\t\t<\/header>\n\n\t\t<div class=\"wp-block-salesforce-blog-stats__content\">\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__headline\">lower support costs on average*<\/p>\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__description\"><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-salesforce-blog-stats\">\n\t<div class=\"wp-block-salesforce-blog-stats__container\">\n\t\t<header class=\"wp-block-salesforce-blog-stats__stat\">\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__number\">38%<\/p>\n\t\t<\/header>\n\n\t\t<div class=\"wp-block-salesforce-blog-stats__content\">\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__headline\">increase in number of cases solved with Salesforce AI<\/p>\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__description\"><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Autonomous agents increase productivity by providing 24\/7 customer service and generating responses to customer queries. And with&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/agentforce\/voice\/\">Agentforce Voice<\/a>, customers can now have complex conversations with agents that know the full context of past interactions. When needed, these agents can hand off to a human rep, together with call notes that get reps instantly up to speed. Now, you can resolve cases faster, provide instant support, and have a complete and informed view of your customers at every interaction across self-service, field service, chat, SMS, and social messaging \u2014 all from one platform.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let your team do what only they can do; Agentforce Service handles the rest.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(<a href=\"#top\" data-type=\"internal\" data-id=\"#top\">Back to top<\/a>)<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/YWivWyctCZa49mJFBKKmoG.jpg\"  data-uuid=\"YWivWyctCZa49mJFBKKmoG\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"281\"\/>\n<\/div><\/figure>\n\n\n\n<h2 id=\"h-salesforce-for-sales\" class=\"wp-block-heading\"><strong>Salesforce for sales<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sales is in our name. It\u2019s how we got started, and we\u2019ve never stopped finding ways to empower sales teams.&nbsp;<a href=\"http:\/\/www.salesforce.com\/in\/sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce Sales\u279a<\/a>&nbsp;gives sellers agents that provide deal insights and sales coaching. It also has Piper, a pre-built AI sales rep that engages website visitors, qualifies leads, and books meetings around the clock \u2014 chatting with buyers by text, voice, or video. It works right inside Salesforce, keeping sales reps in the loop through Slack. Those agents also engage leads, answer questions, and book meetings automatically, so sellers can spend less time on busywork and more time closing deals.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-salesforce-blog-stats\">\n\t<div class=\"wp-block-salesforce-blog-stats__container\">\n\t\t<header class=\"wp-block-salesforce-blog-stats__stat\">\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__number\">78%<\/p>\n\t\t<\/header>\n\n\t\t<div class=\"wp-block-salesforce-blog-stats__content\">\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__headline\">have significantly improved win rate*<\/p>\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__description\"><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n<div class=\"wp-block-salesforce-blog-stats\">\n\t<div class=\"wp-block-salesforce-blog-stats__container\">\n\t\t<header class=\"wp-block-salesforce-blog-stats__stat\">\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__number\">35%<\/p>\n\t\t<\/header>\n\n\t\t<div class=\"wp-block-salesforce-blog-stats__content\">\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__headline\">increase in sales revenue*<\/p>\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__description\"><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-salesforce-blog-stats\">\n\t<div class=\"wp-block-salesforce-blog-stats__container\">\n\t\t<header class=\"wp-block-salesforce-blog-stats__stat\">\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__number\">99%<\/p>\n\t\t<\/header>\n\n\t\t<div class=\"wp-block-salesforce-blog-stats__content\">\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__headline\">achieved a positive ROI*<\/p>\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__description\"><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n<div class=\"wp-block-salesforce-blog-stats\">\n\t<div class=\"wp-block-salesforce-blog-stats__container\">\n\t\t<header class=\"wp-block-salesforce-blog-stats__stat\">\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__number\">36%<\/p>\n\t\t<\/header>\n\n\t\t<div class=\"wp-block-salesforce-blog-stats__content\">\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__headline\">increase in sales productivity*<\/p>\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__description\"><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Our platform simplifies and manages the entire sales cycle from prospecting to deal close to upsell and cross-sell. With Agentforce Sales, you get the full sales tech stack ready to automate and scale all your manual sales processes, inspect your pipelines and forecasts with precision accuracy, and connect all customer touchpoints for the best buying experience.