Using Salesforce Sales Cloud, Cosmo Films has streamlined and automated its B2B sales processes – from lead management and sales forecasting, to pricing and quotation management. Leads from the corporate website flow automatically into Salesforce where teams can qualify, score, and manage them with ease.
Through the Salesforce mobile app, sales reps can access customer data, respond to hot leads, and connect with team members – all on the go.
“We’ve seen a big improvement in sales efficiency,” says Patekar. “Teams are winning more deals, strengthening customer relationships, and accelerating revenue growth.
“Having complete visibility into our sales funnel has helped us improve our lead conversion rate by 7-8%.”
With all sales and account data consolidated in one place, teams can efficiently plan and schedule sales outreach activities.
“No longer do we have to worry about customers falling through the cracks,” says Arthanari. “With a single source of customer truth, our sales outreach has improved by 20%.”
Meanwhile, rich reports and dashboards deliver a real-time view of sales performance.
“Gone are the days of waiting for monthly or quarterly reviews to check that sales targets are being met,” says Arthanari. “With smart analytics, we can track sales performance in detail at any time and from anywhere.”
Cosmo Films is also using Salesforce Pardot to meaningfully engage and nurture prospects and customers. Instant visibility into lead status helps marketers send the right messages to the right prospects at the right time.
"Pardot is the perfect solution for our B2B marketing team," says Patekar. "We've built a 360-degree customer view that's helping our marketers create more powerful and results-driven marketing campaigns."