{"id":9005,"date":"2025-12-11T13:24:19","date_gmt":"2025-12-11T13:24:19","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=9005"},"modified":"2025-12-11T15:13:05","modified_gmt":"2025-12-11T15:13:05","slug":"what-does-salesforce-do","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/in\/blog\/what-does-salesforce-do\/","title":{"rendered":"What Does Salesforce Do?"},"content":{"rendered":"\n<section class=\"key-takeaways wp-block-salesforce-blog-key-takeaways\" aria-label=\"Key Takeaways\">\n\t<div class=\"wp-block-salesforce-blog-key-takeaways__inner\">\n\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__header\">\n\t\t\t<div class=\"wp-block-salesforce-blog-key-takeaways__title\">\n\t\t\t\t<h2 class=\"wp-block-salesforce-blog-key-takeaways__title-text\">\n\t\t\t\t\tKey Takeaways\t\t\t\t<\/h2>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t<button \n\t\t\tid=\"wp-block-salesforce-blog-key-takeaways-button\"\n\t\t\tclass=\"wp-block-salesforce-blog-key-takeaways__button\"\n\t\t\taria-controls=\"wp-block-salesforce-blog-key-takeaways-content\"\n\t\t\taria-expanded=\"false\"\n\t\t\taria-label=\"\n\t\t\tToggle Key Takeaways content\t\t\t\"\n\t\t>\n\t\t\t\n<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"22\" height=\"22\" fill=\"none\" viewBox=\"0 0 22 22\" aria-hidden=\"true\"><path fill=\"url(#a)\" d=\"M17.401 6.445a1.525 1.525 0 0 1 2.153 0 1.517 1.517 0 0 1 0 2.149l-7.977 7.961a1.526 1.526 0 0 1-2.154 0L1.446 8.594a1.517 1.517 0 0 1 0-2.149 1.524 1.524 0 0 1 2.153 0l6.9 6.886z\" \/><defs><linearGradient id=\"a\" x2=\"10.5\" y2=\"17\" gradientUnits=\"userSpaceOnUse\"><stop stop-color=\"#BA01FF\" \/><stop offset=\"1\" stop-color=\"#0250D9\" \/><\/linearGradient><\/defs><\/svg>\n\t\t<\/button>\n\n\t\t\t\t\t<div id=\"wp-block-salesforce-blog-key-takeaways-content\" class=\"wp-block-salesforce-blog-key-takeaways__content\" aria-hidden=\"true\">\n\t\t\t\t\n\n<ul class=\"wp-block-list\">\n<li>Salesforce is the world\u2019s #1 AI CRM, where humans and AI agents work together on one platform to reach new levels of customer success.&nbsp;<\/li>\n\n\n\n<li>With Salesforce, companies can use AI, data, and apps to build better relationships with customers, which opens up new opportunities and growth.<\/li>\n\n\n\n<li>Agentforce is Salesforce\u2019s AI, which allows AI agents to work across critical business functions to improve customer and employee experiences.<\/li>\n\n\n\n<li>Salesforce offers AI-powered apps for specific business needs, including sales, marketing, service, commerce, and more.<\/li>\n<\/ul>\n\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<footer class=\"wp-block-salesforce-blog-key-takeaways__footer\">\n\t\t\t\t\tThis summary was created with AI and reviewed by an editor.\t\t\t\t<\/footer>\n\t\t\t\t\t\t<\/div>\n<\/section>\n\n\n\n<p>Salesforce is the world\u2019s #1 AI CRM, and helps businesses use their customer data and AI to work smarter, be more responsive, and build better relationships with their customers.<\/p>\n\n\n\n<p>Imagine having a&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/agentforce\/digital-labor\/\" target=\"_blank\" rel=\"noreferrer noopener\">digital labor<\/a>&nbsp;workforce that never sleeps, never takes a break, and handles millions of customer interactions simultaneously while improving with each one. Now, imagine how that helps human employees do better work, hit goals faster, and dream bigger.<\/p>\n\n\n\n<p>This is the&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/agentforce\/agentic-enterprise\/\" target=\"_blank\" rel=\"noreferrer noopener\">agentic enterprise<\/a>. It\u2019s humans and AI agents working together to reach a level of success that\u2019s never been possible before.&nbsp;<\/p>\n\n\n\n<p>What does this mean? Consider these scenarios:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your customer profiles get updated in real time, with AI using web engagement and purchase history data to create highly&nbsp;personalized&nbsp;offers.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.salesforce.com\/in\/agentforce\/ai-agents\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI agents<\/a>&nbsp;respond to customer queries 24\/7, recommending products and processing returns \u2014 and escalating tough questions to human employees.<\/li>\n\n\n\n<li>Agents autonomously nurture sales leads daily, coach every rep on every deal, and generate quotes in an instant.<\/li>\n<\/ul>\n\n\n\n<p>These are real use cases taking place at businesses worldwide right now. And Salesforce\u2019s products and services are making it possible.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Table of contents<\/h2><ul><li><a href=\"#h-what-does-salesforce-do\" data-level=\"2\">What does Salesforce do?<\/a><\/li><li><a href=\"#h-what-is-agentforce\" data-level=\"2\">What is Agentforce?<\/a><\/li><li><a href=\"#h-what-is-slack\" data-level=\"2\">What is Slack?<\/a><\/li><li><a href=\"#h-how-does-salesforce-work\" data-level=\"2\">How does Salesforce work?<\/a><\/li><li><a href=\"#h-salesforce-for-sales\" data-level=\"2\">Salesforce for sales<\/a><\/li><li><a href=\"#h-salesforce-for-customer-service\" data-level=\"2\">Salesforce for customer service<\/a><\/li><li><a href=\"#h-salesforce-for-marketing\" data-level=\"2\">Salesforce for marketing<\/a><\/li><li><a href=\"#h-salesforce-for-b2c-and-b2b-shopping-and-commerce\" data-level=\"2\">Salesforce for B2C and B2B shopping and commerce<\/a><\/li><li><a href=\"#h-salesforce-for-it\" data-level=\"2\">Salesforce for IT<\/a><\/li><li><a href=\"#h-salesforce-for-small-business\" data-level=\"2\">Salesforce for small business<\/a><\/li><li><a href=\"#h-see-an-example-of-salesforce-in-action\" data-level=\"2\">See an example of Salesforce in action<\/a><\/li><li><a href=\"#h-what-is-salesforce-best-known-for\" data-level=\"2\">What is Salesforce best known for?