Account-Based Marketing Course
Learn about account-based marketing (ABM) from start to finish with Salesforce's free online marketing courses.
About the free ABM course
Learn how to master account-based marketing (ABM) with Trailhead’s free courses. Whether you're just starting out or refining your strategies, these courses will give you the insights and skills you need to succeed in this highly effective marketing approach.
What you'll learn about account-based marketing
- Understanding Account-Based Marketing: Get a clear overview of what ABM is, how it differs from traditional marketing, and why it's essential for B2B businesses.
- Personalisation in ABM: Learn how to create highly personalised content and experiences that resonate with key decision-makers in your target accounts.
- Identifying and Prioritising Target Accounts: Understand how to identify and prioritize the accounts that are most likely to convert, using data and insights.
- Creating and Executing ABM Campaigns: Learn the step-by-step process of designing, executing, and measuring ABM campaigns, from initial outreach to
By taking these courses, you'll gain the knowledge and skills needed to implement a successful account-based marketing strategy, drive higher ROI, and build stronger relationships with your most valuable accounts.
Join the Moment Marketer Community.
Looking to meet and learn from fellow Marketing professionals? Our #MomentMarketer Community is the place for you.
Account-based marketing training & resources
Account-Based Marketing (ABM) Guide | Salesforce India
Discover how Account-Based Marketing (ABM) helps target key accounts, personalise campaigns, and boost ROI. Learn ABM strategies with Salesforce
What Is B2B Marketing? Definition, Types, and Strategies
Learn how B2B (business to business) marketing can help business connect with audiences that matter to deliver compelling experience and drive revenue.
What is Email Marketing? [Includes 7 types]
Email marketing is the process of using email to connect with potential customers, nurture leads, promote products, and build customer loyalty. Learn more.
What is AI Marketing?
Great marketing comes from strong data, targeting, content, and workflows. AI marketing makes it easier to create, maintain, and scale. Here’s how.
What is Marketing Personalisation? A Marketing Guide | Salesforce India
Discover Salesforce India's guide to marketing personalisation—learn best practices, AI-driven tools, and examples to boost engagement, loyalty, and conversions
Account-Based Marketing Products
Marketing Cloud Account Engagement
Grow efficiently by aligning marketing and sales on the #1 CRM with marketing automation and account-based marketing.
Data 360 for Marketing
Activate your data, scale insights with AI, and unify all your data in a single customer profile.
Marketing Cloud Personalisation
Automate dynamic offers for each customer in real time across each moment in the customer journey.
Marketing Cloud Intelligence
Optimise marketing performance and spend across every campaign, channel, and journey.
ABM (Account-Based Marketing) course FAQs
An ABM (Account-Based Marketing) course is an educational program designed to teach marketers how to identify, target, and engage specific high-value accounts with personalised campaigns.
Sales and marketing professionals in B2B companies, especially those involved in enterprise sales, demand generation, or strategic accounts, will benefit from an ABM course.
Topics typically include account identification and selection, personalised content creation, multi-channel engagement strategies, sales and marketing alignment, and ABM measurement.
Learning ABM is crucial because it enables highly efficient use of resources, builds stronger relationships with key accounts, shortens sales cycles, and drives higher revenue per account.
You will gain skills in account research, personalised messaging, cross-functional collaboration, ABM technology utilisation, and strategic campaign planning and execution. These will allow you to ultimately build stronger relationships withy our most valuable accounts, leading to increased ROI.
ABM flips the funnel, focusing on engaging a select group of target accounts as a market of one, rather than generating a broad volume of individual leads.
Discover what's new in Marketing.
Demo
Agentforce Marketing
Generate segments in real time, adapt experiences to every individual and deliver personalised answers in every channel 24/7.
Guide
See how personalised marketing can lift loyalty and raise ROI.
In this e-book, you'll discover the importance of personalisation, and how you can create a strategy of your own.
Keynote
Marketing Cloud Keynote
Discover five steps to get started with Next-Gen Marketing Cloud. See new features in action and hear from product leaders and customers on how to realise immediate value.
Research
State of Marketing Report
See the top trends in data, AI and more — from nearly 5,000 marketers worldwide.
Article
Connecting Marketing and Service Experiences
A unified marketing and service strategy can deliver more personalised customer journeys. Here's how to build yours.
Article
Engage across the customer lifecycle with Agentforce
See how agentic automation helps you to build lasting customer relationships.
Report
Gartner® 2025 Magic Quadrant™ for Multichannel Marketing Hubs
See why Gartner® named Salesforce a Leader for the eighth year in a row, and placed furthest for Completeness of Vision.
Report
Gartner® names Salesforce a CDP Leader two years in a row.
Learn why Gartner named Salesforce a Leader among 12 other vendors.
Report
Gartner® 2025 Magic Quadrant™ for B2B Marketing Automation Platforms.
See why Salesforce was named a Leader for the eighth year in a row.
Webinar
Get Started with Agentforce for Marketing
Join our Marketing Cloud AI product leaders to discover how Agentforce for Marketing transforms AI insights into tangible actions, driving real enterprise value.
Webinar
Unlock the Power of First-Party Data with Salesforce and Meta
Discover how to enhance personalisation and optimise marketing strategies through the partnership between Meta and Salesforce, leveraging innovations like the Data 360 and Meta Conversions API.
Webinar
AI Driven Personalisation: Learn how to Access and Activate your Data
Learn how to leverage data for personalised customer engagement through customer stories focusing on data activation and personalisation strategies.
Webinar
Transform your B2B Marketing Strategy with Data 360
See how Flexo Concepts transformed their B2B Marketing with Salesforce Account Engagement.
Ready to take the next step?
Talk to an expert.
Tell us a bit more so the right person can reach out faster.
Stay up to date.
Get the latest research, industry insights, and product news delivered straight to your inbox.
