Bringing people together changes everything.

From the start, Salesforce has sought to change the world for the better through technology that builds stronger relationships. Between companies and their customers. Between employees and far-flung teams. Between governments and their citizens. Between people who want to make a difference.

In unity, there is power.

When we come together, we unlock hidden potential. We unify people to help businesses and communities pursue their loftiest goals, solve their thorniest challenges, and harness their success to leave our planet a little better than we found it.

The world will continue to change. Technology will evolve. Business will pivot and pivot again. But relationships, built on trust and respect, will help us face the future, come what may.

We build bridges between companies and customers.

Businesses succeed when they create meaningful connection. Our mission is to deliver it.

Astro, the Salesforce mascot, joins hands with a businessman and a customer.

We help unite every department to better focus on customers with Customer 360, the world’s #1 CRM. We allow everyone, on every team, to share a single source of truth with integrated collaboration

capabilities that guide essential conversations and decisions right where people work. And with Tableau, we help companies uncover deep insights and take data-driven actions to better serve their customers.

We help unite every department to better focus on customers with Customer 360, the world’s #1 CRM. We allow everyone, on every team, to share a single source of truth with integrated collaboration capabilities that guide essential conversations and decisions right where people work. And with Tableau, we help companies uncover deep insights and take data-driven actions to better serve their customers.

Explore Customer 360

Every product we offer plays a part in building the connections that drive success — and that success can be harnessed to create positive change.

HISTORY

A jump to the cloud.
A leap of trust.

The cloud was born.

In 1999, four Salesforce founders, working shoulder to shoulder in a small San Francisco apartment, launched a customer relationship management (CRM) system with a groundbreaking twist. All the software and critical customer data would be hosted on the internet and made available as a subscription service. This pioneering “software as a service,” or SaaS, model quickly spread across the technology industry.

A string of pictures from Salesforce history.

Cultivating trust.

Early adopters of our cloud-based model took a significant leap of faith. There was only one formula for earning their trust — that is, by building trusted relationships. Over the decades, our product has grown in scale and sophistication.

We now provide essential services to many of the world’s biggest and most critical businesses, governments, and organisations. Trust is an ever more valuable commodity. Relationships are gold.

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“With Salesforce as our partner, we trust them to take us on a journey to success. We can create extraordinary experiences for our customers and that will move us forward.”

Dr. Astrid Fontaine, Board Member for People, Digitalisation and IT, Bentley Motors

Watch the Story

OUR CORE VALUES

What brings us together guides us forward.

Our core values guide everything we do as a company and as people. We strive to bring out the best in one another, deliver success to our customers, and inspire the entire industry through our actions.

Explore our values

Trust

We act as trusted advisors.

We earn the trust of our customers, employees, and extended family through transparency, security, compliance, privacy, and performance. And we deliver the industry’s most trusted infrastructure.

Get real-time system updates

Salesforce characters crossing a finish line together.

Customer Success

When our customers succeed, we succeed.

So we champion them to achieve extraordinary things. We innovate and expand our business offerings to provide all our stakeholders with new avenues to achieve ever greater success.

Learn how we empower customers

Salesforce characters learning new technology.

Innovation

We innovate together.

Our customers’ input helps us develop products that best serve their business needs. Providing continual technology releases and new initiatives gives our customers a competitive advantage.

See our latest product features and updates

Salesforce characters standing together.

Equality

Everyone deserves equal opportunities.

We believe everyone should be seen, heard, valued, and empowered to succeed. Hearing diverse perspectives fuels innovation, deepens connections between people, and makes us a better company.

Learn about our equality initiatives

Sustainability

We lead boldly to address the climate emergency.

We are committed to bringing the full power of Salesforce to accelerate the world’s journey to net zero.

LEARN ABOUT OUR CLIMATE ACTION PROGRAMS

VALUES IN ACTION

We believe business is the greatest platform for change.

We are passionate proponents of stakeholder capitalism, committed to doing well by all our stakeholders — our customers, employees, partners, communities, the planet, and society as a whole.

And we lead by example, spearheading initiatives in philanthropy, racial equality and justice, climate action and advocacy, and the ethical and humane use of technology.

A win-win-win approach.

Our founders launched the 1-1-1 model, which commits 1% of our equity, our technology, and our peoples’ time to improving education, equality, and the environment for everyone. Today, more than 12,000 companies worldwide have joined us in our Pledge 1% movement.

See our values in action

Marc Benioff marching at a women's rights event.

CULTURE

We are family.

We’re not a typical company. And that’s by design. We call our community of Salesforce employees, customers, and partners "Trailblazers." We're a one-of-a-kind family. Trailblazers around the world reach across roles, companies, and industries to help one another learn, grow, and succeed.

We’re serious when it comes to driving customer success and creating positive change in the world, but we have an awful lot of fun together as we do it.

Learn more about our culture

Watch our Equality Video