<\/a><\/li><li><a href=\"#h-humans-and-agents-driving-customer-success\" data-level=\"2\">Humans and agents driving customer success<\/a><\/li><li><a href=\"#h-frequently-asked-questions-faqs\" data-level=\"2\">Frequently Asked Questions (FAQs)<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-does-salesforce-do\">What does Salesforce do?<\/h2>\n\n\n\n<p>Salesforce is the world\u2019s #1 AI&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/crm\/what-is-crm\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer relationship management (CRM)<\/a>&nbsp;platform, and helps businesses use AI, data, and apps to learn more about customers and better connect with them. This opens up new opportunities and leads to more growth for companies of any size, across any industry, at any stage.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s how Salesforce makes it happen:<\/p>\n\n\n\n<p><strong>AI:&nbsp;<\/strong>Companies use Agentforce to power agents and other AI capabilities that take action across every department \u2014&nbsp;from responding to customers and closing deals to running campaigns and generating product descriptions. Agents also work alongside humans via Slack, the conversational interface where they can answer employee questions, resolve issues, and accelerate everyday tasks in the natural flow of work.<\/p>\n\n\n\n<p><strong>Data<\/strong>: Business moves faster when every employee and AI agent is working with the latest information. Salesforce\u2019s\u00a0<a href=\"https:\/\/www.salesforce.com\/in\/data\/\" target=\"_blank\" rel=\"noreferrer noopener\">Data 360\u279a<\/a>\u00a0platform pulls together all of your data \u2014\u00a0like customer interactions, inventory, and even images \u2014\u00a0and uses it to create secure unified profiles. You get an up-to-the-minute record of every customer interaction, and that data easily flows into all the apps, tools, and services that move business forward.<\/p>\n\n\n\n<p><strong>Apps<\/strong>: Salesforce has created a suite of applications that address the most critical business needs. Agentforce Sales focuses on (you guessed it) the sales process, helping you close deals faster. Agentforce Service resolves issues more efficiently, Agentforce Marketing helps create two-way conversations with customers, Agentforce Commerce boosts revenue with seamless buying experiences, and more.<\/p>\n\n\n\n<p>The key is that all of the above work in harmony with humans on one deeply unified platform. Salesforce\u2019s full portfolio of products is called Agentforce 360, and it connects your apps, data, and AI agents to improve every process. That deep integration makes it easier for businesses to adopt&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/agentforce\/agentic-systems\/\" target=\"_blank\" rel=\"noreferrer noopener\">agentic AI<\/a>&nbsp;and become more efficient while unlocking new capabilities and revenue streams.<\/p>\n\n\n\n<p>This the agentic enterprise: Humans and AI agents working side by side, with agents taking on work and humans focusing on creativity, relationships, and strategy. Companies of any size and industry can use this model to become faster, smarter, and more resilient. It\u2019s not just an upgrade \u2014 it\u2019s a fundamental shift that opens limitless opportunities and defines the future of business. (<a href=\"https:\/\/www.salesforce.com\/in\/blog\/what-does-salesforce-do\/#top\">Back to top<\/a>)<\/p>\n\n\n\n<div class=\"layout-one wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\"><strong><strong>What\u2019s your agentic AI strategy?<\/strong><\/strong><\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Our playbook is your free guide to becoming an agentic enterprise. Learn about use cases, deployment, and AI skills, and download interactive worksheets for your team.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/in\/blog\/playbook\/agentic-ai\">The future starts now<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-one.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-one.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__cloud\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-cloud-layout-one.png\" alt=\"\">\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-agentforce\">What is Agentforce?<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/in\/agentforce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a>&nbsp;is the intelligence that lives within our products, with a deep understanding of your customer and business data, which enables it to perform tasks without the need for human oversight. Powered by agentic AI, agents are always on, and can take action any time of day or night within the guidelines you\u2019ve established.<\/p>\n\n\n\n<p>Agentforce makes it possible for employees to exceed customer expectations with the help of digital labor. For example, agents can identify potential customers in your pipeline and autonomously reach out with&nbsp;personalized&nbsp;emails. Then, they can follow up, answer specific questions, and schedule an intro meeting with a prepared agenda. Agents can also interact directly with customers to answer questions, resolve cases, and act as personal shoppers across ecommerce channels.&nbsp;<\/p>\n\n\n\n<p>Because agents are powered by secure data, their actions are always relevant to the needs of your company and your customers. Agents adapt in real time as new information flows in, while operating within your business guardrails. And with the&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/agentforce\/what-is-a-reasoning-engine\/atlas\/\" target=\"_blank\" rel=\"noreferrer noopener\">Atlas Reasoning Engine<\/a>&nbsp;providing step-by-step explanations, every action is transparent and accountable. (<a href=\"https:\/\/www.salesforce.com\/in\/blog\/what-does-salesforce-do\/#top\">Back to top<\/a>)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-slack\">What is Slack?