The 20 Best AI Marketing Tools

Adopting AI is becoming essential for any business that wants to stay ahead of the curve. However, with so many options available, finding those that truly make a difference can feel overwhelming. That’s why we’ve put together this guide featuring 20 of the top AI marketing tools.

Each tool has been selected based on trusted reviews from platforms like G2 and Capterra and has a rating of at least 4 out of 5. We evaluated them on factors like automation, integration, personalisation, and analytics.

In the sections that follow, you’ll discover a mix of comprehensive platforms and specialised tools, all designed to make your marketing efforts smarter and more efficient.

AI marketing tools are software solutions that use artificial intelligence to simplify and improve marketing. These tools use technologies such as machine learning, natural language processing, and predictive analytics to analyse vast amounts of data and provide actionable insights.

By automating routine tasks like email segmentation, content creation, and lead scoring, AI for marketing helps marketers focus on strategic decision-making and creative endeavours. In essence, these tools optimise campaign performance by adapting in real time to customer behavior and market dynamics.

AI tools for marketing integrate with existing platforms to deliver more personalised customer experiences. They automate repetitive processes, but they also refine targeting efforts through data-backed recommendations and trend analysis. The more direct targeting results in more precise audience segmentation, improved campaign planning, and overall efficiency in executing marketing strategies.

The market offers several types of AI marketing software, from comprehensive marketing automation platforms and CRM integrations to specialised applications like AI-powered copywriting and chatbot systems.

Ultimately, the best AI marketing tools empower you to elevate your marketing campaigns by merging analytics with user-friendly interfaces. This combination ensures that marketers can quickly adjust their strategies and maximise return on investment. Understanding the core functionalities of AI marketing solutions is essential to selecting the right one for your marketing needs.

Before diving into the list, let’s go over our selection process. Each solution featured here was carefully chosen based on high user reviews from trusted platforms like G2 and Capterra. We set a minimum standard of a 4 out of 5 rating and examined key factors such as ease of use, integration capabilities, performance, and overall value.

Whether you’re looking to automate workflows or enhance customer engagement, these tools deliver the AI-driven marketing functionality you need. Explore the summaries below to find the tool that best aligns with your strategic goals.

• Salesforce Marketing Cloud

Pricing: $$$

Salesforce’s marketing platform has comprehensive AI capabilities to drive high-level customer experiences. It offers predictive analytics that enable marketers to measure performance and anticipate customer behaviour. And it helps you deliver dynamic, personalised content for maximum impact.

Salesforce Marketing Cloud streamlines campaign management, leading to efficient execution of complex strategies. Plus, with Agentforce, autonomous AI agents monitor 24-7 to help marketers nurture leads and optimise outreach with timely follow-ups.

With consistently high ratings, Salesforce Marketing Cloud sets a high standard in real‑time insights and intelligent automation, making it a great asset for forward-thinking marketers.

• Zapier

Pricing: $$

Zapier allows users to create automated workflows, or “Zaps” that connect a wide range of marketing applications. By integrating with over 7,000 apps, Zapier simplifies repetitive tasks and helps data flow smoothly between your marketing tools.

This solution is ideal for marketing and sales teams looking to reduce manual efforts, while still increasing operational efficiency. With its user-friendly interface and reliable performance, Zapier helps marketers set up complex automation without coding expertise.

Its high ratings on review platforms reflect its versatility and ease of use, making it a valuable asset for businesses aiming to simplify their marketing processes and improve overall productivity.

• Conversica

Pricing: $$$$

Conversica offers AI-powered assistants designed to autonomously engage and nurture leads through natural, two-way conversations. This platform identifies sales-ready leads and seamlessly transfers them to human representatives so that no opportunity is missed.

With multilingual support and integration with popular CRM systems, Conversica caters to a diverse range of industries and businesses. Its advanced conversational capabilities not only boost customer engagement but also help improve the lead qualification process.

Marketers appreciate its ability to reduce manual follow-up efforts while boosting conversion rates, making Conversica an excellent choice for those looking to drive higher sales performance through intelligent automation.

• Drift

Pricing: $$$

Drift uses AI to engage website visitors instantly, transforming passive traffic into active leads. The platform’s real-time chat features offer personalised messaging that adapts to individual visitor behaviour, which means interactions are both timely and relevant.

Its account-based marketing (ABM) targeting enables businesses to focus on high-value prospects, while CRM integration makes sure leads are captured and nurtured efficiently. Drift’s intuitive setup and automation capabilities simplify the creation of dynamic chatbots that guide users through the sales funnel.

Consistently rated highly on review platforms, Drift is an effective solution for companies looking to accelerate their sales cycles and boost customer engagement through intelligent, real-time interactions.