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(<a href=\"#top\" data-type=\"internal\" data-id=\"#top\">Back to top<\/a>)<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/eXKYoH6LHnT5T2WN6a6FvY.jpg\"  data-uuid=\"eXKYoH6LHnT5T2WN6a6FvY\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"281\"\/>\n<\/div><\/figure>\n\n\n\n<h2 id=\"h-salesforce-for-marketing\" class=\"wp-block-heading\"><strong>Salesforce for marketing<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ever wish you could turn a single click into a real conversation?&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/marketing\/\">Agentforce Marketing<\/a>&nbsp;makes that happen. Powered by autonomous agents, it meets your customers wherever they already are \u2014&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/marketing\/email\/\">email<\/a>, web, social, mobile, ads \u2014 and turns that first touch into a two-way dialogue, not a one-off blast. Pair that with&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/marketing\/analytics\/guide\/\">marketing analytics<\/a>&nbsp;and AI-driven insights, and you\u2019ll know exactly where every dollar is going and what\u2019s actually moving the needle.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-salesforce-blog-stats\">\n\t<div class=\"wp-block-salesforce-blog-stats__container\">\n\t\t<header class=\"wp-block-salesforce-blog-stats__stat\">\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__number\">34%<\/p>\n\t\t<\/header>\n\n\t\t<div class=\"wp-block-salesforce-blog-stats__content\">\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__headline\">average increase in customer engagement*<\/p>\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__description\"><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-salesforce-blog-stats\">\n\t<div class=\"wp-block-salesforce-blog-stats__container\">\n\t\t<header class=\"wp-block-salesforce-blog-stats__stat\">\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__number\">34%<\/p>\n\t\t<\/header>\n\n\t\t<div class=\"wp-block-salesforce-blog-stats__content\">\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__headline\">increase in marketing ROI, 30% decrease in customer acquisition cost*<\/p>\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__description\"><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-salesforce-blog-stats\">\n\t<div class=\"wp-block-salesforce-blog-stats__container\">\n\t\t<header class=\"wp-block-salesforce-blog-stats__stat\">\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__number\">33%<\/p>\n\t\t<\/header>\n\n\t\t<div class=\"wp-block-salesforce-blog-stats__content\">\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__headline\">increase in campaign conversion rate*<\/p>\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__description\"><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Stop guessing and start working from a&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/marketing\/data\/unified-customer-profile\/\">unified customer profile<\/a>&nbsp;\u2014 so you can send messaging that feels relevant instead of random, and deliver&nbsp;hyper-personalized&nbsp;experiences at scale.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI doesn\u2019t just save time, it sharpens every marketing effort. And with Agentforce, generating leads and dynamic,&nbsp;personalized&nbsp;content gets a lot easier by meeting customers and prospects on their preferred channel and turning them into loyal customers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(<a href=\"#top\" data-type=\"internal\" data-id=\"#top\">Back to top<\/a>)<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/ydBQVehAKDoFRYKRognxfR.jpg\"  data-uuid=\"ydBQVehAKDoFRYKRognxfR\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"281\"\/>\n<\/div><\/figure>\n\n\n\n<h2 id=\"h-see-an-example-of-salesforce-in-action\" class=\"wp-block-heading\"><strong>See an example of Salesforce in action<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We have many&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/customer-stories\/\">customer stories<\/a>&nbsp;to share, but let\u2019s look at just one example of how Salesforce helps deliver success.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.salesforce.com\/customer-stories\/pepsico\/\">PepsiCo\u2019s<\/a>&nbsp;food and beverages are enjoyed more than a billion times a day in over 200 countries. Running a business at that scale is complex, especially when half your customers are small businesses. At the same time, \u201cAI is reshaping our business in ways that were once unimaginable,\u201d said Ramon Laguarta, Chairman and CEO. To make the most of it, PepsiCo is using Salesforce.