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Agentic commerce
is here. Here’s how you get ready for it.
Explore the latest Commerce Cloud innovations across agents, B2C and B2B Commerce, Order Management, and Point of Sale. Check out AI-first features built to drive higher conversions, accelerate time to value, and reduce total cost of ownership.
B2C Commerce
Enterprise-ready, easy to use
Boost conversions and slash costs with AI-native search, on-site shopping agents, and enterprise scale. B2C Commerce gives merchandisers and developers the built-in AI tools to move fast.
Meet Carter, Your Shopper Agent
Meet Carter, your storefront’s Shopper Agent, designed to turn browsing into conversions. Carter guides customers seamlessly from discovery to checkout and post-purchase care, all within a single, effortless conversation.
GA October ’26
Increase basket size by surfacing complementary or higher-value product suggestions at key moments such as PDP and in the cart.
GA October ’26
Carter knows exactly what you’re looking at. By reading page context in real time, like product, category, or cart, Carter gives relevant answers instead of generic chat replies.
GA Now
Shoppers can compare products side by side right inside the conversation, creating a faster path to the right decision.
GA Now
Brands get full control over Carter’s look. Re-skin the chat window, buttons, and UI components beyond default branding to match your storefront.
GA October ‘26
Once a shopper’s signed in, Carter remembers key information like past orders and saved preferences so every recommendation feels personal.
Agentic Commerce Search and Channels
Use native, clicks-based integrations to surface your products in agentic channels that drive high-intent traffic and new revenue.
GA October ‘26
Enable UCP-powered checkout on Google to enable shoppers to seamlessly discover and buy products directly on surfaces like the Gemini app and Google Search, including AI Mode — while staying the merchant of record.
GA September '26
Agentic Commerce Search will support the Shop the Store use case, letting shoppers select a specific physical store and browse only the products available at that location.
GA January '27
Reach millions of shoppers where they already discover and buy, across TikTok's videos, livestreams, and Shop tab. Connect your catalogue natively from B2C Commerce and manage products, inventory, promotions, and pricing — all from one system of record.
Storefront Next
The AI-first storefront for B2C Commerce that's quick to launch, easy to manage, and high-converting out of the box.
Now Available
A CLI tool designed to pair with AI coding agents for migrations from SFRA, PWA Kit, or SiteGen to storefront Next. The toolkit guides route-by-route and feature-by-feature refactoring so you can validate the output against your live legacy site.
GA September ’26
Minimise customisation and accelerate time-to-value with pre-configured vertical experiences, including Foundations, Retail, Beauty, Footwear, and Furniture. Each is tailored to directly solve industry-specific shopper friction.
GA October ’26
Allow service team members to browse and place orders on the storefront as if they were the customer. Support added for SLAS Trusted Agent, Trusted System tokens, and Customer Service Centre connected to storefront Next.
GA October ’26
Guest shoppers get faster page loads, thanks to login access tokens that generate only when needed. This means lower Largest Contentful Paint and Total Blocking Time metrics.
GA Now
Shoppers get accurate delivery estimates that merchants configure with clicks in Business Manager, built natively on Order Management’s new Commerce Delivery Service (CDS) and shipped as both a Commerce App and storefront components for Storefront Next.
GA NOW
Two new first-party apps now available for Storefront Next: a Salesforce Payments app that brings Stripe and Adyen online with clicks in Business Manager, and Approaching Discounts, which nudges shoppers towards the next promotion threshold out-of-the-box.
Agentic B2C Developer Toolkit
Speed up implementations with headless capabilities for commerce developers and admins — an AI toolkit with a unified CLI, MCP Servers, IDE plugins, and agent skills that works through your preferred coding agents and interfaces.
GA Oct ’26
Empower developers and admins to manage end-to-end commerce operations through coding agents like Claude, Codex and Copilot. Execute storefront setups, triage order failures, investigate bot attacks, inspect site performance, and generate business reports without leaving your AI environment.
GA Oct ’26
Quickly get started with B2C vibe coding both locally and on the web, using this familiar Salesforce platform tool.
GA Oct ’26
Migrate off deprecated OCAPI faster by leveraging AI, MCP, and IDE plugins to migrate OCAPI clients, auth, and hooks to SCAPI.
GA October ’26
Get developers started in minutes with improved onboarding, easy authentication, and diagnostics. Ensure agents are used safely with expanded safety mode, guardrail policies, and PII redaction.
Business Manager
Discover a new Business Manager experience customised to your jobs to be done, delivering relevant insights and actions right to your fingertips.
GA Now
The upgraded Business Manager features a flexible, no-code interface tailored directly to your workflow. Easily build custom workspaces, personalise navigation using intuitive drag-and-drop tools, and find what you need faster with a unified search bar and high-contrast menu.
GA October ’26
Unlock contextual insights from multiple sources, including shopper data, reports, and Data360, directly in your workflows.