<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/in\/slack\/\" target=\"_blank\" rel=\"noreferrer noopener\">Slack<\/a>&nbsp;is Salesforce\u2019s AI-powered workspace that&nbsp;centralizes&nbsp;communication, knowledge, and work tools into a searchable hub. It\u2019s the agentic work operating system for collaborating side-by-side with both human colleagues and AI agents.&nbsp;<\/p>\n\n\n\n<p>Slack integrates with Salesforce apps and other tools, replacing scattered email chains with conversations you can&nbsp;organize&nbsp;by topic, project, department, and more. This makes it easy to keep track of current progress and find older discussions. It\u2019s also a place for taking action via workflows that are easy to build and to use.&nbsp;<\/p>\n\n\n\n<p>Now, there\u2019s no need to switch between tools to interact with agents, like&nbsp;<a href=\"https:\/\/slack.com\/blog\/news\/dreamforce-slack-native-ai\" target=\"_blank\" rel=\"noreferrer noopener\">Slackbot<\/a>&nbsp;\u2014&nbsp;Slack\u2019s built-in AI companion that connects to Google Drive, Salesforce, OneDrive, and other tools you already use. With access to information across conversations and files, Slackbot can perform tasks like answering questions,&nbsp;analyzing&nbsp;reports, flaging daily priorities, and automating routine tasks without leaving your workspace. (<a href=\"https:\/\/www.salesforce.com\/in\/blog\/what-does-salesforce-do\/#top\">Back to top<\/a>)<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-embed-handler wp-block-embed-embed-handler wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Why Do So Many Companies Use Salesforce? Explaining the ROI of CRM | Salesforce Explained\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/fkdc1lkNh9Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Learn how Salesforce helps you increase efficiency, improve results, and lower costs.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-does-salesforce-work\">How does Salesforce work?<\/h2>\n\n\n\n<p>Salesforce works thanks to a portfolio that provides everyone in your company with&nbsp;a single shared view of your customer and a better way to build deeper relationships with them. That solid foundation clears a path for AI agents that perform across business apps, sharing insights, suggesting next steps, and even interacting with employees and customers.<\/p>\n\n\n\n<p>Building an agentic enterprise means ensuring you have the right context and information for both humans and AI agents to do better work. Data 360 connects to the places your data already lives (lakes, warehouses, and Salesforce apps) and builds real-time, unified profiles. And since you\u2019re connecting with your data directly, there\u2019s&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/blog\/zero-copy\/\" target=\"_blank\" rel=\"noreferrer noopener\">zero-copy connectivity<\/a>, removing the risks involved with duplicating data.<\/p>\n\n\n\n<p>AI agents are built on the Agentforce 360 Platform, the agentic layer of our portfolio. It\u2019s where you can safely build, deploy, and manage AI agents that can automate tasks and support employees across every department. The result is digital labor that runs at scale, freeing up employees to focus on creativity, relationships, and strategy.\u00a0Apps are how businesses use Salesforce to get work done.\u00a0<a href=\"https:\/\/www.salesforce.com\/blog\/what-exactly-is-salesforce-customer-360\/\" target=\"_blank\" rel=\"noreferrer noopener\">Customer 360\u279a<\/a>, what we call our collection of apps for sales, service, marketing, commerce, and platform, connects directly to unified data and agents, so humans and agents work in the same apps and workflows \u2014\u00a0facilitated by Slack.<\/p>\n\n\n\n<p>Salesforce is more than a platform \u2014 it\u2019s an ecosystem. Customers can extend Salesforce with thousands of solutions from the&nbsp;<a href=\"https:\/\/appexchange.salesforce.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">AppExchange<\/a>&nbsp;to connect with a global network of partners and experts.&nbsp;<a href=\"https:\/\/trailhead.salesforce.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Trailhead<\/a>, our free online learning platform, provides training so employees can build their skills, while Salesforce\u2019s&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/services\/\" target=\"_blank\" rel=\"noreferrer noopener\">Customer Success<\/a>&nbsp;resources help&nbsp;organizations&nbsp;succeed faster. This ecosystem ensures companies of any size can grow with Salesforce and adapt as their needs change \u2014 helping every business on the path to becoming an agentic enterprise. (<a href=\"https:\/\/www.salesforce.com\/in\/blog\/what-does-salesforce-do\/#top\">Back to top<\/a>)<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69ea38ad85c7b&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69ea38ad85c7b\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" height=\"576\" width=\"1024\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2024\/05\/AF360_WDSFD_Blog.webp?w=1024\" alt=\"\" class=\"wp-image-16461\" srcset=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2024\/05\/AF360_WDSFD_Blog.webp 1577w, https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2024\/05\/AF360_WDSFD_Blog.webp?w=300&amp;h=169 300w, https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2024\/05\/AF360_WDSFD_Blog.webp?w=768&amp;h=432 768w, https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2024\/05\/AF360_WDSFD_Blog.webp?w=1024&amp;h=576 1024w, https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2024\/05\/AF360_WDSFD_Blog.webp?w=1536&amp;h=864 1536w, https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2024\/05\/AF360_WDSFD_Blog.webp?w=150&amp;h=84 150w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><figcaption class=\"wp-element-caption\">Agentforce 360 is Salesforce\u2019s full portfolio of products, uniting employees, AI agents, data, and apps on one trusted platform.