Social interactions are the foundation of Avon’s business
No one understands the power of social networks like Avon. As the world’s largest direct seller for 125+ years, the company’s entire business is built on personal relationships. There are 6.5 million sales representatives in 100+ countries, and whether they sell one-on-one, in a group, or online, “Avon ladies” need to be closely connected to customers—to understand their beauty needs, and which cosmetic, jewellery, or skincare products to recommend. As CIO Donagh Herlihy explains, “Our entire business is built on social interactions.”
Avon representatives eagerly embrace new technologies that help them make the most of every relationship. After all, that’s what determines their success—their relationships with customers and recruits, and the service they provide to them. Sales representatives are active on the Internet, participating in conversations about the Avon brand and earning opportunities. Social tools are an indispensible way for them to get closer to customers and their “Likes.”
Business visibility that’s more than skin deep
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