With everyone more connected than ever, the state of play and family interactions are changing. Children are interacting with machines from an earlier age, gaining math and science skills along the way. It’s creating opportunity but also challenging families to find more quality time together. Enter ZOOMOOV. This Singapore-based business was founded to help families interact in new ways and it’s now expanding its mission locally and abroad with the help of the Salesforce Customer Success Platform.
ZOOMOOV’s vision to enrich family life has kick-started its success in children’s entertainment. In the last 2 years, it’s amassed 16 outlets in Singapore and 20 franchises across Indonesia, Malaysia and Portugal. With the help of Salesforce, the business is growing customer loyalty and trailblazing new ways for families to bond.
Its flagship offering is an animal-themed electronic ride which parents can hire out for kids in large shopping malls. The rides have proved popular with families, solidifying ZOOMOOV’s early success and earning it recognition from Singapore’s Ministry of Social and Family Development. Now, ZOOMOOV is tapping into analytics from Salesforce to sell smarter and drive the creation of new business lines.
“Our research with parents has shown that they identify ZOOMOOV with the opportunity to bond and have fun with their kids. At the same time, we’ve realised other challenges that parents face in developing their kids. One of those we’re looking to tackle next is the development of kids’ soft skills like communication and interpersonal skills,” said Miguel Pereira, Partner at ZOOMOOV.
ZOOMOOV also plans to develop an online community where parents can connect with one another and find products and services tailored to their needs. The community will effectively bridge the online and offline experience for its retail customers and help maximise brand loyalty.