Think a bank can’t be mobile and social? “Can’t” isn’t in Commonwealth Bank of Australia’s vocabulary. The CommBank “CAN” campaign—highlighting services ranging from mobile payments to apps for home buyers—is showing Australians what a modern bank can be.
CommBank’s social transformation isn’t about technology for technology’s sake. As the bank sees it, social media is a reflection of the current technology and how gregarious human beings are so they want to be part of the conversation.
Social technologies are helping build relationships between the bank and its customers that emulate the personal connections people once had with their local branch. The goal is to emulate that personal touch which reinforces trust and transparency.