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-salesforce-for-sales\">Salesforce for sales<\/h2>\n\n\n\n<p>Sales is in our name. It\u2019s how we got started in the&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/crm\/\" target=\"_blank\" rel=\"noreferrer noopener\">CRM<\/a>&nbsp;business, and we\u2019ve never stopped finding ways to empower sales teams. With&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/artificial-intelligence\/what-is-generative-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">generative AI<\/a>&nbsp;and autonomous agents, today\u2019s&nbsp;<a href=\"http:\/\/www.salesforce.com\/in\/sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce Sales<\/a>&nbsp;gives sellers unified insights and recommendations to help them spend less time on busywork and more time closing deals. It even uses AI agents to autonomously engage with leads via a website or messaging channel to answer questions, capture leads, and schedule meetings with your sales team.<\/p>\n\n\n\n<p>And better still, by connecting sales with marketing, service, and more, your opportunities increase, and your customer experiences feel more seamless and engaged. On average, our customers see a 30% increase in sales revenue, and a 30% increase in sales productivity, after implementing Agentforce Sales.*<\/p>\n\n\n\n<p>Our platform simplifies and manages the entire sales cycle \u2014 from prospecting to deal close to upsell and cross-sell. With Agentforce Sales, you\u2019ve got the full sales tech stack ready to automate and scale all your manual sales processes, inspect your pipelines and forecasts with precision accuracy, and connect all customer touchpoints for the best buying experience.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/in\/sales\/artificial-intelligence\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sales teams can also use Agentforce<\/a>&nbsp;to identify deal insights, provide sales coaching, and recommend the next best interaction to improve your chances of closing deals.&nbsp;Sales teams have reported that their deals close 29% faster after implementing our AI tools.* (<a href=\"https:\/\/www.salesforce.com\/in\/blog\/what-does-salesforce-do\/#top\">Back to top<\/a>)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-salesforce-for-customer-service\">Salesforce for customer service<\/h2>\n\n\n\n<p>With&nbsp;<a href=\"http:\/\/www.salesforce.com\/in\/service\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce Service<\/a>, Salesforce customers see a 33% improvement in customer satisfaction (CSAT) while decreasing their support costs by 26% on average.* Our leading customer service tools help you scale service while&nbsp;maximizing&nbsp;ROI and driving efficiencies from the contact&nbsp;center&nbsp;to the field \u2014 all on a single cloud platform.<\/p>\n\n\n\n<p>Companies are seeing 31% of cases or customer issues being solved by Salesforce AI. Autonomous agents, powered by&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/service\/ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a>, increase productivity by providing 24\/7 customer service, generating responses to customer queries. And with&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/agentforce\/voice\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce Voice<\/a>, customers can now have complex conversations with agents that know the full context of past interactions. When needed, these agents can hand off to a human rep, together with call notes that get reps instantly up to speed. Now, you can resolve cases faster, provide instant support, and have a complete and informed view of your customers at every interaction.<\/p>\n\n\n\n<p>Today, customers expect to interact with your business through their preferred channels. We can help you manage those critical touchpoints to provide seamless customer experiences, including self-service channels, field service, and digital interactions like chat, SMS, and social messaging apps. When your teams are working together with agents, there are endless opportunities for time and cost savings. (<a href=\"https:\/\/www.salesforce.com\/in\/blog\/what-does-salesforce-do\/#top\">Back to top<\/a>)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-salesforce-for-marketing\">Salesforce for marketing<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/in\/marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce Marketing<\/a>&nbsp;helps you save time, increase efficiency, and meet customers on their preferred channels \u2014&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/marketing\/email\/\" target=\"_blank\" rel=\"noreferrer noopener\">email<\/a>, web, social, mobile, ads \u2014&nbsp;and turn that first interaction into a 2-way conversation with an autonomous agent. And with the help of&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/marketing\/analytics\/guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing analytics<\/a>&nbsp;and AI insights, rest assured you\u2019re getting the most out of every dollar and&nbsp;optimizing&nbsp;campaign performance.<\/p>\n\n\n\n<p>Marketing teams that use Salesforce estimate a 33% average increase in customer engagement, a 32% increase in marketing ROI, and 30% average decrease in costs to acquire new customers.* You can better understand your customers through unified data and engage them with relevant messaging, delivering&nbsp;hyperpersonalized&nbsp;interactions everywhere.