Behind Ashray Akruti’s incredible work is a wide network of donors and volunteers whose funding and support keep the NGO going.
But engaging with these stakeholders wasn’t always easy. In the NGO’s early years, organisational data was scattered across spreadsheets, text documents, and paper records, making it difficult for staff to communicate with donors, or be transparent about how their funds were being spent.
Meanwhile, Babu and his team couldn’t accurately track key metrics such as donor churn which, in turn, hampered their ability to plug funding leaks.
Efficiency was another concern. Field healthcare workers manually captured patient information on paper forms, and then returned to the office to re-type the data into their systems. Until this was done, Babu couldn’t plan medical supplies or fundraising activities.
Salesforce offered a way to solve these challenges. “We chose the Salesforce platform for its ease of use and customisation, mobile CRM capabilities, and rich reporting features,” says Babu. “Today, Salesforce is an integral part of Ashray Akruti. Any information we need at any time can be found on the platform.”
“We call it our Vajrayudham,” he adds, referring to the powerful thunderbolt weapon wielded by Hindu deity, Indra. “Like its namesake, the platform can do wonders.”