We realised that to grow further we needed to go with the #1 CRM and that's Salesforce.”

Vivek Agrawal, Head of Inside Sales, Babajob

About six million job seekers in India have turned to Babajob to find their next role. Far from your average jobs board, the fast growing platform is changing the face of recruitment in India, with a mission to make better employment opportunities available to everyone.

The company’s ethos and the simplicity with which it connects job seekers and employers has fuelled its success. But to grow even faster and upgrade more lives across India, Babajob needed a solution to help it scale and deliver a better experience for employers.

“We realised that to grow further we needed to go with the #1 CRM and that’s Salesforce,” said Vivek Agrawal, Head of Inside Sales, Babajob.

Babajob now uses Service Cloud to manage all its interactions with employers, from acquisition to support.

Managers have instant access to information on opportunities and support cases. They can analyse performance of a particular market, organisation or process; and display this information in the office.

There is greater transparency and active discussions on how processes can be upgraded.

Babajob has already used Salesforce to speed up background checks. It’s also developed custom workflows to direct enquiries quickly to the right subject matter expert. As a result of these changes, jobs fill faster and customer satisfaction has increased.

“Salesforce is one of the most customisable platforms I have ever worked on. I’ve been able to introduce the majority of use cases I wanted easily. Now, just about every process we have which concerns employers happens on Salesforce”

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