Personalization Builder

Use the power of predictive intelligence to understand each customer’s preferences and automatically tailor content delivered in email and on the Web. Drive more conversions, win loyal advocates, and cut through the noise every step of the way.

  • Understand customer behaviour.

    Create a multidimensional view of your customers. Use their behavioural history, real-time interactions, and preferences to predict future actions across channels. Gain insights about the most important behaviours to drive your customer engagement strategy.

  • Predict and automate decisions.

    Leverage data science to determine the optimal journey for every customer. Build the ideal audience or segment, and automatically curate content and messaging.

  • Personalise the journey.

    Automatically place the right content into email and Web messaging along the journey. Leverage machine learning to continuously adapt each customer's journey as they engage.


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In today's connected world, every customer interaction matters. Marketing Cloud helps you make the most of every touchpoint, giving you the tools to manage the customer journey across all channels.

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