<\/p>\n\n\n\n<p>Using AI and unified data to&nbsp;personalize&nbsp;offers, campaigns and journeys, Salesforce customers see a 33% average increase in conversions. With&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/marketing\/ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce<\/a>, you can improve lead generation and generate dynamic&nbsp;personalized&nbsp;content that engages customers and prospects on their preferred channel, boosting customer acquisition. (<a href=\"https:\/\/www.salesforce.com\/in\/blog\/what-does-salesforce-do\/#top\">Back to top<\/a>)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-salesforce-for-b2c-and-b2b-shopping-and-commerce\">Salesforce for B2C and B2B shopping and commerce<\/h2>\n\n\n\n<p>Salesforce also has tools to build seamless&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/commerce\/b2c-ecommerce\/guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">business-to-consumer (B2C)<\/a>&nbsp;and&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/commerce\/b2b-ecommerce\/guide\/\" target=\"_blank\" rel=\"noreferrer noopener\">business-to-business (B2B) commerce<\/a>&nbsp;experiences that help grow revenue, engage customers, and connect commerce to the rest of your business. With&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/commerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce Commerce<\/a>, agents can replicate the same experience a shopper would have with your best sales associate \u2013 answering product questions, offering up&nbsp;personalized&nbsp;suggestions, and completing sales right from the chat.<\/p>\n\n\n\n<p>Easy to implement and adapt, our tools remove friction from the buying experience, even if a customer starts their shopping journey on one channel and completes it on another. In fact, Agentforce Commerce customers see a 29% increase in digital revenue and a 31% increase in digital conversion rates.*&nbsp;(<a href=\"https:\/\/www.salesforce.com\/in\/blog\/what-does-salesforce-do\/#top\">Back to top<\/a>)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-salesforce-for-it\">Salesforce for IT<\/h2>\n\n\n\n<p>Salesforce gives IT teams a trusted platform to automate and secure operations across the business \u2014 with no-code, low-code, and pro-code tools that let admins and developers build together. It\u2019s where they can design, test, and deploy agents in a single, conversational workspace. Whether your team is tech-minded or not, the&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/platform\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce 360 Platform<\/a>&nbsp;can help your entire&nbsp;organization&nbsp;automate workflows, build intelligent apps, and enforce access and compliance controls.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/in\/crm\/crm-integration\/\" target=\"_blank\" rel=\"noreferrer noopener\">Integration is easy<\/a>&nbsp;because our platform is metadata-driven and AI-first. Configuration, updates, and extensions flow naturally, so new solutions can be created quickly without disrupting existing systems. With&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/mulesoft\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce MuleSoft<\/a>&nbsp;and built-in APIs, Salesforce connects to legacy systems, data lakes, AI models, and services, enabling data to flow seamlessly.&nbsp;<\/p>\n\n\n\n<p>With Salesforce, teams build and iterate faster, reduce custom maintenance, and streamline support, which leads to&nbsp;organizations&nbsp;seeing a 30% decrease in IT costs.* And perhaps most important: Security, governance, and compliance are built in at every layer. (<a href=\"https:\/\/www.salesforce.com\/in\/blog\/what-does-salesforce-do\/#top\">Back to top<\/a>)<\/p>\n\n\n\n<div class=\"layout-three wp-block-salesforce-blog-offer\">\n\t<div class=\"wp-block-offer__wrapper\">\n\n\t\t<div class=\"wp-block-offer__content\">\n\t\t\t<h2 class=\"wp-block-offer__title\">How can your business use AI?<\/h2>\n\t\t\t\t\t\t\t<p class=\"wp-block-offer__description\">Get inspired by these out-of-the-box and custom use cases.<\/p>\n\t\t\t\n\t\t\t\n\t\t\t\t\t\t\t<div class=\"wp-block-button\">\n\t\t\t\t\t<a class=\"wp-block-button__link\" target=\"_blank\" href=\"https:\/\/www.salesforce.com\/in\/artificial-intelligence\/use-cases\/\">Browse use cases<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t<div class=\"wp-block-offer__media\">\n\t\t\t\t\t<\/div>\n\t<\/div>\n\n\t\t\t<div class=\"wp-block-offer__graphics wp-block-offer__contour\"><\/div>\n\t\n\t\t\t<!-- Standard Illustration -->\n\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__illustration\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-illustration-layout-three.png\" alt=\"\">\n\n\t\t<!-- Small Accent Illustration -->\n\t\t\t\t\t<img decoding=\"async\" class=\"wp-block-offer__graphics wp-block-offer__accent\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/themes\/salesforce-blog\/dist\/images\/offer-block\/offer-accent-layout-three.png\" alt=\"\">\n\t\t\n\t\t<!-- Left Side Illustration -->\n\t\t\n\t\t<!