GA September ’26
Within the Product Management Workspace, select the most relevant attributes for your site to create a custom readiness score for your products.
GA September ’26
The Utility Bar consolidates universal tools and shortcuts like Preview, Toolkit, My Profile, and more into a single, always-accessible panel.
Merchandising Agent
The Merchandising Agent is your intelligent assistant across Business Manager. It can automate everyday tasks, provide support through the AI help chat, and offer data-backed insights and recommendations.
GA September ’26
Accelerate catalogue management and improve product discoverability with AI-powered category suggestions. You get complete flexibility to refine assignments and designate primary and secondary categories.
GA September ’26
AI-driven, natural language experience utilising the latest help resources to provide contextual guidance on every page in Business Manager. Access deep-linked guidance through a persistent side panel that stays open as you complete tasks.
Page Designer and Content Workspace
Rapidly assemble, preview, and launch high-conversion, localised storefront experiences. Enjoy a modern, streamlined, storefront-agnostic visual editor.
GA Now
Figma to Page Designer in Storefront Next uses AI and Figma MCP to instantly turn design files into production-ready blocks. By automatically generating underlying code and metadata, it eliminates developer boilerplate while empowering merchandisers to make code-free content updates.
GA October ‘26
UX Upgrades to Page Designer canvas, with inline-editing, live preview, and streamlined design to reduce clicks and redundancy.
GA September ‘26
Significantly improve the speed and ease of content discovery and bulk management through better organisation and filtering.
GA September ‘26
Easily understand usage of content blocks through advanced filtering mechanisms, such as side-wide regions and pages. Toggle views between tiles and content block list and save custom lists for easier access.
Platform Connection and Shopper Profile Sync
Connect B2C Commerce to your Salesforce org natively in just a few clicks. It automatically creates Person Accounts for registered shoppers, giving you a unified view of your customer. No custom code needed. This powers Agentforce and cross-cloud experiences out of the box.
GA October ’26
Provide admins with self-service tools to safely disconnect and connect trust pairings in the case of a Salesforce core sandbox refresh, ensuring quick and stable dev/test environments.
GA October ’26
Pair any Salesforce sandbox with any non-production B2C instance. This will provide customers with full flexibility to meet their pairing needs in lower environments.
GA September ’26
Accelerates Person Accounts creation in the Salesforce org for active users when they login to the storefront (PWA Kit and Storefront Next supported).
GA October ’26
Person Accounts update in near real time whenever mapped fields in the B2C Shopper Profile change.
LogCenter
LogCenter brings logs, metrics, traces, alerts, events, and business impact into one unified view.
GA October ’26
The new LogCenter landing page will be the front door for operational health, surfacing key signals, recent issues & alerts in one place.
GA Now
Uses AI to continuously monitor log patterns and alert teams when unusual behaviour occurs, helping catch issues before customer impact.
GA October ’26
Provides programmatic access to Agentforce Commerce’s operational and business metrics for customers, partners, and internal teams.
Account Manager SCAPIs
A set of documented Account Manager Salesforce Commerce APIs (SCAPIs) that enables administrators to automate User, Organisation, and API Client workflows. These SCAPIs reduce manual errors and operational overhead.
GA October ’26
API endpoint to Organisation details such as password policies, MFA configurations, etc.
GA October ’26
API endpoints to create, update, view, and delete users. Allows administrators to view user lists by role or status, fetch user details, and update user details.
eCDN Controls and Cache Rules
New self-service capabilities for eCDN and caching rules to help admins streamline site and traffic management.
GA October ’26
Configure custom rules, rate limits, IP lists, purge cache for SCAPI zones, all without a support case. Respond to active attacks like credential stuffing in real-time.
GA October ’26
View SCAPI zone traffic analytics, WAF events, and rate-limit triggers directly in Business Manager.
GA October ’26
Prevent misconfigurations before they impact live performance. Invalid SCAPI routing, caching, or ecommerce rules are automatically rejected at submission with actionable error messages, while disallowed controls are hidden and restricted directly at the CDN-API level.
GA September '26
This entry point provides zone-scoped access to Cache Rules and Cache Purge controls, giving administrators direct control over edge-caching eligibility. While eCDN caches only static assets by default, defining custom rules extends caching to dynamic content, such as HTML pages and JSON responses, and is required to unlock tag- and path-based cache purging.
GA September '26
Selectively invalidate cached content directly in Business Manager using the new Cache Purge button. Once cache rules are active, target and clear specific content by cache tags or URL paths.
Security
An enhanced eCDN Web Application Firewall capability that detects compromised credentials and verifies bot traffic at the edge for form-based login endpoints, fully configurable through Business Manager or the CDN Zones API.
GA October 2026
Set rules to identify verified bots to distinguish good bots like search engine crawlers and AI crawlers doing content indexing.
