Content Builder

Manage and share your cross-channel content from one location. Speak with one voice across all your digital channels for a consistent consumer experience throughout the 1-to-1 customer journey.

  • Manage content.

    Create, manage, and track content across all your digital channels from a single location to make searching, categorising, and filtering your content easier than ever. You can even assign tags, campaign associations, and owners to your content, and then use quick-search functionality to easily track it down.

  • Predict the next best content.

    With Personalization Builder, marketers can build profiles of their customers’ preferences, then leverage sophisticated algorithms to determine and deliver the next best content, offer, or product for every individual across channels, automatically and in real time. Predictive content exponentially increases conversion and engagement across the customer journey.

  • Easily create great content.

    Great content drives action — and Marketing Cloud makes it easier than ever to create inspiring messages. With our user-friendly content editor, design and build intelligent content with drag-and-drop smart content blocks and mobile-optimised templates. Keep track of what you’re doing in real time with the persistent preview function. Create once and distribute everywhere with new tools that streamline the content generation process.


Ready to get started?

In today's connected world, every customer interaction matters. Marketing Cloud helps you make the most of every touchpoint, giving you the tools to manage the customer journey across all channels.

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