SAN FRANCISCO, May 2, 2011 – Salesforce.com [NYSE: CRM], the enterprise cloud computing (http://www.salesforce.com/cloudcomputing/) company, today announced it has completed its acquisition of Radian6, the industry-leading social media monitoring platform used by more than half of FORTUNE 100 companies.
Radian6’s unique technology captures hundreds of millions of conversations every day across Facebook, Twitter, YouTube, LinkedIn, blogs and online communities. The intelligence gained from these conversations has become critical in helping companies better market and sell to prospects, serve customers and understand what’s being said about their brands, products and competitors. With Radian6, salesforce.com will add the ability to monitor and join in these public conversations across its products, bringing the heart of the public social web to customers’ business.
Comments on the News
• “Radian6 adds huge value to salesforce.com by delivering the public, social web across all our products,” said Marc Benioff, chairman and CEO, salesforce.com. “Giving customers the social intelligence they want with the business context they need will further differentiate our products and accelerate our growth.”
• “Radian6 brings the voice of the customer into the enterprise, helping to transform the way a business operates,” said Marcel LeBrun, CEO of Radian6. “We look forward to working with salesforce.com’s customers to show them the power of listening to, and engaging with, the social web.”
Market and Technology Leader in Social Media Monitoring and Engagement
Companies increasingly adopt social media to engage with their customers, driving demand for Radian6’s unique technology and products. Radian6’s rapidly expanding customer base includes more than half of FORTUNE100 companies. Customers include leading global brands like AAA, Dell, GE, Kodak, Molson Coors, PepsiCo and UPS.
Radian6 was named a “leader” in independent research firm Forrester Research, Inc.’s “The Forrester Wave™: Listening Platforms, Q3, 2010″ report, released in July 2010. The report, which evaluated the Radian6 Dashboard and Radian6′s engagement Console, ranked Radian6 above other platforms for functionality. In the report, Radian6 was the only company to receive a 5.00 out of 5.00 score for product strategy and leading scores in market presence in both customers and financials.
Adding Social Intelligence Across Salesforce Products
Salesforce.com recognizes that the incredible adoption of social media has brought about a massive shift in the industry, the shift to Cloud 2. The first phase of cloud computing was about leveraging technologies that were low cost, fast and easy to use on the desktop. Cloud 2 represents the next generation of cloud computing, one that is inherently social, mobile and open. Salesforce.com anticipates that the acquisition will accelerate the enterprise shift to Cloud 2 by helping companies better manage the social interactions taking place both inside and outside their companies.
Salesforce.com plans to integrate Radian6 across Salesforce products. The combination will create a bridge between public conversations and Chatter – the company’s private and secure corporate social network – as well as enhance the Salesforce Sales and Service Cloud products with social intelligence that customers can act on. Developers building on the Force.com platform also will be able to tap into the power of Radian6, putting the social web into everything they build.
Radian6 was founded in 2006 with the idea that companies need to monitor the social web in order to effectively join conversations with customers and prospects. Such conversations have become increasingly critical as more people use social networking sites than e-mail. Radian6’s products include a monitoring platform designed to help companies track and analyze their social media efforts, as well as an engagement platform to help companies connect with individuals and communities online.
The leading social media monitoring, engagement and insights platform, Radian6 has more than 2,400 customers including Dell, Kodak, PepsiCo, and UPS, as well as many of the world’s leading public relations and marketing agencies. For information on Radian6 visit www.radian6.com.