Meet 5 Retail & Consumer Goods Trailblazers from India
Since the pandemic, India’s retail and consumer goods industry has had to fast-forward digitalisation, while coping with major shifts in consumer behaviour. The average consumer now expects hyper-personalised service, convenience, and omni-channel engagement in their shopping journeys. They want a seamless shopping experience across physical and digital touchpoints.
Meet five Trailblazers from the industry that are rising to the challenge with confidence. Through Salesforce, they’re delighting customers by providing personalised attention in-store, efficient and engaging shopping experiences online, thoughtful product recommendations, responsive customer service, and more. Here are their stories.
Titan Company is enabling smooth phygital customer interactions across 20 million+ customers and 18 Titan brands using a single source of customer truth
Praxis has reduced call traffic by 30% and increased NPS by 10% through a self-service feature that offers customers ready information related to their purchases
Puma.com is delivering seamless, intuitive, and efficient mobile shopping experiences at scale
Pepe Jeans can proactively track and fix drop-offs on their site, resulting in a smooth purchasing funnel with less than 1.5% of carts being abandoned
Baby Saffron onboarded 15,000 retailers in just three months, and mapped 20,000 retail stores on a single platform to service end-consumers better
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*Source: Salesforce Customer Success Metrics Survey, conducted 2015-2019 among 7000+ customers randomly selected. Response sizes per question vary.