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With the&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/headless\/\">Headless 360 platform<\/a>, PepsiCo is building agents that replicate the level of service reps provide to large retailers, giving every small business the ability to reach out via live chat or over the phone using&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/agentforce\/voice\/\">Agentforce Voice<\/a>. Next, they\u2019ll deploy Agentforce across their global network of over 100 contact&nbsp;centers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cThe more efficient we can be with our operations, the better,\u201d said Dave Dohnalik, SVP, Technology Strategy &amp; Enterprise Solutions at PepsiCo. With&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/consumer-goods\/\">Agentforce for Consumer Goods<\/a>, the team has a single place to manage promotion timing, pricing, and product mix for top retailers like Walmart and Target. The app also helps make every rep visit count by providing specific merchandising instructions, share-of-shelf metrics tracking, and more.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PepsiCo is Streamlining Global Operations with Salesforce\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/40WcwcMDGS8?start=1&amp;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The powerhouse of PepsiCo\u2019s global operations is&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/data\/\">Data 360<\/a>. With the help of&nbsp;<a href=\"https:\/\/www.mulesoft.com\/platform\/agentforce\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce MuleSoft\u279a<\/a>, they are able to&nbsp;harmonize&nbsp;data from across Salesforce apps and products with internal solutions like consumer and store DNA, and household panel data from spreadsheets. With a complete view of each customer and store, and the ability to segment based on preference, location, or buying habits, \u201cwe know where our consumers are and we know what\u2019s moving,\u201d says Dohnalik. Then, they can quickly use&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/marketing\/\">Agentforce Marketing<\/a>&nbsp;to take action on those segments, and push out&nbsp;personalized&nbsp;marketing messages to consumers via SMS, WhatsApp, and email.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Looking to the future, PepsiCo worked with PwC to design a five-year roadmap with Salesforce at the&nbsp;center. This collaboration and co-innovation led PepsiCo to shift from standalone tools to adopting a full-suite Salesforce ecosystem. The integration journey includes multiple use cases for AI-driven service \u2014 from equipment servicing to next-generation marketing analytics and&nbsp;personalization&nbsp;\u2014 that will help them continue to drive their business forward.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Salesforce isn\u2019t just for enterprises. It\u2019s also the CRM for small businesses with great ambition.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(<a href=\"https:\/\/www.salesforce.com\/blog\/what-does-salesforce-do\/#top\">Back to top<\/a>)<\/p>\n\n\n\n<h2 id=\"h-salesforce-for-small-business\" class=\"wp-block-heading\"><strong>Salesforce for small business<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Running a small business means wearing a dozen hats.&nbsp;<a href=\"https:\/\/www.salesforce.com\/small-business\/\">Salesforce for Small Business<\/a>&nbsp;is built to take a few off your plate. It\u2019s a scalable CRM platform with sales, customer service automation, and real-time analytics tailored to how SMB teams actually work.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Getting started is easy:&nbsp;<a href=\"https:\/\/www.salesforce.com\/crm\/free-crm\/\">Free CRM<\/a>&nbsp;gives you sales, service, marketing, commerce, and Slack capabilities for up to 2 users at no cost, so you can see what\u2019s possible before you spend a dime. When you\u2019re ready to grow,&nbsp;<a href=\"https:\/\/www.salesforce.com\/small-business\/starter\/\">Starter Suite<\/a>&nbsp;puts AI to work from day one. With turnkey automation that already knows your business, it connects seamlessly with your third-party apps, so every part of your business stays in sync as you scale \u2014 no ripping and replacing systems later.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are benefits that SMBs are seeing from using Salesforce:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-salesforce-blog-stats\">\n\t<div class=\"wp-block-salesforce-blog-stats__container\">\n\t\t<header class=\"wp-block-salesforce-blog-stats__stat\">\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__number\">74%<\/p>\n\t\t<\/header>\n\n\t\t<div class=\"wp-block-salesforce-blog-stats__content\">\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__headline\">agree their Salesforce AI investment generated strong ROI*<\/p>\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__description\"><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-salesforce-blog-stats\">\n\t<div class=\"wp-block-salesforce-blog-stats__container\">\n\t\t<header class=\"wp-block-salesforce-blog-stats__stat\">\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__number\">78%<\/p>\n\t\t<\/header>\n\n\t\t<div class=\"wp-block-salesforce-blog-stats__content\">\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__headline\">say AI is a top investment*<\/p>\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__description\"><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-salesforce-blog-stats\">\n\t<div class=\"wp-block-salesforce-blog-stats__container\">\n\t\t<header