-- Cloud Illustration -->\n\t\t\n\t<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-salesforce-for-small-business\"><strong>Salesforce for small business<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/in\/small-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce for Small Business<\/a>&nbsp;is a scalable CRM platform with a suite of tools tailored to small business needs, including sales, customer service automation, and real-time analytics. There are many ways that startups and small businesses can get started, including&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/crm\/free-crm\/\" target=\"_blank\" rel=\"noreferrer noopener\">free CRM<\/a>, which offers sales, service, and marketing capabilities for up to 2 users. With its flexibility and powerful automation features,&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/small-business\/starter\/\" target=\"_blank\" rel=\"noreferrer noopener\">Starter Suite<\/a>&nbsp;allows small businesses to focus on what they do best \u2014 innovating and serving their customers. Plus, its seamless integration with third-party apps ensures that all business processes are aligned, making it a powerful asset for any growing enterprise. (<a href=\"https:\/\/www.salesforce.com\/in\/blog\/what-does-salesforce-do\/#top\">Back to top<\/a>)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-see-an-example-of-salesforce-in-action\"><strong>See an example of Salesforce in action<\/strong><\/h2>\n\n\n\n<p>We have many&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/customer-stories\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer stories<\/a>&nbsp;to share, but let\u2019s look at just one example of how Salesforce helps deliver success.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.salesforce.com\/in\/customer-stories\/pepsico\/\" target=\"_blank\" rel=\"noreferrer noopener\">PepsiCo\u2019s<\/a>&nbsp;food and beverages are enjoyed more than a billion times a day in over 200 countries. Running a business at that scale is complex, especially when half your customers are small businesses. At the same time, \u201cAI is reshaping our business in ways that were once unimaginable,\u201d said Ramon Laguarta, Chairman and CEO. To make the most of it, PepsiCo is using Agentforce 360.&nbsp;<\/p>\n\n\n\n<p>Using the Agentforce 360 Platform, PepsiCo is building agents that replicate the level of service reps provide to large retailers, giving every small business the ability to reach out via live chat or over the phone using Agentforce Voice. Next, they\u2019ll deploy Agentforce across their global network of over 100 contact&nbsp;centers.<br>\u201cThe more efficient we can be with our operations, the better,\u201d said Dave Dohnalik, SVP, Technology Strategy &amp; Enterprise Solutions at PepsiCo. With&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/consumer-goods\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce for Consumer Goods<\/a>, the team has a single place to manage promotion timing, pricing, and product mix for top retailers like Walmart and Target. The app also helps make every rep visit count by providing specific merchandising instructions, share-of-shelf metrics tracking, and more.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PepsiCo is Streamlining Global Operations with Salesforce\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ocpwSqhTQuc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>The powerhouse of PepsiCo\u2019s global operations is Data 360. With the help of Agentforce MuleSoft, they are able to&nbsp;harmonize&nbsp;data from across Salesforce apps and products with internal solutions like consumer and store DNA, and household panel data from spreadsheets. With a complete view of each customer and store, and the ability to segment based on preference, location, or buying habits, \u201cwe know where our consumers are and we know what\u2019s moving,\u201d says Dohnalik. Then, they can quickly use Agentforce Marketing to take action on those segments, and push out&nbsp;personalized&nbsp;marketing messages to consumers via SMS, WhatsApp, and email.<\/p>\n\n\n\n<p>Looking to the future, PepsiCo worked with PwC to design a five-year roadmap with Salesforce at the&nbsp;center. This collaboration and co-innovation led PepsiCo to shift from standalone tools to adopting a full-suite Salesforce ecosystem. The integration journey includes multiple use cases for AI-driven service \u2014 from equipment servicing to next-generation marketing analytics and&nbsp;personalization&nbsp;\u2014 that will help them continue to drive their business forward. (<a href=\"https:\/\/www.salesforce.com\/in\/blog\/what-does-salesforce-do\/#top\">Back to top<\/a>)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-is-salesforce-best-known-for\"><strong><strong>What is Salesforce best known for?<\/strong><\/strong><\/h2>\n\n\n\n<p>Salesforce is best known as the #1 AI CRM, and is always innovating to help companies connect with customers in new and better ways. We were the first company to put business software in the cloud, and continue to redefine what a CRM can do. That includes combining trusted data with autonomous agents to build deeper, more&nbsp;personalized&nbsp;customer relationships and help employees do more.&nbsp;<\/p>\n\n\n\n<p>As a company, we do more than build great products. Our greatest strengths are&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/company\/our-values\/\" target=\"_blank\" rel=\"noreferrer noopener\">our values<\/a>: trust, customer success, innovation, equality, and sustainability. We believe businesses of every size can be a platform for change, driving growth while building a better future.<\/p>\n\n\n\n<p>And we lead by example. From the beginning, Salesforce has followed the&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/company\/pledge\/\" target=\"_blank\" rel=\"noreferrer noopener\">1-1-1 philanthropic model<\/a>&nbsp;\u2014 donating 1% of our equity, our product, and our employees\u2019 time to support communities around the world. To date,&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/company\/philanthropy\/\" target=\"_blank\" rel=\"noreferrer noopener\">that commitment<\/a>&nbsp;has resulted in more than $840 million in grants, 10 million hours of volunteer service, and product donations for over 62,000 nonprofits and educational institutions.