Salesforce has digitised and unified the different parts of NGA-SCE’s operations on a single platform, enabling the university to deliver seamless customer experiences.
All marketing campaigns—about 1,000 at a time—are managed through Salesforce Pardot; helping to engage prospects with the right message at the right time, while providing useful metrics on email performance. It also fills the sales funnel with high-quality leads from social media, web-to-lead forms, and affiliate programs.
These leads are automatically routed to 120 sales channel partners and their 900 employees across 30+ cities for nurturing and conversion. Data from their calls and text messages with prospects is captured on Salesforce for easy tracking. Since all partners are now on one platform, it’s much simpler for internal sales teams to follow up with them, and review their performance.
Student onboarding has also been streamlined on Salesforce.
“We’ve made it possible for students to do almost everything online—filling admission forms, submitting documents, and paying fees,” says Sanket Panaskar, Head of Engineering at NGA-SCE, and a key force behind the Salesforce implementation. “Our teams can easily verify documents, schedule interviews, and communicate with students through Salesforce.”
Every day, NGA-SCE accepts around 300 admission forms, which are reviewed and turned around by the team in less than 48 hours. The platform also integrates with FedEx systems to track the delivery of physical learning kits to students across 6,000+ pin codes.
“As you can see, Salesforce is the premier go-to tool for our entire ecosystem,” says Shah. “In fact, we are one of the few formal education players in India to have an in-house development team, which in the past year alone has completed 172 development projects.”