Welcome to Salesforce Startup Program!


About the program

The Salesforce Startup Program, is crafted with customised offerings designed to help startups scale their businesses and fulfill their potential.


To be a “Catalyst that Nurtures & Accelerates the Growth of Startups” towards success.

How are we different?

We are not your traditional incubators or accelerators. We are a collaborator program that brings together the startup and Salesforce ecosystem.

We will unify access to Salesforce’s existing products, community, marketplace, and initiatives and present it to you in meaningful ways.

We provide startups with customised offerings based on their needs.



  • Access to customised Salesforce offerings and connections to Salesforce Startup Program collaborators
  • Accelerate business growth by becoming a Salesforce Partner
  • Discover new ways to transform your business with AppExchange Apps
  • Access to guidance and support from subject matter experts
  • Investment opportunities
  • Access to the larger Salesforce community and opportunity to become a Trailblazer

One of the most powerful drivers that have contributed to the emergence of bustling and fertile startup ecosystems is successful partnerships between companies and stakeholder communities. Salesforce prides itself on this dimension and is committed to India’s potential as a hub for innovation, talent, and developing software in India for the world.”

David Schmaier, President & Chief Product Officer, Salesforce

Exciting times ahead for India and Salesforce India! We look forward to continuing to identify, support, and nurture innovative startups that change and shape our collective future in the cloud. Startups today are doing incredible work and creating impact with innovative and scalable technology. Our role as catalysts will fuel this innovation and growth story and empower the larger ecosystem to reach their true potential.”

John Somorjai, Executive Vice President, Corporate Development & Salesforce Ventures

Historically, India has been a nation of entrepreneurs and startups in India are now witnessing a golden chapter. The Indian startup ecosystem, with its growing list of unicorns, is at the key inflection point and Salesforce is eager to help it reach its full potential through the use of its technology, mentorship and amazing global resources.”

Arundhati Bhattacharya, CEO & Chairperson, Salesforce India

There has never been a better time to join the flourishing Salesforce ecosystem. The Salesforce Startup program is the opportunity to seize! This platform will enable startups to leap-frog competition, elevating them through an array of offerings ensuring long-term transformational value towards becoming the disruptors for the global economy.”

Sanket Atal, SVP & MD - Sites, Salesforce India

Questions? We’ll put you on the right path.

Drop in a line to startupprogram@salesforce.com and we’ll get in touch!