class=\"wp-block-salesforce-blog-stats__stat\">\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__number\">66%<\/p>\n\t\t<\/header>\n\n\t\t<div class=\"wp-block-salesforce-blog-stats__content\">\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__headline\">are investing more in data management over the next year*<\/p>\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__description\"><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">(<a href=\"#top\" data-type=\"internal\" data-id=\"#top\">Back to top<\/a>)<\/p>\n\n\n\n<h2 id=\"h-salesforce-for-it\" class=\"wp-block-heading\"><strong>Salesforce for IT<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Whether your team is tech-minded or not, the&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/platform\/\">Headless 360 platform<\/a>&nbsp;can help your entire&nbsp;organization&nbsp;automate workflows, build intelligent apps, and enforce access and compliance controls. It\u2019s also where you can design, test, and deploy AI agents in a single, conversational workspace.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/data\/\">Data 360<\/a>, you can bring together all of your data from data lakes, warehouses, and Salesforce apps to build real-time, unified customer profiles with context. And it all runs on our Trust Layer, a secure architecture built into the Salesforce platform. The Trust Layer sits between your data and any AI model, masking sensitive data, filtering out toxic or unsafe content, and enforcing zero data retention \u2014 so AI can safely act on your business data without it ever being stored or used to train outside models.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Salesforce gives IT teams a trusted, unified, and open platform to automate and secure operations across the business. Our no-code, low-code, and pro-code tools let admins and developers build together, reduce custom maintenance, and streamline support.<\/p>\n\n\n\n<div class=\"wp-block-salesforce-blog-stats\">\n\t<div class=\"wp-block-salesforce-blog-stats__container\">\n\t\t<header class=\"wp-block-salesforce-blog-stats__stat\">\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__number\">36%<\/p>\n\t\t<\/header>\n\n\t\t<div class=\"wp-block-salesforce-blog-stats__content\">\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__headline\">decrease in IT costs*<\/p>\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__description\"><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.salesforce.com\/crm\/crm-integration\/\">Integration is easy<\/a>&nbsp;because our platform is metadata-driven and AI-first. Configuration, updates, and extensions flow naturally, so new solutions can be created quickly without disrupting existing systems. With&nbsp;<a href=\"https:\/\/www.salesforce.com\/mulesoft\/\">Agentforce MuleSoft<\/a>&nbsp;and built-in APIs, Salesforce connects to legacy systems, data lakes, AI models, and services, enabling data to flow seamlessly.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And perhaps most important: Security, governance, and compliance are built in at every layer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(<a href=\"#top\" data-type=\"internal\" data-id=\"#top\">Back to top<\/a>)<\/p>\n\n\n\n<div class=\"layout-six wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><strong>Looking to turn your AI potential into business reality?<\/strong><\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Follow this free guide with step-by-step instructions, the latest use cases, expert interviews, and interactive worksheets for your team.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_self\" href=\"https:\/\/www.salesforce.com\/blog\/playbook\/agentic-ai\">Get the guide now\u279a<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2025\/12\/square_graphic.webp\" class=\"attachment-full size-full\" alt=\"\" \/>\t\t<\/div>\n\t<\/div>\n\n\t\n\t<\/div>\n\n\n\n<h2 id=\"h-salesforce-for-shopping-and-commerce\" class=\"wp-block-heading\"><strong>Salesforce for shopping and commerce<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Retail has changed \u2014 shoppers now start their journey on TikTok, Instagram, or even ChatGPT before they ever make it to your website or app. Salesforce helps you meet them wherever they are with&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/retail\/commerce-software\/\">omnichannel commerce<\/a>. Whether you\u2019re building digital storefronts or&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/service\/customer-self-service\/\">self-service portals<\/a>, our tools connect every touchpoint to grow revenue, keep customers engaged, and tie commerce directly to the rest of your business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.salesforce.com\/in\/commerce\/\">Agentforce Commerce<\/a>&nbsp;brings the experience of your best sales associate by answering product questions, offering&nbsp;personalized&nbsp;suggestions, and completing sales in chat. These&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/retail\/commerce-software\/\">omnichannel commerce<\/a>&nbsp;experiences are available across both&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/commerce\/b2c-ecommerce\/\">B2C<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/commerce\/b2b-ecommerce\/\">B2B<\/a>&nbsp;buying journeys.