<\/p>\n\n\n\n<p>We also believe technology should serve a broader purpose. Salesforce has created solutions to help&nbsp;organizations&nbsp;track and reduce their environmental impact, and Trailhead modules to help employees build new skills and reskill for the future. These resources span everything from AI and data literacy to business and technical skills, ensuring people can adapt as job requirements evolve. It\u2019s part of our ongoing effort to make innovation trusted, accessible, and intentional. (<a href=\"https:\/\/www.salesforce.com\/in\/blog\/what-does-salesforce-do\/#top\">Back to top<\/a>)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-humans-and-agents-driving-customer-success\"><strong>Humans and agents driving customer success<\/strong><\/h2>\n\n\n\n<p>Success comes when employees and AI agents work together. Employees gain more time for creativity and strategy, while agents handle tasks at scale \u2014 from resolving service requests instantly to surfacing insights in sales and marketing. The result is stronger relationships, faster innovation, and more resilient growth.<\/p>\n\n\n\n<p>The future of customer success is built on this collaboration between humans and agents. Explore how Salesforce can help your business unlock that potential and continue your learning journey with these free resources:<\/p>\n\n\n\n<p><a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/salesforce-customer-360\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce 101<\/a>&nbsp;\u2014 Discover how to connect with your customers in a whole new way with Salesforce.<\/p>\n\n\n\n<p><a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/agentforce-agents-quick-look\/discover-agentforce-agents\" target=\"_blank\" rel=\"noreferrer noopener\">Discover Agentforce and AI Agents<\/a>&nbsp;\u2014 Learn about Salesforce\u2019s AI and our agentic AI can can help you get more done. (<a href=\"https:\/\/www.salesforce.com\/in\/blog\/what-does-salesforce-do\/#top\">Back to top<\/a>)<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vidyard wp-block-embed-vidyard\"><div class=\"wp-block-embed__wrapper\">\n<script type=\"text\/javascript\" async src=\"https:\/\/play.vidyard.com\/embed\/v4.js\"><\/script><img decoding=\"async\"  style=\"width: 100%; margin: auto; display: block;\"  class=\"vidyard-player-embed\"  src=\"https:\/\/play.vidyard.com\/devhnq27wkkM6Vks3NbdMs.jpg\"  data-uuid=\"devhnq27wkkM6Vks3NbdMs\"  data-v=\"4\"  data-type=\"inline\"  data-width=\"500\"  data-height=\"187\"\/>\n<\/div><\/figure>\n\n\n\n<p><em>*Source: 2024 Salesforce Success Metrics Global Highlights. Data is aggregated from 2,165 customers across 9 countries.<\/em><\/p>\n\n\n\n<p><em>** Based on average costs of comparable solutions. Information purposes only.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-frequently-asked-questions-faqs\">Frequently Asked Questions (FAQs)<\/h2>\n\n\n<div class=\"accordion-v2 \">\n\t\n\n<button class=\"accordion-header accordion-v2__header\" role=\"button\">\n\tWhat does Salesforce do?<\/button>\n<div class=\"accordion-content accordion-v2__content\">\n\t\n\n<p>Salesforce is the world\u2019s #1 AI CRM platform, and helps businesses use AI, data, and apps to learn more about customers and better connect with them. This opens up new opportunities and leads to more growth for companies of any size, across any industry, at any stage.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header accordion-v2__header\" role=\"button\">\n\tWhat is Salesforce used for?<\/button>\n<div class=\"accordion-content accordion-v2__content\">\n\t\n\n<p>Salesforce is used by businesses of all sizes to manage customer relationships, streamline sales processes, automate marketing, and provide customer service solutions. It uses data and AI agents on one unified platform to help departments collaborate, service customers, and be more productive.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header accordion-v2__header\" role=\"button\">\n\tIs Salesforce a CRM?<\/button>\n<div class=\"accordion-content accordion-v2__content\">\n\t\n\n<p>Yes, Salesforce provides cloud-based customer relationship management (CRM) apps, part of Customer 360, that help businesses manage sales, marketing, service, commerce, and more.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header accordion-v2__header\" role=\"button\">\n\tWhat are Salesforce&#8217;s products?<\/button>\n<div class=\"accordion-content accordion-v2__content\">\n\t\n\n<p>Salesforce\u2019s products include&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/sales\/\">Agentforce Sales<\/a>,&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/service\/\">Agentforce Service<\/a>,&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/marketing\/\">Agentforce Marketing<\/a>,&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/commerce\/\">Agentforce Commerce<\/a>,&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/platform\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agentforce 360 Platform<\/a>,&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/agentforce\/\">Agentforce<\/a>, and&nbsp;<a href=\"http:\/\/salesforce.com\/in\/slack\" target=\"_blank\" rel=\"noreferrer noopener\">Slack<\/a>. We\u2019ve also built a whole&nbsp;<a href=\"https:\/\/www.salesforce.com\/services\/\">Customer Success<\/a>&nbsp;ecosystem to help customers get the most out of their Salesforce investment. This includes collaborating with our&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/services\/professional-services\/\">Professional Services<\/a>&nbsp;team to set up your Salesforce instance, our&nbsp;<a href=\"https:\/\/appexchange.salesforce.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">AppExchange\u279a<\/a>&nbsp;that lets you&nbsp;customize&nbsp;Salesforce products, and the ability to train your entire workforce on Salesforce and in-demand skills for free with&nbsp;<a href=\"https:\/\/www.salesforce.com\/trailhead\/\">Trailhead<\/a>.