How to Win the War for Attention

Bringing Intelligence to a New Media Ecosystem

With the explosion of new entrants to the media and entertainment industry, the landscape is increasingly fragmented, while also becoming more interconnected than ever. Understanding and applying intelligence — from AI and VR, to IoT and more — will be critical as new fandoms, platforms, and models continue to emerge.

Get Salesforce's perspective on the complex forces reshaping today's media industry and learn:

How new technologies are altering the way attention is captured and monetized
How to apply intelligence through the lens of personalisation, monetisation, and agility
How to intertwine trust and technology with customers, partners, and employees
 
 

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