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Agentforce Commerce customers see:<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-salesforce-blog-stats\">\n\t<div class=\"wp-block-salesforce-blog-stats__container\">\n\t\t<header class=\"wp-block-salesforce-blog-stats__stat\">\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__number\">30%<\/p>\n\t\t<\/header>\n\n\t\t<div class=\"wp-block-salesforce-blog-stats__content\">\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__headline\">increase in digital revenue*<\/p>\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__description\"><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-salesforce-blog-stats\">\n\t<div class=\"wp-block-salesforce-blog-stats__container\">\n\t\t<header class=\"wp-block-salesforce-blog-stats__stat\">\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__number\">30%<\/p>\n\t\t<\/header>\n\n\t\t<div class=\"wp-block-salesforce-blog-stats__content\">\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__headline\">increase in digital conversion rate*<\/p>\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__description\"><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-salesforce-blog-stats\">\n\t<div class=\"wp-block-salesforce-blog-stats__container\">\n\t\t<header class=\"wp-block-salesforce-blog-stats__stat\">\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__number\">35%<\/p>\n\t\t<\/header>\n\n\t\t<div class=\"wp-block-salesforce-blog-stats__content\">\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__headline\">increase in employee productivity*<\/p>\n\t\t\t<p class=\"wp-block-salesforce-blog-stats__description\"><\/p>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Easy to implement and adapt, our tools remove friction from the buying journey&nbsp; even when a customer starts shopping on one channel and finishes on another.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">(<a href=\"#top\" data-type=\"internal\" data-id=\"#top\">Back to top<\/a>)<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/sfnNY9Qz37SDPaGZxLdNQ8.jpg\"  data-uuid=\"sfnNY9Qz37SDPaGZxLdNQ8\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"281\"\/>\n<\/div><\/figure>\n\n\n\n<h2 id=\"h-why-salesforce\" class=\"wp-block-heading\"><strong>Why Salesforce<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Anyone can bolt AI onto a workflow. What\u2019s harder, and what actually matters when your business is on the line, is AI that knows your customers, your rules, and your history well enough to act on your behalf, safely, at scale. That\u2019s the difference Salesforce brings: 27 years of trusted business logic, unified data, and governance that no model or point solution can replicate overnight.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is why the agentic enterprise isn\u2019t a future state \u2014 it\u2019s already running at companies like PepsiCo, and it starts with Salesforce as the foundation underneath every agent, every interface, and every decision. As AI reshapes how work gets done, the businesses that win won\u2019t be the ones with the flashiest model. They\u2019ll be the ones whose AI can be trusted to act \u2014 and Salesforce is built to make that trust possible everywhere your business shows up.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Explore how Salesforce can help your business unlock that potential and continue your learning journey with these free resources:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/salesforce-customer-360\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Basics on Trailhead\u279a<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/agentforce-agents-quick-look\/discover-agentforce-agents\" target=\"_blank\" rel=\"noreferrer noopener\">Discover Agentforce and AI Agents\u279a<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">(<a href=\"#top\" data-type=\"internal\" data-id=\"#top\">Back to top<\/a>)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>*Source: 2026 Salesforce Success Metrics Global Highlights. Data is aggregated from 3,887 customers across 9 countries.<\/em><\/p>\n\n\n<div class=\"accordion-v2 \">\n\t\n\n<button class=\"accordion-header accordion-v2__header\" role=\"button\">\n\tWhat does Salesforce do?<\/button>\n<div class=\"accordion-content accordion-v2__content\">\n\t\n\n<p class=\"wp-block-paragraph\">Salesforce is the world\u2019s #1 agentic CRM platform. It gives employees and AI agents a shared foundation of real customer data and business logic to take action together \u2014 not just have conversations \u2014 so companies of any size or industry can connect with customers and grow.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header accordion-v2__header\" role=\"button\">\n\tWhat is Salesforce used for?<\/button>\n<div class=\"accordion-content accordion-v2__content\">\n\t\n\n<p class=\"wp-block-paragraph\">Managing customer relationships, streamlining sales, automating marketing, and delivering customer service \u2014 all on one AI-powered platform.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header accordion-v2__header\" role=\"button\">\n\tIs Salesforce a CRM?