B2B Marketing Automation Editions

Automate and optimise your lead-generation and nurturing programs throughout the prospect lifecycle.

Standard

Pro

Ultimate

Standard

Standard marketing automation

Starting at

$ 1,000

USD/month/up to 10,000 contacts
billed annually

See Features

Individual prospect tracking
Lead nurturing and email marketing
Lead scoring and grading
ROI reporting
Real-time alerts
Forms and landing pages
CRM integration for Salesforce, by Salesforce

Pro

Ultimate

Customisable marketing automation

$ 3,000

USD/month/up to 10,000 contacts
billed annually

See Features

Get all the Pro features PLUS

Custom user roles
Custom object integration
API access
Dedicated IP address
Phone support

* All per user products require an annual contract.

Download the Full Edition Comparison Chart

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B2B Marketing Automation from Salesforce

Provide an on-demand software solution that can take your marketing department from cost center to revenue driver. Leverage Pardot's sophisticated yet simple marketing automation platform to grow pipeline and generate better leads by allowing marketing and sales departments to create, deploy, automate, and manage marketing campaigns online. Learn why Pardot was ranked #1 in total cost of ownership in lead management automation by leading analysts and significantly improves performance with full-featured marketing automation tools.

CRM: Salesforce CRM fosters better customer relationships, helping you save money and increase profits.

Sales Forecasting: Sales forecasting and analytics are some of the many powerful features that Salesforce CRM offers.

Sales Tracking Software: Robust sales tracking features help you analyse sales pipelines, perform win-loss analyses, and more.

Sales Content Management: Make sure your reps have easy access to winning sales materials, right within your SFA application.

Salesforce Reviews: Read honest reviews from real Salesforce customers.

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