Breakout Sessions

Main Room

Join Eileen O'Mara, SVP of Commercial Sales, Salesforce and industry leaders to see the future of customer engagement. Learn how innovative companies are using the cloud, mobility, IoT, and artificial intelligence to achieve new levels of success. Salesforce will showcase new products like Salesforce Einstein that will dramatically change how employees across sales, service, marketing & IT perform their jobs and engage with customers. Seating in the Main Keynote is limited. Attendees will be seated first–come, first–served.

Time: 1:40 - 2:25 p.m.

In today’s competitive environment, sales teams must connect with customers in new ways and become Sales Trailblazers to achieve sales success and develop deeper customer relationships. Companies must empower every sales rep to sell smarter, sell faster and sell the way they want to drive maximum sales productivity. Join Salesforce leaders and special guests to learn how Salesforce for Sales helps companies drive revenue from prospect to advocate. Learn about the latest Salesforce technologies and best practices you can use to maintain your sales edge.

Time: 2:30 - 3:20 p.m.

Today's customers are more connected than ever before, and customer service is on the front lines of delivering on customer expectations. Whether you're optimising your operations or transforming your business, your customers expect you to deliver proactive service on every new channel as it emerges. Join Salesforce customers to learn how you can deliver service for today's mobile-first world.

Time: 3:50 - 4:40 p.m.

Marketing is the sum of all interactions with your brand. In a world where customer experience is king, relevant and contextual interactions are the keys to the kingdom. Join us to discover an evolution in marketing that puts the customer at the center of every experience with your brand — from awareness and acquisition, to retention. Hear how the world's most innovative companies are getting smarter and more predictive about their customers, creating seamless 1-to-1 customer journeys.

Time: 4:40 - 5:30 p.m.

Imagine a world where artificial intelligence (AI) empowers every interaction to be personalised; like you’re the only one receiving every advertisement displayed, mobile offer, email sent and experiencing unique website, social and in-store visits. This might seem like an unachievable goal, but this is the future customer experience (CX), and it’s what customers now expect.

Join us to learn how innovative brands and industry luminaries are leading the way in defining the next generation of CX for your business, delivering more accurate, relevant, and personalised touch points in-store and online. Thought leaders will inspire you to think about how CX can help you connect to your customers in a whole new way.

Time: 5:30 - 6:20 p.m.

Breakout sessions

At Salesforce, we provide our customers with everything they need to achieve a new kind of customer success, including expert guidance, support and learning resources. Hear from a customer on how they innovate, optimise, and run efficiently on the platform to achieve business results, faster.

Time: 3:50 - 4:30 p.m.

Expo Theatre

The concept of customer journey is no longer a stranger to marketers of today and most companies agree that delivering a personalized messaging is important in improving call to action conversion rates. However, your ideal customer journey map does not just turn into reality overnight - creating these journeys requires understanding the target audience, defining the right CTA, knowing what messages to deliver and when. Sounds complicated ? In this session, an industry expert and thought leader will share his insights on how to master the essentials of customer journeys and turn your marketing strategy into customer journeys in just a few simple steps.

Time: 2:30 - 2:50 p.m.

Account-Based Marketing is a popular and much-hyped trend these days in B2B. Most practitioners and thought leaders in the space would agree that CRM plays a critical role in any Account-Based approach. But did you know that there are some simple customisations and features you could be using right now to power ABM strategy, campaign execution, and measurement? Join our product team for some ready-to-use tips and demos that you can take back to your team to see immediate results.

Time: 2:50 - 3:10 p.m.

Summer '17 is our 53rd release and we want to make sure you're prepared to take full advantage of all the new features. Join our Success Team for release highlights, use cases and best practices that will help you drive business value for your end users.

Time: 3:25 - 3:45 p.m.

Join us for an interactive discussion with your peers on how to successfully adopt and leverage Lightning for your organisation. Whether you are just beginning your journey, or have already started down the path, this is a great opportunity to hear and share best practices, tips for a successful launch and getting the most out of the Lightning experience.

Time: 3:50 - 4:10 p.m.

Small and growing businesses are nimble and can quickly adapt to the changing expectations of their customers. But businesses need a foundation for growth in a platform that scales beyond spreadsheets, manual processes, and disparate point solutions. Hear from customer Trailblazers to see how Salesforce helps them solve the challenges they face today and prepare for the success they expect tomorrow. You'll be amazed how easy it is to grow when you build your business to connect around your customers!

Time: 4:10 - 4:50 p.m.

It takes a plan and some advocacy to transform a community from a simple self-service solution to an engagement hub where your customers and prospects go to learn, engage, and grow with your products. Join us to learn techniques for using a community as an onboarding, educational, and advocacy tool, and creating a single place for your customers to onboard, succeed, and grow.

Time: 5:00 - 5:20 p.m.


Are you ready to sell faster and smarter with the new Salesforce Lightning UI? This session is a must for customers looking to migrate to Lightning. Experts will outline key steps you need to take to ensure migration readiness, as well as share best practices from recent customer implementations.

Time: 2:30 - 2:50 p.m.
           5:00 - 5:20 p.m.

Today's marketing is about more than just campaigns - it's every touchpoint with your customer. Join us to discover how to optimise the Marketing Cloud Connect feature in order to better leverage data across Salesforce Marketing, Sales, and Services Clouds, so you can build 1-to-1 relationships with your customers.

Time: 2:50 - 3:10 p.m.
           4:10 - 4:30 p.m.

Salesforce Success Specialists provide valuable recommendations during 1:1 expert engagements. Hear how these recommendations can be implemented quickly with Configuration Services and incorporated into the Accelerator delivery to maximise your ROI.

Time: 3:50 - 4:10 p.m.
           4:40 - 5:00 p.m.

Circles of Success

Join us for an intimate and interactive discussion with other customers to learn about the leading Key Performance Indicators that drive the reports and dashboards you rely on to make your most important business decisions. We will discuss best practices for identifying, creating, managing, and assigning metrics in your business.

Time: 1:00 - 1:50 p.m.

We'll discuss the importance of sales and marketing alignment, why it's important and how it would improve your marketing efforts in providing better quality leads to your sales team.

Time: 1:00 - 1:50 p.m.

Join us for an interactive discussion with other customers to learn how you can prepare for your Lightning transition using the Lightning Readiness Check Tool. During this session, we will demonstrate the Lightning Readiness Check Tool and discuss best practices for features and the gotchas involved. In addition to having the dialogue with other customers, you will be joined by a Lightning expert.

Time: 3:00 - 3:50 p.m.

Journey-led transformations deliver impact across many key business metrics; time saved, more revenue, and happier customers at a lower cost. Join this interactive discussion and explore how your campaigns can have an even more significant business impact by aligning your goals with the customer experience.

Time: 3:00 - 3:50 p.m.

Join us for an intimate and interactive discussion with other customers to learn how to empower managers and individual contributors for achieving a higher level of Salesforce adoption. We will discuss strategies that help increase the value of Salesforce among the users, thus positively impacting the acceptance and usage of Salesforce in your organisation.

Time: 4:00 - 4:50 p.m.

Coding and developing in Salesforce is fun – but are you making smart choices for ensuring that these enhancements will yield long-term success? In this session, you will collaboratively learn from other customers about their successes and challenges in adopting the configuration, development and coding best practices that we recommend. You will also learn from Salesforce what the best practices are!

Time: 4:00 - 4:50 p.m.