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Read the blogSpring 2026
Agentforce Commerce Innovations
Our newest release gives retailers and B2B businesses everything they need to turn conversations into conversions. With unmatched global reach, enterprise scale, and Unified Commerce — you get everything in one place. No expensive apps or add-ons needed. That's Agentforce Commerce.
See what’s new across our entire commerce portfolio.
See how guided shopping turns every conversation into a conversion.
Guided Discovery
Transform product discovery into a dynamic conversation. Steer shoppers to the perfect item faster with AI-guided discovery questions generated from your product catalogue and attributes. Agentforce preserves context and shopper intent, adapting responses to deliver the most relevant recommendations.
Launch Locations
Capture every opportunity to engage shoppers with new entry points for your shopper agent. Launch your shopper agent at opportune moments throughout the shopping journey, like when a shopper is using the search bar or viewing a PDP, to boost customer satisfaction and drive conversion.
Conversion Analytics
Prove ROI and fully understand how your shopper agent drives business growth. Go beyond basic attribution with comprehensive analytics in B2C Commerce to measure the agent's influence across the entire conversion funnel — from product discovery to cart additions and final order revenue.
Promotions & Coupons
Traditional checkouts are not the only way to get a good deal. Shoppers can apply discounts and coupons and check out with digital wallets like Apple Pay and Google Pay directly in the