Salesforce 2018 Mobile Shopping Focus Report

Actionable insights from 300+ million global shoppers.

Mobile is the biggest retail disruptor since the inception of ecommerce.

As more shoppers turn to their phones — whether they are online or in-store — retailers need to focus on creating truly connected journeys framed by the mobile experience. But how?

This report analyses the mobile shopping activity of more than 300 million global shoppers across 37 countries. The insights gathered from this data provide a unique view into today’s mobile shopping behaviour, including actionable insights and success stories from mobile-first brands to help guide your mobile strategy.

Preview the report below:

Three considerations to improve shopping confidence on mobile:

  1. Reduce the number of taps to purchase. One-touch checkout eliminates manual data entry during checkout, alleviating frustration and reducing abandoned cart rates.
  2. Augment payment processing with state- of-the-art encryption and best-in-class fraud prevention. Offload these essential tasks so your payment processor does the worrying, not you — or your shoppers.
  3. Offer shoppers choices in payment methods. Whether shopping online or in person, shoppers want to use their preferred payment method for a seamless, intuitive, and convenient experience.

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