<\/button>\n<div class=\"accordion-content accordion-v2__content\">\n\t\n\n<p class=\"wp-block-paragraph\">Yes, Salesforce provides cloud-based customer relationship management (CRM), giving AI-powered businesses tools and out-of-the-box agents to manage customer records, track sales pipelines, generate marketing campaigns, and handle support requests in one central location. It\u2019s part of Salesforce\u2019s&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/products\/what-is-customer-360\/\">Customer 360<\/a>, that helps businesses manage sales, marketing, service, commerce, and more.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header accordion-v2__header\" role=\"button\">\n\tWhat are Salesforce\u2019s products?<\/button>\n<div class=\"accordion-content accordion-v2__content\">\n\t\n\n<p class=\"wp-block-paragraph\">Salesforce\u2019s products include&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/sales\/\">Agentforce Sales<\/a>,&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/service\/\">Agentforce Service<\/a>,&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/marketing\/\">Agentforce Marketing<\/a>,&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/commerce\/\">Agentforce Commerce<\/a>,&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/platform\/\">Headless 360 platform<\/a>,&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/agentforce\/\">Agentforce<\/a>, and&nbsp;<a href=\"http:\/\/salesforce.com\/in\/slack\" target=\"_blank\" rel=\"noreferrer noopener\">Slack\u279a<\/a>. We\u2019ve also built a whole&nbsp;<a href=\"https:\/\/www.salesforce.com\/services\/\">Customer Success<\/a>&nbsp;ecosystem to help customers get the most out of their Salesforce investment. This includes collaborating with our&nbsp;<a href=\"https:\/\/www.salesforce.com\/services\/professional-services\/\">Professional Services<\/a>&nbsp;team to set up your Salesforce instance, our&nbsp;<a href=\"https:\/\/appexchange.salesforce.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">AppExchange\u279a<\/a>&nbsp;that lets you&nbsp;customize&nbsp;Salesforce products, and the ability to train your entire workforce on Salesforce and in-demand skills for free with&nbsp;Trailhead.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header accordion-v2__header\" role=\"button\">\n\tWhat is Salesforce best known for?<\/button>\n<div class=\"accordion-content accordion-v2__content\">\n\t\n\n<p class=\"wp-block-paragraph\">Salesforce is best known as the world\u2019s #1 agentic&nbsp;<a href=\"http:\/\/salesforce.com\/in\/crm\" target=\"_blank\" rel=\"noreferrer noopener\">CRM\u279a<\/a>. We were the first company to put business software in the cloud, and are still redefining what a CRM can do by combining trusted data with autonomous AI agents.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond product, Salesforce is known for its&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/company\/our-values\/\">values-driven model<\/a>: Trust, customer success, innovation, equality, and sustainability \u2014 backed by the&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/company\/pledge\/\">1-1-1 philanthropic model<\/a>&nbsp;(1% of equity, product, and employee time donated). To date: $912M+ in grants, 10.65+ million volunteer hours, and product donations to 64.9K+ nonprofits and schools.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We also believe technology should serve a broader purpose. Salesforce has created solutions to help&nbsp;organizations&nbsp;track and reduce their environmental impact, and&nbsp;<a href=\"https:\/\/trailhead.salesforce.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Trailhead\u279a<\/a>&nbsp;modules to help employees build new skills and reskill for the future.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header accordion-v2__header\" role=\"button\">\n\tWhat is Agentforce?<\/button>\n<div class=\"accordion-content accordion-v2__content\">\n\t\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.salesforce.com\/in\/agentforce\/\">Agentforce<\/a>&nbsp;is the intelligence that powers your business across Salesforce products and anywhere else you integrate it, all within the guardrails you set. It\u2019s where you can build, test, deploy and govern AI agents that are always on and can take action any time of day or night.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header accordion-v2__header\" role=\"button\">\n\tCan small businesses use Salesforce?<\/button>\n<div class=\"accordion-content accordion-v2__content\">\n\t\n\n<p class=\"wp-block-paragraph\">Yes.&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/small-business\/\">Salesforce for Small Business<\/a>&nbsp;is scalable with a suite of tools tailored to SMBs. It also integrates seamlessly with third-party apps to ensure that all processes are aligned. With Salesforce, upgrades happen automatically via the cloud, you receive the same security standards demanded by our most stringent customers, and our products can scale with you. Salesforce SMB products include&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/crm\/free-crm\/\">Free Suite<\/a>,&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/small-business\/starter\/\">Starter Suite<\/a>, and&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/small-business\/pro-suite\/\">Pro Suite<\/a>.