Build stronger customer relationships

The growing popularity of social media and mobile devices is breaking down walls between businesses and customers. Tomorrow's successful manufacturer has to connect socially today—building stronger relationships with consumers, channel partners, and suppliers.

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What if your car was your friend?

What would it mean to make your products "social"? What if they could communicate with your customers and with social media? What if your products provided valuable feedback for future designs? Toyota is looking ahead to a more social future and connecting its cars to social networks.


Know your customers better than ever

What if you knew your customers—and everyone in the value chain—well enough to offer just what they wanted, right when they wanted it? Collect the preferences your customers, suppliers, and partners are publicly sharing on social networks and understand what they "like."


Keep your employees connected

Kimberly-Clark’s well-known brands are an indispensable part of life for people in more than 175 countries. But how do the company's employees stay connected across global boundaries? An employee social network can modernize collaboration, so colleagues in every corner of the globe securely share information, eliminate silos, and work more productively.