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header accordion-v2__header\" role=\"button\">\n\tWhat is Agentforce?<\/button>\n<div class=\"accordion-content accordion-v2__content\">\n\t\n\n<p><a href=\"https:\/\/www.salesforce.com\/in\/agentforce\/\">Agentforce<\/a>&nbsp;is the intelligence that lives within our products, with a deep understanding of your customer and business data, which enables it to perform tasks without the need for human oversight. Powered by agentic AI, agents are always on, and can take action any time of day or night within the guidelines you\u2019ve established.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header accordion-v2__header\" role=\"button\">\n\tCan small businesses use Salesforce?<\/button>\n<div class=\"accordion-content accordion-v2__content\">\n\t\n\n<p>Yes.&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/small-business\/\">Salesforce for Small Business<\/a>&nbsp;is scalable with a suite of tools tailored to SMBs. It also integrates seamlessly with third-party apps to ensure that all processes are aligned. With Salesforce, upgrades happen automatically via the cloud, you receive the same security standards demanded by our most stringent customers, and our products can scale with you. Salesforce SMB products include&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/crm\/free-crm\/\">Free Suite<\/a>,&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/small-business\/starter\/\">Starter Suite<\/a>, and&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/small-business\/pro-suite\/\">Pro Suite<\/a>.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header accordion-v2__header\" role=\"button\">\n\tHow hard is it to migrate from another CRM to Salesforce?<\/button>\n<div class=\"accordion-content accordion-v2__content\">\n\t\n\n<p>Migrating from another CRM to Salesforce can be a smooth process if approached systematically. The steps involved in planning and executing a successful&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/crm\/crm-implementation\/\">CRM implementation<\/a>&nbsp;include performing a needs assessment,&nbsp;customization&nbsp;tailored to your existing workflows and tools, training and support, and ongoing evaluation and iteration.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header accordion-v2__header\" role=\"button\">\n\tWhat industries use Salesforce?<\/button>\n<div class=\"accordion-content accordion-v2__content\">\n\t\n\n<p>Salesforce can be used, and&nbsp;customized&nbsp;for any industry, some of which include healthcare, finance, retail, manufacturing, education, and government. Learn more about&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/industries\/\">Salesforce Industries here<\/a>.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header accordion-v2__header\" role=\"button\">\n\tDoes Salesforce offer AI features?<\/button>\n<div class=\"accordion-content accordion-v2__content\">\n\t\n\n<p>Yes. Agentforce, Salesforce\u2019s agentic AI apps, agents, and capabilities, let companies build and deploy AI agents that can autonomously take action across every department. These actions include reaching out to sales leads and closing deals, responding to customer issues, creating and running marketing campaigns, and generating product descriptions. Agents also work alongside humans to answer employee questions, resolve issues, and accelerate everyday tasks in the natural flow of work.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header accordion-v2__header\" role=\"button\">\n\tHow much does Salesforce cost?<\/button>\n<div class=\"accordion-content accordion-v2__content\">\n\t\n\n<p>Salesforce pricing varies based on the product and plan. Have a look at&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/pricing\/\">Salesforce product pricing here<\/a>.<\/p>\n\n<\/div>\n\n\n\n<button class=\"accordion-header accordion-v2__header\" role=\"button\">\n\t<strong>What is the ROI of Salesforce?<\/strong><\/button>\n<div class=\"accordion-content accordion-v2__content\">\n\t\n\n<p>On average, our customers see a 31% ROI (return on investment) when they implement Salesforce. And it\u2019s not some customers who benefit from switching: 99% of Salesforce customers achieve a positive ROI.*<\/p>\n\n\n\n<p>That\u2019s because we have an entire support ecosystem to help you reach your goals fast. With Salesforce, you can lower costs and boost productivity across your entire&nbsp;organization&nbsp;using one trusted&nbsp;<a href=\"https:\/\/www.salesforce.com\/in\/platform\/\">platform<\/a>. It increases productivity with the help of AI agents, and it drives efficient growth by helping your employees exceed customer expectations.<\/p>\n\n<\/div>\n\n<\/div> <!-- \/.accordion-v2 -->\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let\u2019s explore what Salesforce does, the ways it helps strengthen customer relationships, and how the world\u2019s #1 AI CRM helps businesses become agentic enterprises.<\/p>\n","protected":false},"author":1,"featured_media":13880,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"b5707ddb689d42c9aec1614bIN","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[684],"sf_content_type":[],"coauthors":[694],"class_list":["post-9005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-crm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What Does Salesforce Do? | Salesforce<\/title>\n<meta name=\"description\" content=\"What does Salesforce do? Learn about the company, what Salesforce CRM software is used for, and how Salesforce works.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/in\/blog\/what-does-salesforce-do\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Does Salesforce Do?\" \/>\n<meta property=\"og:description\" content=\"What does Salesforce do? 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