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header accordion-v2__header\" role=\"button\">\n\tHow hard is it to migrate from another CRM to Salesforce?<\/button>\n<div class=\"accordion-content accordion-v2__content\">\n\t\n\n<p class=\"wp-block-paragraph\">Migrating from another CRM to Salesforce can be a smooth process if approached systematically. The steps involved in planning and executing a successful&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/crm\/crm-implementation\/\">CRM implementation<\/a>&nbsp;include performing a needs assessment,&nbsp;customization&nbsp;tailored to your existing workflows and tools, training and support, and ongoing evaluation and iteration.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header accordion-v2__header\" role=\"button\">\n\tWhat industries use Salesforce?<\/button>\n<div class=\"accordion-content accordion-v2__content\">\n\t\n\n<p class=\"wp-block-paragraph\">Salesforce is used across nearly every sector, including financial services, healthcare, retail, manufacturing, technology, higher education, and public sector&nbsp;organizations. Because its platform is&nbsp;customizable, companies adapt it to handle industry-specific compliance, operations, and customer relationships. Learn more about&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/industries\/\">Salesforce Industries here<\/a>.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header accordion-v2__header\" role=\"button\">\n\tDoes Salesforce offer AI features?<\/button>\n<div class=\"accordion-content accordion-v2__content\">\n\t\n\n<p class=\"wp-block-paragraph\">Yes. Agentforce lets companies build and deploy AI agents that can autonomously take action across every department. These actions include reaching out to sales leads and closing deals, responding to customer issues, creating and running marketing campaigns, and providing&nbsp;personalized&nbsp;shopping recommendations. Agents also work alongside humans to answer employee questions, resolve issues, and accelerate everyday tasks in the natural flow of work.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header accordion-v2__header\" role=\"button\">\n\tHow much does Salesforce cost?<\/button>\n<div class=\"accordion-content accordion-v2__content\">\n\t\n\n<p class=\"wp-block-paragraph\">Salesforce costs and pricing structures vary based on the product and plan. Have a look at the&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/pricing\/\">Salesforce product pricing here<\/a>.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header accordion-v2__header\" role=\"button\">\n\tWhat is the ROI of Salesforce?<\/button>\n<div class=\"accordion-content accordion-v2__content\">\n\t\n\n<p class=\"wp-block-paragraph\">On average, our customers see a 55% ROI (return on investment) when they implement Salesforce. And it\u2019s not just some customers who benefit from switching: 98% of Salesforce customers achieve a positive ROI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s because we have an entire support ecosystem to help you reach your goals fast. With Salesforce, you can lower costs and boost productivity across your entire&nbsp;organization&nbsp;using one trusted&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/platform\/\">platform<\/a>. It increases productivity with the help of AI agents, and it drives efficient growth by helping your employees exceed customer expectations.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header accordion-v2__header\" role=\"button\">\n\tWhat is Slackbot?<\/button>\n<div class=\"accordion-content accordion-v2__content\">\n\t\n\n<p class=\"wp-block-paragraph\">Most AI agents only know what you tell them. Slackbot knows how your business actually works. Slackbot is your AI agent built into Slack with full context of your conversations, files, decisions, and connected data. That means it doesn\u2019t just answer questions like a generic chatbot, it takes action. It works across every app and&nbsp;specialized&nbsp;AI agent already connected to Slack, so you never have to know which tool does what. Just say what needs to happen, and Slackbot will find the right path and get it done.<\/p>\n\n<\/div>\n\n<\/div> <!-- \/.accordion-v2 -->\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From your first customer conversation to your next big win, Salesforce&#8217;s #1 agentic CRM helps you build stronger relationships, work smarter with AI agents, and transform your business into an agentic enterprise.<\/p>\n","protected":false},"author":1,"featured_media":13880,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"b5707ddb689d42c9aec1614bIN","post_meta_title":"","ai_synopsis":"","_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[684],"sf_content_type":[],"coauthors":[694],"class_list":["post-9005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-crm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.2 (Yoast SEO v28.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What Does Salesforce Do? | Salesforce<\/title>\n<meta name=\"description\" content=\"What does Salesforce do? 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