{"id":9046,"date":"2021-02-10T07:38:00","date_gmt":"2023-06-06T07:38:25","guid":{"rendered":"https:\/\/www.salesforce.com\/?p=9046"},"modified":"2023-06-06T08:56:32","modified_gmt":"2023-06-06T08:56:32","slug":"what-customer-connection-means-now","status":"publish","type":"post","link":"https:\/\/www.salesforce.com\/in\/blog\/what-customer-connection-means-now\/","title":{"rendered":"Infographic: What Customer Connection Means Now"},"content":{"rendered":"\n<p>The COVID-19 crisis has shifted customer expectations radically, rapidly, and permanently. Digital capabilities have become imperative, and offer an opportunity to build a precious resource: trust.<\/p>\n<p>We spoke to more than 15,000 consumers and business buyers about the unprecedented shifts in customer expectations and behaviour. This infographic sums up what they told us about trust, data, and their expectations for customer experience and post-COVID-19 digital initiatives:<\/p>\n<p> <a href=\"https:\/\/www.salesforce.com\/in\/resources\/research-reports\/state-of-the-connected-customer\/\" target=\"_blank\" title=\"Click to learn more about the 4th Edition State of the Connected Customer report\" rel=\"noopener\"> <img decoding=\"async\" alt=\"Good service and transparency about the use of personal data help companies to build trust with their customers.\" src=\"https:\/\/www.salesforce.com\/in\/blog\/wp-content\/uploads\/sites\/9\/2023\/06\/SoCC_Animated_infographic.gif?strip=all&#038;quality=95\"><\/img> <\/a> <\/p>\n<p><i>This post originally appeared on the A.U.-version of the <a href=\"https:\/\/www.salesforce.com\/au\/blog\/2020\/12\/infographic--what-customer-connection-means-now.html\" target=\"_blank\" rel=\"noopener\">Salesforce blog<\/a><\/i>.<\/p>\n<p> <span id=\"authorRoot\" path=\"\/content\/blogs\/in\/en\/authors\/\"><\/span> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>More customers believe a company\u2019s trustworthiness matters more now than a year ago. Here&#8217;s what companies can do to build trust with customers.<\/p>\n","protected":false},"author":1,"featured_media":9044,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"sf_justforyou_enable_alt":true,"optimizely_content_id":"","post_meta_title":"","ai_synopsis":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"sf_topic":[551,570,648],"sf_content_type":[],"coauthors":[554],"class_list":["post-9046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","sf_topic-customer-engagement","sf_topic-customer-experience","sf_topic-research"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Infographic: What Customer Connection Means Now - Salesforce<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.salesforce.com\/in\/blog\/what-customer-connection-means-now\/\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Infographic: What Customer Connection Means Now\" \/>\n<meta property=\"og:description\" content=\"More customers believe a company\u2019s trustworthiness matters more now than a year ago. 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