Data Cloud for Marketing Pricing

Unify all your data into a single customer profile to power personalised engagement at scale.

Data Cloud for Marketing

Data Cloud pricing is consumption-based, meaning you pay only for the services you use. Consumption is paid for using Data Services Credits and Segmentation & Activation Credits.

Data Cloud Starter for Marketing

Unify all your data into a single customer profile.

$ 108,000
(billed annually)
  • Data Ingestion and Harmonisation
  • Identity Resolution
  • Insights and Predictions

Explore all features.

Data Cloud Starter for Marketing

$ 108,000


Streaming Data Pipeline

Batch Data Pipeline

Batch Profile Unification

Real-Time Profile API

Batch Calculated Insights

Streaming Calculated Insights

Streaming Actions (including lookups)

Data Queries

Accelerated Data Queries


Data Cloud Starter for Marketing

$ 108,000


Data Ingestion

Data Spaces

$60k USD/Data Space (billed annually)

Data Mapping

Data Transforms

Identity Resolution and Management

Unified Profiles

Calculated Insights


$1,000 USD/100,000 credits (billed annually)


$1,000 USD/100,000 credits (billed annually)

Real-Time Responsiveness

Ads Activation

$2,400 USD/audience (billed annually)

Analyse and Predict

Extend Your Data with an Open Ecosystem

* Data Services capabilities are included with Data Cloud and usage of these capabilities consume Data Service Credits. Data Cloud Starter includes 10 million Data Services Credits and 5TB of data storage.

Then, choose the Success Plans that’s right for your business.

From resources to embedded experts, get the right level of support and expert guidance for your business.

Standard Success Plan

Learn at your own pace with free self-guided resources.

Included in all licenses.
  • Online learning to upskill teams
  • Global Trailblazer community

Premier Success Plan

Fast-track your success now with easy and expert guidance.

30% of net license fees.
  • Access to 24/7 support
  • Expert coaching and education
  • Tailored assessments
  • Bundled with Unlimited Edition

Signature Success Plan

Maximise ROI with proactive, personalised expertise.

Contact your account executive.
  • Designated technical account manager
  • Proactive monitoring
  • Key event management
  • Fastest 24/7 support response times

Maximise ROI with the world's #1 Success Ecosystem.

From support, expert guidance, and resources to our partner apps and experts, the Success Ecosystem is here to help you realise the full potential of your Salesforce investment.

Marketing Cloud Pricing FAQ

Marketing Cloud is the platform name for a range of products that help marketers achieve success across every aspect of the marketer’s role. The platform is sold through individual products that make up the entire portfolio, including our Data Cloud, Engagement, Personalisation, and Marketing Intelligence solutions. Each product can be sold depending on the individual businesses needs, and are priced to cater for every business size and need. For more information, please review the detailed product breakdown on this page, or request a call with a sales representative today.

Salesforce has different add-ons, apps, and additional products to help your company stay ahead in your industry. For questions regarding Data Cloud, Marketing Cloud Engagement, Account Engagement, Personalisation, Intelligence and Loyalty Management, please contact us to discuss exactly what kind of products you’re looking to add and how we can help.

If and when your business priorities and product needs change, our editions and pricing structure has been established to cater to increases and decreases in product or solution usage. If changes are required, we recommend you work with your account teams to determine the different options available to you.

Yes, Salesforce products integrate with many outside applications and systems. Our Marketing Intelligence, Customer Data, and Engagement solutions support a wide range of partners and API integrations, which allow our customers to develop dynamic and integrated technology stacks.

Most Salesforce products use annual contracts, but Salesforce subscription terms vary. For any questions related to contracts for Data Cloud, Marketing Cloud Engagement, Account Engagement, Personalisation, Intelligence, or Loyalty Management, please chat with a sales representative to discuss payment and billing options for your products.

Yes, of course. You are able to upgrade at any time as well as purchase additional products later on in your contract. We recommend engaging your account representative whenever you have questions around upgrades, add-ons, or contract information.

This page is provided for information purposes only and subject to change. Products may not be available in all markets. For product availability contact a sales representative.