• Jasper AI

Pricing: $$$

Jasper AI is a powerful content creation tool designed to generate high-quality blog posts, social media content, and even ad copy — all with minimal human input. Its user-friendly interface allows marketers to tailor outputs to match their brand voice and tone effortlessly.

The platform supports multiple languages, making it a versatile choice for global marketing campaigns. With Jasper AI, teams can quickly overcome creative blocks and simplify content production, making sure that campaigns remain fresh and engaging.

Its algorithms adapt to different content styles, delivering consistent results that resonate with diverse audiences. Highly rated on trusted review sites, Jasper AI stands out as an essential tool for enhancing creative efficiency and maintaining a strong online presence.

• Copy.ai

Pricing: $$

Copy.ai offers a range of templates designed to simplify content creation for emails, social media posts, product descriptions, and more. Its AI-driven platform helps marketers generate creative and compelling copy quickly, reducing the time spent on brainstorming and drafting.

A standout feature of Copy.ai is its real-time collaboration capability, which allows marketers and writers to work together seamlessly and maintain consistent messaging across various channels. The tool’s straightforward interface and adaptability make it an excellent resource for those looking to boost productivity without sacrificing quality.

With consistently positive reviews on platforms like G2 and Capterra, Copy.ai is recognised as a reliable solution for elevating creative output and streamlining marketing workflows.

• Surfer SEO

Pricing: $$$

Surfer SEO uses artificial intelligence to offer data-driven recommendations that help marketers optimise on-page content. Its intuitive content editor provides suggestions for keyword placement, structure, and readability so that each piece aligns with SEO best practices.

The tool integrates smoothly with popular content management systems, allowing for smoother updates and consistency across digital assets. Surfer SEO also allows users to benchmark their content against top-performing competitors, highlighting areas for improvement and suggesting specific adjustments.

With its focus on actionable insights and ease of use, this platform is essential for businesses aiming to boost organic traffic and achieve higher search engine rankings.

• Grammarly

Pricing: $$

Grammarly is an AI-powered writing assistant designed to refine your content with advanced proofreading and editing. It detects grammar, punctuation, and style issues while offering tone adjustments to help create a consistent brand voice. Available as a browser extension and integrated with various writing platforms, Grammarly provides feedback that helps users produce clear, error-free copy quickly.

Its user-friendly interface and sophisticated algorithms make it an indispensable tool for marketers, ensuring that all communications — from emails to long-form content — are polished and professional. Trusted by millions, Grammarly not only improves readability but also boosts the overall quality and impact of your messaging.

• Sprout Social

Pricing: $$$

Sprout Social is a comprehensive social media management platform that combines scheduling, monitoring, and reporting features with advanced AI insights. Its social listening capabilities track brand mentions and sentiment across multiple channels, which gives marketers a clear view of audience engagement and market trends.

With the ability to integrate across various social networks, Sprout Social simplifies content distribution and performance tracking, enabling data-driven decision-making. The platform’s intuitive dashboard and customisable reporting tools also make it easy for teams to manage campaigns efficiently. And that leads to a dynamic and responsive online presence.

Designed to empower businesses of all sizes, Sprout Social delivers the tools necessary to optimise social strategies and drive measurable results.

• FeedHive

Pricing: $$

FeedHive is tailored for businesses looking to enhance their social media strategy with AI-assisted content creation and scheduling. The platform uses artificial intelligence to generate engaging post ideas and suggests scheduling times based on audience behaviour.

Its streamlined, user-friendly interface simplifies planning and publishing to make sure social media activity is both consistent and dynamic. FeedHive also offers collaboration features that allow teams to work together, while integrated analytics provide insights into post performance and audience engagement.

With these capabilities, FeedHive not only boosts creative output but also enhances workflow efficiency. That makes it a reliable solution for maintaining an active social media presence and driving continuous engagement.

• ManyChat

Pricing: $$

ManyChat helps businesses design interactive, AI-driven chatbots that can significantly improve customer engagement. The platform allows you to create automated conversation flows that guide users through personalised experiences, ensuring that each interaction is both meaningful and efficient.

With built-in audience segmentation, ManyChat helps marketers tailor messages for distinct customer groups, which optimises lead nurturing and support. Its analytics provide actionable insights into chatbot performance for continuous improvement.

ManyChat integrates easily with various social media platforms and marketing tools, which makes it a versatile solution for companies looking to improve customer interactions and overall digital engagement through intelligent automation.

• Reply.io

Pricing: $$$

Reply.io is an AI-enhanced communication platform that simplifies multi-channel outreach. It does this by integrating email, LinkedIn, calls, and SMS into a single streamlined process. The advanced features, including automated email sorting and intent detection, enable marketers to engage prospects effectively without manual intervention.

