Marketing Cloud helps brands build and manage personalised customer journeys.


Journey Builder

Build and automate customer journeys across email, mobile, advertising, your website, and the Internet of Things — to deliver a seamless experience across marketing, sales, and service.

Journey Builder
  • Create personalised customer-focused experiences at scale
  • Map the customer journey and prioritise every step of your strategy
  • Spark conversations with customers based on real-time interactions
  • Test multiple variations of content, channel, timing, and frequency
  • Automatically monitor and respond to customers
  • Connect your apps, products, and spaces to customer journeys
  • Leverage data from any source
  • Automate internal journeys for your employees
  • Reach across the customer lifecycle, creating Salesforce contacts, leads, cases, and tasks

Audience Builder

Create a single view of each customer with information from any source. Then, target specific audiences and segments across the customer journey. Go from managing data to building relationships.

audience builder
audience builder
  • Collect data from any source
  • Continuously create and sync cross-channel profiles
  • Configure audiences and segments using drag-and-drop tools
  • Target audiences based on behavioural and predicted attributes, not just demographics
  • Handle complex data and advanced queries with ease and efficiency
  • Spot customer trends and market opportunities quickly
  • Take action on a single view of the customer across one platform

Personalization Builder

Power personalisation with predictive intelligence. Leverage customer profiles and sophisticated algorithms to automate personalised content and messages for every single individual.

predictive intelligence
  • Collect implicit and explicit customer data
  • Generate predictive scores about customer engagement likelihood
  • Infer customer preferences and discover key behaviours
  • Filter and segment your audiences at lightning speed using predictive scores
  • Incorporate your tribal knowledge with merchandising or business-centric rules
  • Configure predictive content and product recommendations with drag-and-drop tools
  • Automatically tailor the content in every message for each individual
  • Deliver a personalised journey for each customer that adapts based on behaviour and engagement
predictive intelligence

Content Builder

Manage all of your content and assets in a single location. Easily handle assets with advanced search and tagging capabilities. Share and approve content in a secure fashion for use throughout the enterprise.

Content Builder
Content Builder
  • Upload files with drag-and-drop tools
  • Utilise customer preferences to present relevant content
  • Generate custom offers for individuals or segments
  • Edit assets and preview content without leaving the application
  • Use search and filter tools to quickly locate marketing content

Analytics Builder

Uncover patterns and insights about your customers with real-time analytics to optimise each campaign — and the entire customer journey. Respond and take action in the moment, when it matters most.

analytics builder
  • Observe customer behavior in real time across every channel
  • View data and campaign results in useful standard reports and dashboards
  • Track and measure results across the journey with journey analytics
  • Create custom analytics views and interactive visualisations to measure business-centric KPIs
  • Turn insights into action across a connected platform
  • Drive strategic goals with new insights
  • Share reports, updates and successes easily across the organisation
analytics builder

Marketing Cloud Connect

Keep customer data in sync across marketing, sales, and service interactions. Trigger journeys and messages as customers interact with any department across your company to deliver one seamless experience.

  • Create engagement across Marketing Cloud, Sales Cloud, and Service Cloud.
  • Personalise the experience for your customers, employees, partners, and beyond.
  • Refresh your Salesforce CRM data automatically
  • Connect any standard or custom Salesforce data to Marketing Cloud with ease

Ready to get started?

In today's connected world, every customer interaction matters. Marketing Cloud helps you make the most of every touchpoint, giving you the tools to manage the customer journey across all channels.

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