Leading the way for the technology industry
HCL technologies is a leading global technology and IT enterprise with annual revenues of US$5.2 billion, 90,190 personnel and operations spanning 31 countries as on 31st March 2014. HCL is far from reaching its growth limit, though, and its short-, medium- and long-term plans are based heavily on enhanced communication and collaboration, pivotal to which is App Cloud.
“Cloud platforms enable rapid deployment and bring performance efficiencies,” says Krishnan Chatterjee, Senior Vice President and Global Head, Strategic Marketing. “We deployed ‘Excalibur’ based on the Salesforce1 Sales Cloud with a remarkable 92 per cent user adoption and high sales satisfaction scores within the first month.”
Commenting on Excalibur’s successful launch, Apurva Chamaria, Head of Brand & Digital Marketing, Strategic Marketing, HCL Technologies, says: “With clearly defined business objectives, strong leadership buy in and governance by sales and marketing business teams, we implemented the Salesforce1 Sales Cloud in a record four months, impacting 6,200+ users across 20 countries and 14 business units. It has been the close partnership between Salesforce and our internal Salesforce admin team that has underpinned the success of the program.”
A measured decision
The decision to implement App Cloud within HCL was taken after an extensive evaluation process. Prior to the implementation, the company had used a custom developed .NET application called SFA for customer record management. According to Gaurav Kakkar, Group Manager, Strategic Marketing, HCL Technologies, SFA failed to deliver a full view of the customer.
“We saw that Salesforce would give us that full view,” Gaurav says. “Of the three leading solutions we evaluated, two of them met most of our requirements in regard to governance, security, collaboration and integration with third-party applications. Importantly, Salesforce was finally selected for its well-defined roadmap for the future and great user interface.”
Integration = account intelligence
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