By integrating with CRM systems, Reply.io ensures that every interaction is recorded and analysed for continuous improvement. Its intuitive interface and customisable workflows support high-volume outreach and make it easier for marketing teams to maintain consistent, targeted communication with potential clients.

With a focus on boosting productivity and response rates, Reply.io is a vital tool for optimising sales and marketing efforts through intelligent automation.

• Canva

Pricing: $$

Canva offers a user-friendly, drag-and-drop design interface that helps marketers create eye-catching graphics quickly. With an extensive template library and AI-driven design suggestions like the Magic Resize feature, Canva makes it easier to create social media posts, presentations, and other marketing materials.

Its platform also allows for real‑time collaboration, ensuring that teams can maintain consistent branding across all digital assets. The tool’s simplicity and versatility make it ideal for both design novices and professionals.

High ratings on review platforms attest to its effectiveness in delivering quality designs with minimal effort, making Canva a go-to solution for businesses aiming to elevate their visual content without the need for advanced graphic design skills.

• Synthesia

Pricing: $$$$

Synthesia is designed to help create professional-quality videos without the traditional need for cameras or actors. Leveraging advanced AI, the platform offers customisable avatars and supports multiple languages, allowing marketers to produce engaging content for diverse audiences.

Its easy-to-use script editing and video generation process make it possible to produce product demos, educational content, and social media videos quickly and efficiently. Synthesia’s automated video creation saves time while also reducing production costs, enabling marketers to scale video content effortlessly.

With consistently positive reviews, this innovative tool is ideal for businesses that need to integrate high-quality video into their marketing strategies. It keeps the process streamlined and accessible for a wide range of users.

• Lumen5

Pricing: $$$

Lumen5 transforms written content, such as blog posts and articles, into engaging video content using AI-driven automation. The platform analyses text and selects relevant visuals so that marketers can quickly repurpose content for social media and other digital channels.

Its intuitive interface offers customisable branding options and easy scene adjustments, ensuring that each video aligns with your company’s aesthetic. Lumen5’s automated process reduces the need for extensive video production resources while still delivering professional-quality results.

This tool is praised for its ease of use and effectiveness in driving engagement, making it a valuable asset for businesses that want to enhance their content strategy through dynamic, visually appealing videos.

• Improvado AI agent

Pricing: $$$$

Improvado AI agent consolidates marketing data from several sources into a single, unified dashboard. This dashboard then offers a comprehensive view of campaign performance. Its AI capabilities simplify data normalisation and visualisation, transforming complex datasets into actionable insights.

This tool is designed for marketers who need to integrate and analyse data from multiple platforms to make informed strategy adjustments. With customisable reporting features and integration options, Improvado AI agent reduces manual data handling and speeds up the process of performance analysis.

Consistently receiving high ratings on review platforms, it is an essential solution for data-driven marketing teams working to optimise campaigns and drive better results through intelligent analytics.

• FullStory

Pricing: $$$$

FullStory provides in-depth insights into user behaviour with features such as session replay, heatmaps, and conversion analysis. Its AI-driven analytics identify friction points and opportunities for optimisation, allowing marketers to refine user experiences across websites and applications.

By capturing detailed interactions, FullStory transforms raw data into insights that can be used to troubleshoot issues and improve conversion paths. The platform’s integration capabilities and its intuitive interface make it a powerful asset for businesses aiming to understand customer journeys better.

Highly regarded for its precision and comprehensive analytics, FullStory is a go-to solution for those committed to enhancing digital engagement and driving measurable improvements in user experience.

• Albert.ai

Pricing: $$$$

Albert.ai is an autonomous advertising platform that manages paid search, social media, and programmatic campaigns with minimal human intervention. Using advanced AI, it figures out the best way to allocate budget and target precise audiences, continuously refining campaign performance.

By automating complicated marketing processes, Albert.ai gives marketing teams more time for strategic planning and creative development. Its analytics and reporting features provide clear insights into campaign effectiveness, helping marketers make adjustments on the fly.

Consistently rated highly for its innovation and reliability, Albert.ai is an ideal solution for businesses that want to maximise advertising ROI with smarter, more efficient marketing initiatives.

• Adext AI

Pricing: $$$

Adext AI focuses on identifying high-converting audience segments and optimising ad performance, all with minimal manual oversight. Its AI-driven platform analyses campaign data to automatically adjust budgets and bids in real time.

As it automates digital ad management, Adext AI simplifies campaign execution and drives measurable improvements in performance. This tool is particularly useful for marketers looking to increase reach and efficiency without the constant need for manual intervention.

Adext AI is a trusted solution for businesses aiming to enhance their paid advertising strategies and achieve better results through intelligent, data-driven adjustments.