GA October 2026
Detect compromised credentials on form-based login endpoints. Automatically challenge, rate-limit, or log suspicious traffic at the edge by setting up rules in the Business Manager or the CDN Zones API.
GA October 2026
A new checkbox to “Also apply rate limiting to cached assets” is now available in eCDN Rate Limit Rules to block content scraping, protect IP, and block DDoS attacks.
B2B Commerce
Reimagined B2B Buying
Experience a full transformation of B2B Commerce, from the buyer’s first conversation to the back office, built to grow revenue, launch faster, and meet buyers wherever they work.
Agentic Composable B2B
Sell, buy, and merchandise right in the conversation. Put a headless foundation in front of any experience with agents on both sides of the transaction, deployed anywhere your business runs.
GA Now
B2B buying anywhere your customers work — your site, your app, even Slack. The new React B2B Storefront Blueprint gets you live fast, and extensible checkout bends to your rules.
GA January 2027
The whole order now closes inside the chat: reorder, confirm, pay at contract pricing — in WhatsApp or SMS. No portal, no handoff.
GA August ’26
The back-office agent comes to B2B: tell it to boost or bury products in search, spin up new products, or manage buyer accounts — done in conversation, not clicks.
Merchandising
The buying mechanics B2B teams run on — shared carts, repeat orders, and flexible subscriptions — made faster, more collaborative, and easier to manage.
GA January ’27
Turns the B2B cart into a real-time, shared workspace. Multiple users can build and review the same cart simultaneously — with role controls and a full audit trail.
GA September ’26
Buyers and sales reps create, save, and reuse common orders — repeat purchases get faster and more consistent, with no manual re-entry.
GA January ’27
Build-your-own-bundle subscriptions with configurable products & add-on services in one plan; cart amendments with previews, quotes, & approvals.
Order Management
Order Management
Salesforce Order Management is built on a scalable AI-first agentic fulfilment engine that autonomously optimises every step of the order lifecycle, from inventory availability and routing, to real-time exception management and post-purchase service.
Order Orchestration and Fulfilment
Evaluate every eligible fulfilment location and select the one that minimises total cost-to-serve, all while still meeting the customer’s delivery expectations.
GA September ’26
Physical, digital, and service items in one order, fulfilled as one. No workarounds, no split experiences — one checkout, one fulfilment flow.
GA September ’26
Evaluates every eligible fulfilment location and selects the one that minimises total cost-to-serve while still meeting the customer’s delivery promise.
Agentic Order Management
The era of manual fulfilment rule maintenance is over. Merchants can now use natural language prompts to dynamically adjust order routing in real-time, managing disruptions like damaged inventory or underperforming nodes before they impact customers.
GA Now
Provide real-time order visibility and fulfilment orchestration through natural language, enabling AI agents to query, update, and resolve order issues through a headless architecture to connect to any channel where your organisation works.
GA Now
We’re turning Slack into the primary operational interface for fulfilment. By bridging headless OMS with Agentforce, you can access critical order operations information where teams work, eliminating context-switching.
Point of sale
Built for Store Associates
Store associates search products with natural language, and can see a customer’s full profile in one place. Simplify promotions, exchanges, and backorder fees with automated pricing logic. Same experience across iOS, Android, and Windows devices.
Agents and Automations
Equip associates with conversational AI lookup and automated promo logic to speed up product discovery, simplify complex exchanges, and accelerate checkout.
GA January 2027
Natural language search allows store associates to quickly locate products, verify inventory, and check out shoppers.
GA Now
Enable store associates to process complex exchanges seamlessly with automated price matching that honours original promo pricing post-expiration, backed by custom configuration rules for promotion stackability.
GA January 2027
Android and Windows POS now supports Omnichannel Transactions, Fulfilment from Store, Offline Mode, and Inventory Management — giving associates one connected system to sell, fulfil, and manage stock from any device, even without a connection
GA September '26
Give shoppers accurate pricing automatically, with fee calculations that now extend to pickup-later and backorder fulfilment — backed by configurable rules for when fees apply.
B2C and POS Unified Inventory and Profiles
Natively connect digital and physical channels to share live OCI inventory and customer profiles, eliminating channel silos and third-party middleware.
GA September '26
One inventory record for your stores and storefront. Every sale, return, and transfer is visible instantly in OCI – eliminating ghost stock and turning every store into a fulfilment centre.
GA August 2026
Start an order online and complete in store with real-time unification of carts and wishlist across B2C and In-store.
Expand Access and No-Code CMS
Get more out of your no-code CMS with greater access and flexible export options. Empower support teams to investigate issues directly and corporate teams to pull catalogue data on demand, without waiting on a support ticket.
GA September 2026
Grant support teams temporary, view-only access to the CMS to investigate issues directly — with access automatically expiring to keep data secure.
GA September ‘26
Export your full product catalogue directly from the CMS in just a few clicks, making bulk review, audits, and downstream data work faster and easier.
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