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The Changing Role of the Modern Sales Team
Not too long ago, sales was a job that required a fair amount of manual work. Whether it was going to networking events, cold calling leads, or even knocking door-to-door, sales has always been a profession that requires a lot of perseverance. And while this hustler mentality still exists, much of the work now takes place in the digital arena.
In order to connect with their customer base, sales reps no longer have to spend the majority of their time hitting the streets or corporate events. Now they can locate leads where the leads spend most of their time — online. And while in-person contact is still very much a part of the modern sales process, modern sales tech makes it possible for sales teams to keep track and follow up more effectively online. Of course, this isn’t to say that the new world of sales technology is without its problems.