From the Hall of Mirrors in the Palace of Versailles to the skyscrapers in every corner of the world, Saint-Gobain Glass, with its remarkable 350-year run, is reflecting the world around us one glass at a time. One of the most trusted names in the construction industry, Saint-Gobain Glass entered the Indian market in the year 2000, having foreseen the sizeable opportunity the country offered.
“Over 70% of India is yet to be built; this means there is a huge market for construction. And this, in turn, means there is an increasing demand for glass,” explains Hemant Rathod, Head of Sales, Saint-Gobain Glass, India.
Saint-Gobain Glass today has a 177-acre glass plant in Chennai that delivers high performance, energy-efficient glass to the building industry.
With a wide range of customers including construction developers, architects, and consultants, Rathod’s vision for customer experience is simple – to be solutions-driven.
“We want to understand the needs of our customers, identify their aesthetic and functional preferences, and work on delivering products that match their requirements,” says Rathod
Saint-Gobain Glass has always been ahead of the times in equipping its workforce with the latest technology. From providing iPads to its sales team at a time when it was unheard of, or developing its own sales portal to capture sales data and streamline operations, the company was always quick to embrace technology. In line with this tech-focused culture, when it was time to upgrade to a sophisticated CRM solution, the choice was simple.
Saint-Gobain Glass had used a home-grown CRM solution for more than a decade. “We now wanted a new, next-gen solution that was similar to ours, but capable of scaling and allowing us to do more. We also wanted a robust CRM platform with extensive customisation capabilities. This led us to Salesforce,” says Rathod.