• Pathmatics

Pricing: $$$$

Pathmatics delivers detailed insights into competitors’ advertising strategies by tracking ad spend, placements, and creative executions across multiple channels. Using AI, it offers a high-level view of the competitive landscape so that marketers can benchmark their performance and identify emerging trends.

The platform’s analytics tools help uncover hidden opportunities and potential challenges, leading to more informed decision-making. With a focus on transparency and actionable data, Pathmatics helps brands refine their advertising strategies and stay ahead in a dynamic market.

This tool equips marketers with the competitive intelligence needed to get the most from their campaigns and drive strategic growth in a competitive digital advertising environment.

AI marketing tools can help you connect with your audience on a personal level. They also help save time through automation and guide your choices with easy-to-understand data. Below are three key benefits that show how these tools make your marketing more effective.

AI marketing tools help tailor your messages by analysing customer data as soon as it’s available. They make it easier to deliver personalised content and offers that truly resonate with your intended audience.

This approach not only increases customer engagement but also builds loyalty and drives higher conversion rates. With AI-driven insights, you can create campaigns that feel uniquely crafted for each customer.

By automating repetitive tasks, these tools free up time for more strategic work. They handle activities like content scheduling, lead nurturing, and data integration automatically. This means less manual work and more time to focus on creative and high-value projects, such as designing innovative campaigns and improving customer journeys. Automation also helps ensure that your marketing operations run smoothly and efficiently.

AI tools turn large amounts of data into clear insights. They provide current reports and analytics that help you understand what’s working and what isn’t. This data-driven approach reduces guesswork and lets you quickly adjust your campaigns based on actual performance. Using real data to make decisions leads to better strategies and improved results.

Choosing the right AI marketing tool means focusing on features that directly support your marketing goals. The best tools provide powerful functions that help you reach the right audience and then guide them along their journey. Here are some important features to consider when selecting an AI solution for your marketing strategy.

Effective audience segmentation is at the heart of targeted marketing. AI tools can analyse customer behaviour, preferences, and demographics to group your audience into distinct segments.

This means you can craft tailored messages that resonate with each group, leading to more meaningful engagement. By making sure your campaigns reach the right people, these tools boost conversion rates and improve overall marketing effectiveness.

Understanding and mapping the customer journey is crucial for delivering positive experiences. AI-powered tools help you track interactions across various touchpoints and orchestrate personalised pathways for each customer.

A coordinated approach ensures that every interaction — from initial contact to final purchase — is primed for engagement and satisfaction. With clear insights into customer behaviour, you can adjust your strategies to meet evolving needs.

Conversational AI chatbots are essential for boosting customer engagement. These tools use natural language processing to understand and respond to inquiries instantly, providing a more interactive and personalised experience.

Chatbots help support customers and guide them through decision-making processes. Their 24/7 availability and ability to handle multiple conversations simultaneously make them a valuable asset in fast-paced marketing environments.

Natural language processing (NLP) enables AI tools to understand, interpret, and generate human language effectively. This feature is key for creating engaging content and analysing customer sentiment to improve communication.

NLP helps you refine your marketing messages to align with the tone and style that resonates with your audience. It also supports automated content creation and increases the accuracy of customer interactions to make your campaigns more relatable.

Predictive analysis uses historical data and machine learning to forecast trends and customer behaviours. This feature helps marketers anticipate shifts in the market and allocate resources accordingly.

By identifying potential opportunities and risks ahead of time, AI tools equipped with predictive analysis can significantly improve decision-making. This proactive approach leads to smarter, more agile marketing campaigns that drive long-term success.

Integration with CRM (customer relationship management) systems and other data sources is an important part of creating a unified view of your marketing efforts. AI tools that support data integration can help you gather insights across multiple platforms.

This integration keeps customer data centralised and accurate. As they streamline data flows, these tools help you better understand your audience so you can adjust your targeting strategies. These adjustments can make all the difference in the overall effectiveness of your campaigns.

New trends such as generative AI and hyper‑personalisation are making it easier to create targeted, effective marketing campaigns. In fact, AI-driven automation now manages complex tasks seamlessly, which helps marketers predict customer needs and adjust strategies quickly as they work to deliver more engaging experiences.

Integrating AI into your marketing strategy means you can make smarter decisions based on clear, actionable data. By simplifying processes and improving personalisation, these tools help your business stay competitive in rapidly changing markets.

Salesforce Marketing Cloud offers AI capabilities that empower marketing teams to embrace these advancements. Learn more about Salesforce Marketing Cloud and how it can transform your marketing strategy for the future.

“This article is for informational purposes only. This article features products from Salesforce, which we own. We have a financial interest in their success, but all recommendations are based on our genuine belief in their value.”